The Lisa Bean Podcast Lisa Bean

This is the truth of how I went from zero to £100,000 in online sales in my online coaching business.
Look, I know you’re trying and I know you think it should be working right now. You took the leap to build your online business, you’ve made sales here and there but it feels too hard and you’re wondering: Will this ever work; have I got what it takes?
IT WILL AND YOU DO but -
You’ve got to do what will actually work and I’m going to be really straight and tell you what those things are right now.
The truth is it’s harder than a lot of people will tell you online. For this to work, you've got to be so hungry for this to work, you've got to feel like it’s your life's mission to show up in this way and make this work, you've got to focus on learning the proper skills of positioning value, marketing, mindset and sales to turn on sales and set yourself free.
I know you want more clients and I know you can help more people. But I also know that the best coaches don't win - the best marketeers do, every time. So, if you want to build an online business and be an online coach or course provider, you've got to accept the fact you're about to become an expert in online marketing and selling. And I'm going to help you!
So here's the bottom line. In a job, you get paid for showing up, regardless if you do the work or not. In entrepreneurship you do not get paid for showing up. You get paid for two reasons: (1) You added meaningful value to someone who was willing to pay for that value; and (2) Enough people got the chance to consider that valuable offer in the first place. If you’re not making sales it HAS to come down to one of those two things and both are skills you develop with work, trial and error and well, more work.
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For juicy context, here are some of those key ideas:
 
(1) Get into the world:
First and foremost (hilarious phrase!?) you’ve got to get out in the world and sell things. Content will not lead to sales, no matter how great it is. What leads to sales is webinars, masterclasses, live workshops, discovery calls, freebies with a clear call to action.
In the beginning, I understood this deeply. I made a lot of content to help build my brand and build trust, but I was ALLLWAAYYYSSS launching, selling stuff, trying stuff. I’d put on events in local coffee shops, I’d book hotel venues and put on talks every month, I’d go live on Facebook and announce new course launches. When I look back on my journey, I can see I was out there in the world. I was making new connections ALL THE TIME. I was meeting people. I was making pitches and offering things and I built my business one client at a time.
Now, I tend to do long copy PDFs, and online masterclasses and workshops rather than live stuff. Back then, I did a lot in person.
So ask yourself: How many times have I offered something low risk to bring people to the front of the room this year? If you can 10x that you will massively increase your sales.
 
(2) Tell people what you believe:
Don’t share boring generic sh!t and DON’T YOU DARE USE CHAT WHATEVER IT’S CALLED TO SHARE YOUR CONTENT. I don’t even think you can use it for ideas if I’m honest. No-one wants to hear from a robot and no-one wants a generic summary of waffle off the internet. They want to know what worked for you! They want your powerful insights. They want the map you made! They want a human's journey.
So honestly, get really deep with yourself and think about two things: (1) What is the one big outcome you can deliver right now for clients; and (2) What is the truth of what that will take. Go make that content. Go write those mailers. Go build offers in answer to that.
 
(3) More time with clients:
Listen - get on calls with clients, offer more group time, offer more live time, offer more 121 time. If you’re not making sales right now, being tight with your time is hilarious isn’t it?! Instead offer more!! Double the time they get with you.
If you

The best coaches / trainers in the world aren’t the ones who make all the sales. The best sales people are the ones who make all the sales.
What I mean is that they use very specific sales strategies to find customers, position the benefits and ask for the sale.
In my experience, this is the part a lot of purpose driven coaches and course providers avoid. Sometimes it’s not even conscious. They’ve literally never been taught how to sell. What I find these people doing instead is posting content that doesn’t really show the product, move the customer forward or link to the next logical step in the sales process.
So, if you want to make more sales in your online coaching / education business, press play to learn:
(1) The difference between ‘lead’ content and ‘brand’ content and why your current content isn’t generating sales + how to fix this instantly;
(2) The one thing you can do in your week to instantly drum up more business and make more sales online; and,
(3) How to tackle the mindset of selling and online sales in a really different way.
This episode is motivational, strategic and tactical. 
I think it’s a bit of a corker.
 Please do enjoy.
 P.s Here's the guide I reference in the video: https://lisa-bean.com/how-to-sell/ - 30 in depth pages of precise guidance on how to turn on sales in your online business.
#onlinebusiness #selling #howtosell #howtomakesalesonline

In this episode, I want to bring you behind the scenes of this book writing process and tell you three things that are changing the way I think about 'commercial success' and the very act of finishing your purpose-led work (your art) and letting it be seen.
I think all of us have something purpose-driven within us; a form of art we want to share with the world. In the beginning, we must allow room for the messy start so that we can get our first ideas onto paper, and then see that process through to a commercial polish in order to help that art be seen in the world.
I'm covering:
The process of writing a book and book proposal How to create deadlines you can't wriggle out of and why this is so important Different ways you can use 'frameworks' to breakdown the work and develop your ideas I'm also covering context for the book including: 
How I managed to change my subconscious programming on debt and abundance How I started the 'healing' work to change my life What it truly means to change I hope you enjoy! If you'd like to join the waiting list for the book and follow this journey, you can find the details here: https://lisa-bean.com/books/am-i-healing/

I've read a lot of books on how to change your life and I've only really made sense of something in the past two years:
There are three 'levels' of change and you can use all of them to access new levels of change in your life.
In today's episode, I'm going to run you through those three levels of change for changing your life and show you how I used them to get over depression, pay of £100,000 in debt and even walk on fire! Curve ball!
If you enjoy this episode, please hit like and leave a comment to let me know. 
 
RESOURCES:
Be The Person - Online monthly membership focused on hitting your goals and changing your life https://betheperson.co.uk/
 
BOOKS THAT HELPED ME:
Breaking the Habit of Being Yourself - https://amzn.to/3HPWlAo
Becoming Supernatural - https://amzn.to/3HPWlAo
The Strangest Secret - https://amzn.to/494EFwP
How to Do the Work - https://amzn.to/3uW2kjM
How to Meet Your Self - https://amzn.to/41o2QmJ
The Power of Now - https://amzn.to/41o2QmJ
The Body Keeps the Score - https://amzn.to/47UpIgh
How We Are - https://amzn.to/47VCpY9
The Biology of Belief - https://amzn.to/3t9hhP5 

If right now you’re struggling to get the results you want, but you’re ready to make a change and take your life and business to the next level in 2024, listen in. 
In this episode, I'm going to share with you five of the most transformational and eye-opening things I’ve ever learned about changing your life, with a focus on growing an online business (because the rules are so different in online business!)
Yes, you’ll hear things that are hopeful and inspiring, but I also have to pepper this with the reality of what it actually takes to change who you are, change your life, and change the results you're  getting.
Here’s what I talk about:
The result you’re currently getting is fair, even if you’re not happy with it Why we feel too busy to create content, when content IS the job Short-term pleasure vs. long-term satisfaction and why we go for the former 9 out of 10 times Building the capacity to do difficult things in your business doesn’t happen at your desk If you want to get different results, you have to change who you are; and there’s two versions of us that you don’t hear about often. I’ve made two other episodes about this last point: #15 Find the Subconscious Block That’s Hiding in Plain Sight (Part 1)
#18 How to Change Your Subconscious Beliefs: 3 Surprising Keys (Part 2)
If you want to dive even deeper into these topics and receive ongoing support, I have a monthly membership program where we dive deep into how to hit your goals, how to change your behaviours and change your programming. Learn more HERE!
Connect with me: 
Check out my website Connect with me on Instagram  Connect with me on Facebook

Being an entrepreneur is one of the craziest, stupidest, dumbest things you're going to attempt. And once you are afflicted with the purpose of being an entrepreneur and building companies, you can't help it. You cannot suppress entrepreneurship. If you've got a drive to create things, just accept that you're stuck with it.
In this episode, I want to talk about burnout and overwhelm. I'm going to run through the things I do to manage burnout and keep it at bay. At the end of the episode, I'm going to show you how to reframe your goals, and break them down using four key categories that will make it easier to understand what's required to go the distance without burning out and feeling totally overwhelmed.
And I promise you, I will not mention SMART goals ONCE!
What I’m Covering:
My definition of burnout and the underlying causes of it How to assess your skill set, capacity and energy levels in relation to what you want to achieve A sensibly stupid goal - what’s that? Where to get the real feedback on the effort you’re putting in The order of events - how to make yourself safe before you stretch too thin Never forget that entrepreneurship is SELLING the stuff you’re making Why you must learn which activities make your brain switch off To break through as an entrepreneur, you’ll need to put in the work of an elite athlete. But don't punish yourself on this crazy journey. There is a better way to succeed and achieve your goals, without the burnout and overwhelm.
Resources mentioned:
Click here to download the 2024 planning tool, with the 'five levels' for your key goals: https://lisa-bean.com/strategy/ 
Connect with me: 
Check out my website Connect with me on Instagram  Connect with me on Facebook