If you are just starting out in growth marketing, trying to look for your next job in growth, or simply trying to be better at your craft, consider this podcast as a peek into how leading marketing experts think about their campaigns, metrics, and what’s important to them. You'll join Camp Counselors, Rex Biberston and Bobby Narang, as they interview the most incredible growth marketers and share actionable tips and tricks to help you launch unforgettable campaigns and boost your growth strategy.
NEW HOST ALERT - Shea Hoffman joins Growth Marketing Camp
Shea Hoffman, the newest Account Manager at Opensense, is joining the show as a co-host and boy does he have the right mix of experience on the front lines of marketing to get your ears buzzing. We dig into his time at Brandzooka running ads for teams ranging from your neighborhood florist to the corporate big cats at Adidas. He even shares a time when they blew up a campaign so big that the police got called. You don’t want to miss this introductory episode.
How x.ai Turned Growth on Autopilot With Product Virality
As Ammon Brown tells it, x.ai starts with individuals and “tiny teams” and snowballs into enterprise contracts with brands you’ve definitely heard of (Disney, Nike, and Coca Cola to name a few). It all starts with a standout guest experience including one touch scheduling and rescheduling. Even if you’re not marketing a SaaS product, you’re sure to take away some inspiration for how his team makes growth happen by working together and aligning to the same north star.
How a Clever Digital Strategy Led to 4X In-Store Sales Goals
John Timmerman runs Good Monster, a digital creative agency for incredible brands all over the world. He’s constantly iterating and has a muscle for building campaigns that rivals Ogilvy. To help a customer hit big sales figures in-store at Target, John’s team turned to nano influencers and knocked it out of the park with four times the sales they needed for Target to reorder and improve in-store positioning. Whether you’re B2C or B2B, this is a campaign you’ve got to see.
How SEO Flipped This Team’s Funnel and Led To 500% Growth
When Jeremy Collins stepped into the EVP of Marketing role at Azuga, 80% of the demand was generated by third parties like vendors and partners. In the ensuing 14 months, Jeremy built a foundation of SEO excellence with goals of just 5% improvement every week. By focusing on the consistent incremental wins, he’s seen 500% growth. The company now owns its own demand gen destiny and is seriously benefiting from the results.
How to Take Smart Risks and Sell Big Ideas Up the Food Chain
Jarrett Stanley runs marketing at Southern Trust Mortgage, easily one of the most innovative mortgage companies you’ll find. But it wasn’t always that way. Jarrett took calculated risks and pulled off big changes. In this episode he breaks down exactly how you can do the same! And if you yawned as soon as you heard “mortgage,” you’re in for a special treat. Jarrett explains how he turned mortgages from a line on a spreadsheet into a beautiful moment for their customers.
Hubspot’s Leading Growth Marketer For Startups Nails Virtual Events
Hubspot has done big things virtually long before it was the norm. Carl Pieri dipped his toes in Hubspot’s growth engine in 2016 and came back to eventually manage marketing for the Hubspot for Startups program. In this episode, Carl breaks down the team’s Global Virtual Growth Accelerator series. If you’re looking for insights into growth via partnerships and referrals, this one’s a treat.