140 episodes

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm

Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn via Twitter or ramli@growthtoday.fm via email.

Growth Marketing Today Ramli John

    • Marketing

Whether you’re a marketer, founder, or consultant, gain a competitive edge by learning the battle-tested marketing strategies in-detail from today's smartest marketers such as Rand Fishkin, April Dunford, Hiten Shah, and Val Geisler. Each week I uncover the proven step-by-step marketing processes and systems from each guest so you can apply the lessons to accelerate the growth of your company.

Download the FREE growth cheat sheet with actionable tips, notes, and takeaways from the latest podcast episode in a one-page PDF at https://growthtoday.fm

Question? Comments? Feedback? Reach out to this podcast's host at @RamliJohn via Twitter or ramli@growthtoday.fm via email.

    3 Best Practices of a Great Community Builder with Joe Huber (GMT140)

    3 Best Practices of a Great Community Builder with Joe Huber (GMT140)

    Building a community for a brand can become a strategic moat. Not only is it a space for a brand’s most loyal fans to give new ideas about the product or service, but it’s also where they can be mobilized to advocate for the company. In this episode, Joe Huber, Customer Community Strategist at Sprout Social shares his three best practices to building a thriving community of customer advocates. Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/140. This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show

    • 48 min
    The Future of Online Communities with Andrew Guttormsen (GMT138)

    The Future of Online Communities with Andrew Guttormsen (GMT138)

    There’s never been a more relevant time to learn how to build an online community. Personally, I’m part of several dozen Slack and Facebook groups. The problem is that those platforms were not designed for community building.

    That’s where Circle.so, the modern platform for creators, comes in. I’m also personally part of Corey Haine’s Swipe Files community that’s built on Circle. I can tell you that the difference between Circle and Slack is night and day. In this episode, I talk to Andy Guttormsen, Co-Founder of Circle, about the future of online communities.

    Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/138

    This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show

    • 41 min
    HubSpot's Surround Sound Content Strategy with Irina Nica (GMT137)

    HubSpot's Surround Sound Content Strategy with Irina Nica (GMT137)

    At HubSpot, “surround sound” is a content marketing approach that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. “best help desk software” or “best live chat software”). The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google’s top results for those keywords. Check out the first two articles in the series for a deeper dive into what is the “surround sound” effect and how we scaled the program at HubSpot. In this episode, Irina Nica, Senior Marketing Manager at HubSpot, explains how she implemented the Surround Sound content strategy and what the results were.

    Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/137

    Sponsor For This Episode
    This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show

    • 37 min
    6 Evolutionary Psychology Principles to Improve Your Conversion with Tim Ash (GMT136)

    6 Evolutionary Psychology Principles to Improve Your Conversion with Tim Ash (GMT136)

    Neuromarketing can help you improve your marketing campaigns, product information and – above all – positively influence your customer’s final decision to make a purchase. To help you better understand and leverage the power of neuromarketing, Tim Ash, author of Primal Brain: Demystifying how we think and why we act, shares 6 neuromarketing principles to improve your conversion

    LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more. Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtoday

    Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/136

    • 40 min
    How Soapbox Increased Their Traffic 51% With One Piece of Content with Hiba Amin (GMT135)

    How Soapbox Increased Their Traffic 51% With One Piece of Content with Hiba Amin (GMT135)

    Many folks think that you need a TON of content to generate a lift in traffic. But, Hiba Amin, Senior Marketing Manager at Soapbox, put together one piece that resulted in 51% increase in traffic and doubled their MRR. Sounds too good to be true, right? She breaks down step-by-step what she exactly created and how she distributed and promoted it.
    Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/135
    Sponsor For This Episode
    This episode of Growth Marketing Today is brought to you by Ahrefs Webmaster Tools. Find the top keywords you rank for, track new organic keywords, get more in-depth backlink data, and perform a site audit. Ahrefs Webmaster Tools is a completely free product for website owners. Sign up today at growthtoday.fm/ahrefs or find that link in the description of the show

    • 37 min
    The Rise of The Product Marketing Function with Greg Leach (GMT134)

    The Rise of The Product Marketing Function with Greg Leach (GMT134)

    Product marketers are focused on understanding and marketing to customers and positioning their company to sell to potential customers. They drive demand and usage of products, which usually includes writing positioning and messaging, launching new products and features, and enabling marketing, sales, and customer success teams to be successful. In this episode, Greg Leach, the first Product Marketing Manager hire at Wave Financial (previously at Intuit and Microsoft), talks about the importance of the product marketing role.

    Get the free growth cheat sheets with all actionable notes, takeaways, and tips from the latest episode in a one-page PDF at https://growthtoday.fm/134

    LinkedIn is an undiscovered golden mine for many advertisers. One thing I love about advertising on LinkedIn is how you can target by very exclusive criteria that you will not find anywhere else, such as company growth rate, job seniority, job titles, skills and more. Whether you’re looking to generate leads, drive website traffic, and build brand awareness, LinkedIn advertising can help you reach your business goals. Get a $100 advertising credit toward your first LinkedIn campaign for free at https://linkedin.com/growthtoday

    • 43 min

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