How to Build a Tribal Market that Loves your CPG with Allison Cayne of Haven's Kitchen Brand Start Goes Healthy - Brand Development for Better-for-You Food and Beverage CPG Podcast

Allison Cayne launched her CPG product in Fresh Direct and sold out in 4 hours. She credits this success to how she has built a customer base that has a deeply rooted relationship with her brand.


It's not only about growing their email list to 70,000 subscribers but creating that genuine relationship with consumers that lasts for a long time. Listen to this episode to learn: 

1) How to make your customers feel connected with your brand?

2) How do you achieve a sold-out launch?

3) Why making your audience part of the brand process important?

4) What are the CPG foundations for growth and scale?

5) How do you handle regrets as a CPG founder? 


Learn more about Ali and her brand at https://havenskitchen.com/. 

P.S. If you're struggling to drive product trials and you want to strengthen your product positioning, I may be the guy to help. I'm opening my CPG Brand Consulting program for strat-ups and emerging CPG founders. Get on a 30-minute discovery call to see if we're fit to work together. Sign up here: https://calendly.com/leogrape/cpgbrand.