EP17 Chris Walker - Tackling B2B Marketing at Its Core Nearly Verified

Chris Walker, the CEO of Refine Labs, is changing the way B2B firms generate demand for their business. The landscape of advertising, and communicating your brand is transforming and refine labs is dedicated to easing that transition for businesses around the world.
On this episode of Nearly Verified, I get to chat with Chris Walker about the state of marketing on the B2B level, diving into why the traditional methods of marketing are failing. We dive into the importance of valuing the right metrics, trial and error with marketing strategy, and much more.
Chris is an expert in the world of marketing and product and it absolutely shows in his personal brand and company content. With a following of 55,000 on LinkedIn, his reach across industries is evident as he continues to provide value with his video content.
Chris, thank you so much for coming on the show to chat with me! Your advice and insight was incredibly valuable and will help a lot of students learn about the importance of marketing.
Check out Chris’s content and the Refine Labs podcast below:
State of Demand Gen Podcast: https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP
Chris LinkedIn: https://www.linkedin.com/in/chris-walker-41597028/
Refine Labs Website: https://www.refinelabs.com/
Matt’s Links: https://linktr.ee/MattPuglisi