815 episodes
Imperfect Action Steph Taylor
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- Business
How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?
Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way.
Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business.
If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you.
If you have big dreams but feel like you're not getting anywhere, this show is for you.
If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you.
Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy.
Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
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The biggest takeaways from 800 episodes of this show (Part 2)
Today marks 6 years since I launched this podcast and it's changed so much in that time. I've changed the name, the content, the cover art and so much more. The thing is, if I'd waited for it to be perfect before I started, I'd never have started it. Instead, here we are—800 episodes later. In today's episode, I'm sharing 5 more takeaways from these last 6 years.
- How launching is a rinse and repeat process that helps you to grow your income and impact faster, without needing to come up with something new every time.
- Why most of the time it's the small, often boring things that have the biggest impact (because there's no one magic pill that does it all).
- Why trying to implement too many ideas at once can mean that you never finish any of them (or if you do, they're not the most effective at converting into sales).
- The importance of mindset in business and how it can hold you back.
- How understanding your daily habits will give you more insight into where you're going and why.
SHOW LINKS:
- Episode #800: The biggest takeaways from 800 episodes of this show (Part 1). DM me “800” on Instagram (@stephtaylor.co) for a direct link.
- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist for the next intake in June or visit http://stephtaylor.co/LM
- Episode #630: 5 small things that make a big difference in building your online business. DM me “630” on Instagram (@stephtaylor.co) for a direct link.
- Episode #640: Ask Steph: When you have too many ideas, how do you decide which one to pursue? DM me “640” on Instagram (@stephtaylor.co) for a direct link.
- Episode #654: 7 things I needed to unlearn to grow my business to this level. DM me “654” on Instagram (@stephtaylor.co) for a direct link.
- Episode #686: 7 simple habits that can transform your business. DM me “686” on Instagram (@stephtaylor.co) for a direct link.
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Let's be Instagram friends: https://instagram.com/stephtay... -
The biggest takeaways from 800 episodes of this show (Part 1)
This is the 800th episode of "Imperfect Action"! I've learned so much along the way about business, as well as what works and what doesn't work in the ever-changing online world. In today's episode, I'm sharing my biggest lessons and takeaways along with the things that have moved the needle most for me and our listeners.
- The most common reasons why people may be looking but not buying your offer (and it may not be what you think!).
- Why creating content is still a super effective way to grow your audience and nurture them to be ready to buy from you.
- How launching with a smaller audience can be very profitable and 5 ways you can make it even better.
- Why not having enough time is more about what you're prioritising—and what you're not.
- The 4 reasons why you may be struggling to make consistent sales in your business.
SHOW LINKS:
- Episode #474: 7 reasons people will look but not buy. Tune in to this episode here .
- Episode #517: 5 ways to make content creation less time-consuming. Check out the direct link here.
- Episode #519: 5 things that matter more than audience size in your next launch. Find out more here.
- Episode #560: How I prioritise my tasks and find time to take action on the things that matter. Listen to this episode here.
- DM me “CC” on Instagram (@stephtaylor.co) or visit www.stephtaylor.co/conversiono-campaigns to join the waitlist for the next round of Conversion Campaigns membership enrolments.
- Episode #564: You're limiting your sales with these 5 common mistakes. Learn how to fix them here.
Let's be Instagram friends: https://instagram.com/stephtay... -
6 essentials for attracting clients that value your offers
Are you attracting people who tell you that your offers are too expensive? Or come to you for your free content but never buy from you? The clients you really need are those who value what you offer, are willing to actually *pay* for it and are not just looking for the cheapest option out there. In today's episode, I'm sharing 6 essentials for attracting clients who actually value your offers.
- The importance of choosing a niche that actually has money to spend.
- Why being really clear about your messaging is essential to communicating exactly what you do and how you help your clients.
- How demonstrating your expertise through thought leadership will help you to stand out within your industry.
- How selling your offer is going to be different for lower price points vs higher price points.
- Why sharing stories and testimonials can work really well when shared with the *right* people.
SHOW LINKS:
- DM me “CC” on Instagram (@stephtaylor.co) or visit stephtaylor.co/cc to jump on the waitlist for when the doors to Conversion Campaigns open up again on 7th May for 3 days only.
- DM me "BYBS" on Instagram (@stephtaylor.co) or visit stephtaylor.co/bybs to learn more.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
Ask Steph: How can I create a valuable freebie that doesn't give away too much?
When creating a lead magnet, I see many business owners trying to give away as much value as possible. And while value can be important, it's usually *not* what will get them over the line. What's more important is figuring out what your ideal client needs to be ready to buy your offer. In today's episode, I'm answering a listener's question about creating a freebie that's valuable *and* meets their audience where they're at.
- Why giving away value does *not* equal sales and conversions and what you can focus on instead.
- The questions you can ask yourself (and your audience) about what they need to be ready to buy your offer.
- How anticipating hesitations and objections and purposefully addressing them can help to shift your audience's mindsets about the problem, solution and transformation.
SHOW LINKS:
- Got a question you'd like me to answer on an upcoming episode? You can submit it at http://stephtaylor.co/asksteph
- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
7 lessons I learned from the launch of my new membership
I recently launched my new membership "Conversion Campaigns" for the first time. I always uncover things to tweak in every launch, but launching a brand new offer on a platform I'd never used before was definitely a steep learning curve! In today's episode, I'm sharing 7 of the lessons I've learned over the last few weeks (months!) of this particular launch.
- Why keeping things simple is so important at the beginning to actually get your offer off the ground and out into the world.
- How aiming for perfection is wasting your time and your energy (and so is waiting until you're feeling "ready").
- Why trying to figure it all out before you start just doesn't work—you just need to...start.
- Why reminding yourself that you can't plan for everything will help you navigate those unexpected challenges that pop up during a launch.
SHOW LINKS:
- DM me “CC” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/conversion-campaigns to join the waitlist for the next round of Conversion Campaigns membership enrolments.
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay... -
Struggling to stand out online? You're probably making one of these 9 mistakes
The online world is a noisy place these days—especially social media. You can't just follow, comment and hope anymore—those days are over. In today's episode, I'm sharing 9 of the most common mistakes business owners are making if they're struggling to stand out online—and you may be surprised!
- Why trying to talk to and resonate with everyone will mean you'll end up talking to and resonating with no-one in particular.
- Why really understanding your clients' own language around the problems they have, will better place you as the expert—not because of what you know, but because they'll see that you understand them.
- The importance of having a crystal clear message with obvious "points of difference" to others in your industry.
- How using consistency to grow your audience over time means showing up—even when you don't feel like it.
- Why social media is no longer the "be all and end all" for reaching your audience and other options you can use instead.
SHOW LINKS:
- DM me "785" on Instagram (@stephtaylor.co) and I'll instantly send you the direct link for this episode "Strategies for identifying your niche (+ 5 red flags if you’re off course)"
- DM me "783" on Instagram (@stephtaylor.co) and I'll instantly send you the direct link for this episode "7 key questions to master your messaging and attract your ideal client"
- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi
Let's be Instagram friends: https://instagram.com/stephtay...