22 episodes

Welcome to Earning by Design, the podcast that helps you turn your passion for graphic design into a profitable freelance business. I'm Lauren Gonzalez, and 8 years ago, I left my job as an in-house graphic designer to start my own design business. But the journey wasn't always smooth sailing. I faced challenges with finding clients, pricing projects, and achieving consistency in my income. After a lot of trial and error, I discovered the strategies and insights that helped me build a successful six-figure design business from scratch. A business that lets me work on my own schedule, spend more time with my family and only design for clients that excite me and pay me well.In this podcast, I'll be sharing those hard-earned insights and actionable strategies with you. Whether you are new to freelancing or are looking to grow your freelance design business to live life on your own terms, then this podcast is for you. Join me as we dive in and discover how you can turn your passion for design into a profitable and fulfilling freelance business. My website: https://4thecreatives.com

Earning by Design: Graphic Design, Freelancing, Business Marketing Strategies 4 The Creatives

    • Arts

Welcome to Earning by Design, the podcast that helps you turn your passion for graphic design into a profitable freelance business. I'm Lauren Gonzalez, and 8 years ago, I left my job as an in-house graphic designer to start my own design business. But the journey wasn't always smooth sailing. I faced challenges with finding clients, pricing projects, and achieving consistency in my income. After a lot of trial and error, I discovered the strategies and insights that helped me build a successful six-figure design business from scratch. A business that lets me work on my own schedule, spend more time with my family and only design for clients that excite me and pay me well.In this podcast, I'll be sharing those hard-earned insights and actionable strategies with you. Whether you are new to freelancing or are looking to grow your freelance design business to live life on your own terms, then this podcast is for you. Join me as we dive in and discover how you can turn your passion for design into a profitable and fulfilling freelance business. My website: https://4thecreatives.com

    Ep 22: Navigating Mental Health and Creativity as a Designer

    Ep 22: Navigating Mental Health and Creativity as a Designer

    Text us your questions, and we'll address them in the show!In this episode, we dive into the world of creative freelancing with our special guest, Barney Abramson. Barney shares invaluable insights on overcoming creative blocks, maintaining mental health, and finding inspiration outside the usual work environment. Whether you're a freelance designer or working in-house, this conversation is packed with practical tips to help you thrive in the creative industry.We spoke about:The importance of...

    • 44 min
    Ep. 21: Freelance Design Pricing: Why You Should Never Match In-House Rates

    Ep. 21: Freelance Design Pricing: Why You Should Never Match In-House Rates

    Text us your questions, and we'll address them in the show!In this episode of Earning by Design, I will tackle a common question from freelance designers: Should you charge the same as an in-house designer? Join me in this episode to discover the differences in expenses, responsibilities, and expertise that should justify higher rates for freelance designers. Learn why it's essential to value your skills appropriately and gain the confidence to set prices that reflect your true worth.&nb...

    • 15 min
    Ep. 20: This is Why Freelance Graphic Designers Quit

    Ep. 20: This is Why Freelance Graphic Designers Quit

    Text us your questions, and we'll address them in the show!In today’s episode, we’re diving into the critical reason why freelancers give up, as well as how to generate client referrals and recurring business, which are pivotal indicators of your business’s maturity. I’ll share my insights on how to cultivate relationships that not only last but also help propel your business forward through consistent income and client loyalty. If you feel your job isn’t delivering what you expected, an...

    • 20 min
    Ep 19: Should You Use “I” or “We” on Your Graphic Design Website?

    Ep 19: Should You Use “I” or “We” on Your Graphic Design Website?

    Text us your questions, and we'll address them in the show!Embarking on my own business adventure, I faced the classic conundrum many freelance designers encounter—choosing between the singular "I" or the collective "we" to describe my business and services. In this episode, I share the evolution of my brand, from the solo-run Elyse Designs to Principium Studio, and how this choice impacted not just branding but also client interactions. My personal journey underscores the importance of align...

    • 9 min
    Ep. 18: How to Increase Your Value + Profit as a Graphic Designer

    Ep. 18: How to Increase Your Value + Profit as a Graphic Designer

    Text us your questions, and we'll address them in the show!In this episode of Earning by Design, Lauren delves into crucial questions surrounding the graphic design industry's value and profitability. Joined by her husband and business partner Rodrigo, they explore strategies for graphic designers to enhance their market value and profit beyond basic design skills. From understanding the importance of experience and skill diversification to discussing the effectiveness of advertising for desi...

    • 33 min
    Ep. 17 Revolutionizing Design Education: Real-World Client Experience with David Block

    Ep. 17 Revolutionizing Design Education: Real-World Client Experience with David Block

    Text us your questions, and we'll address them in the show!In this episode, I had the opportunity to interview a seasoned designer with over 30 years of experience who has turned into a full-time graphic design educator. This educator is helping the next generation of graphic designers gain real-world experience as part of their high school curriculum. David shares wisdom for new and seasoned designers based on his extensive career.Connect with David:The Design Rescue Program: https://www.edh...

    • 29 min

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