SaaS Growth Whisperers With Johnozuysal johnozuysal

A lot of marketers are still relying on guessing when it comes to decision making.


I always say that "guess marketing" is my go to tool for startup failure


Aggelos, Founder of Growth Sandwich will explain how he uses JBTD framework with his clients to remove the guesswork from the marketing


In this episode we talked about:


How can you create JBTD based GTM strategy?


How to fix your positioning with JBTD?


How can you use value gap analysis to fix your churn problem?


How do you properly design customer survey to understand the reasons behind the churn

In this episode I hosted Brad Smith, CEO of Wordable.


We talked about:


Hypergrowth Content Strategy: 23K New Keywords, 825 1st Page Rankings (Monday.com Case Study)


The Stair Step Content Method: From 5k to 50k Monthly Visits In Less Than 12 Months


How early stage startups should do content marketing ?

In this episode I hosted Georgios Chasiotis from MINUTTIA. Georgios Chasiotis helps saas businesses to skyrocket their organic traffic with SEO and he quickly scaled up his own agency in 2 years.


In this episode you will learn:


Why you're doing SaaS SEO wrong,


What you need to do to fix your SEO strategy


The exact activities you need to invest your time and resources on based on your company's lifecycle stage.


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I hosted Miruna Dragomir - CMO of Planable and she talked about:


- How did the change in their content marketing strategy from volume-centric to intent-centric impact their lead generation?


- How did one data-based article help them to go viral?


- How do they plan their content marketing initiatives?

How to create amazing content like Mailshake?


In this episode, I am hosting Alessandra Colaci, VP of marketing at Mailshake


Alessandra will talk about:


How to create amazing content


Where to find your audience


How to find the right content mix

Do you know a company that went from 0 to $8m ARR in less than 3 years?


If the answer is no, I know one this company is Lemlist


I also know one person who can tell us the secret, and that is my friend Vukasin Vukosavljevic


In this episode Vukasin Vukosavljevic head of growth of Lemlist will talk about 3 marketing plays that worked well for him in the last 12 months


Vukasin talked about:


1) How simple website optimizations & conversation copywriting boosted their conversion last quarter


2) How building an agile marketing CRM in customer.io helped Lemlist both in interest and retention funnel stages


3) Why becoming a better leader and optimizing things internally is the best growth marketing strategy