4 min
CMO Digital: How Canadians Consume Online Media, and BrightRoll after Yahoo's Acquisition CMO Digital
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- Technology
This week Jim Love and Fawn Annan talk about comScore's findings on Canadian online video consumption, as well as Yahoo!'s aquisition of BrightRoll, and how it could effect the platform.
ComScore's VP of sales presented at the NextMedia conference in Toronto this year.
We discuss the insights he shared, including Canada's smartphone use versus other nations, and how different demographic groups prefer to consume their online media.
You probably already know Yahoo! acquired BrightRoll - a leading programmatic ad buying platform - for $640 Million. We talk about how this change of ownership could affect the platform, and how that would affect marketers.
Shout Out to Tom Ward, VP of Marketing at Qnext.
Check out Tom's "CMO to Know" profile:
http://www.itbusiness.ca/news/a-cmo-to-know-tom-ward-qnext/52027
If your company has exciting news, shoot us a tweet @CMODigital to be featured in next week’s shout-out. https://twitter.com/cmodigital
This week Jim Love and Fawn Annan talk about comScore's findings on Canadian online video consumption, as well as Yahoo!'s aquisition of BrightRoll, and how it could effect the platform.
ComScore's VP of sales presented at the NextMedia conference in Toronto this year.
We discuss the insights he shared, including Canada's smartphone use versus other nations, and how different demographic groups prefer to consume their online media.
You probably already know Yahoo! acquired BrightRoll - a leading programmatic ad buying platform - for $640 Million. We talk about how this change of ownership could affect the platform, and how that would affect marketers.
Shout Out to Tom Ward, VP of Marketing at Qnext.
Check out Tom's "CMO to Know" profile:
http://www.itbusiness.ca/news/a-cmo-to-know-tom-ward-qnext/52027
If your company has exciting news, shoot us a tweet @CMODigital to be featured in next week’s shout-out. https://twitter.com/cmodigital
4 min