38 min
Ep 147 - How To Stand Out in a Crowded Market with Journalist & Communications Expert Priscilla Pollara Start Scale Succeed
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- Entrepreneurship
Communications expert, journalist and PR guru Priscilla Pollara joins the start scale succeed podcast to chat
Pitching to journalists and how to engage with them and how to find the right ones for your brand & products.
Creating the story the journalist wants to hear and feature
Collaborating with aligned brands to boost your visibility and leverage audiences
Engaging customers through compelling stories and what that looks like and how to craft them.
Understanding your unique Value proposition
Guest bio
With a background rooted in newspapers, Priscilla Pollara brings a unique perspective to problem-solving in the world of PR and communications. This distinct approach is the cornerstone of their firm, Top Trick, which is the culmination of years of experience in communications, journalism, reputation management, and branding.
Priscillas journalistic eye allows them to view every project through a distinct lens, ensuring thorough and insightful strategies that set their clients apart in a crowded marketplace.
https://toptrick.co.uk/collections/courses
https://toptrick.co.uk/
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
Communications expert, journalist and PR guru Priscilla Pollara joins the start scale succeed podcast to chat
Pitching to journalists and how to engage with them and how to find the right ones for your brand & products.
Creating the story the journalist wants to hear and feature
Collaborating with aligned brands to boost your visibility and leverage audiences
Engaging customers through compelling stories and what that looks like and how to craft them.
Understanding your unique Value proposition
Guest bio
With a background rooted in newspapers, Priscilla Pollara brings a unique perspective to problem-solving in the world of PR and communications. This distinct approach is the cornerstone of their firm, Top Trick, which is the culmination of years of experience in communications, journalism, reputation management, and branding.
Priscillas journalistic eye allows them to view every project through a distinct lens, ensuring thorough and insightful strategies that set their clients apart in a crowded marketplace.
https://toptrick.co.uk/collections/courses
https://toptrick.co.uk/
Host Nicole Higgins
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories
The Buyer and retail coach
Nicole Higgins Links
https://www.instagram.com/thebuyerandretailcoach/
https://www.linkedin.com/in/nicolehigginsuk/
https://thebuyerandretailcoach.com/
https://thebuyerandretailcoach.com/newsletter-sign-up/
https://thebuyerandretailcoach.com/free-discovery-call/
https://thebuyerandretailcoach.com/blog/
Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
https://www.instagram.com/neondigitalclicks/
38 min