Inspiring Futures Ed Cotton

The latest Inspiring Futures podcast features an interview with Caroline Johnson- Co-Founder of The Business Model Company. Caroline worked at Grey but then worked at KPMG as a consultant. The Business Model Company advises agencies on how to evolve their business models to generate value for their clients and increase revenues and profitability for themselves. She was called in to help with the transformation of IPG's Huge, a process that has been documented in Michael Farmer's book "M...

Andy Nairn co-founded Lucky Generals- an ad agency with offices in London and New York. Beyond running an agency, Andy has written a best-selling business book "Go Luck Yourself" and has just completed his first novel- "Trail of Blood" a murder mystery set 500 years ago on the border between England and Scotland. Some quotes from our chat. On Pitching "Some agencies are good at going through the grind of pitching and winning things that they don't feel passionate about. B...

Maz Karimian heads up strategy at ustwo an employee-owned product design company that brings emotional game-inspired thinking to product design—some key quotes from our conversation below. About ustwo“Monument Valley is the game and the game series That was so successful that usTwo games was split off as a sort of a separate sister entity, still under the usTwoi umbrella. But yes, that's been something influential, I think, on, well, frankly, the type of talent that we attract. But...

Daniel Groh heads up brand at Satisfy Running.In this interview, we discuss the transformed state of the running category and Satisfy's place within it. How the brand leans into personal expression and appeals to those who want to express themselves beyond the traditional players and the traditional running silhouette. How it's leading the charge in sustainability, recycling, and repair.How runner insights matter to product development.How the recent brand film shot in LA was made.How the com...

The latest episode of Inspiring Futures features an interview with John GeletkaJohn is the owner and founder of Geletka + - a small agency located in the West Loop of ChicagoThe agency started five years ago.John's an artist by training but has done several different jobs in his career including corporate marketing, but he's also an entrepreneur at heart.It was fascinating to talk to a small agency owner and get his thoughts on the market and the business today.On Starting an Agency During CO...

The latest Inspiring Futures podcast is an interview with Eliza Yvette Esquivel. Eliza has worked both on the agency and client side. She's had senior brand management roles at Mondelez and Microsoft and as a strategist and CSO at several different agencies, including Barbarian, Future Brand, DDB, JWT, Wieden and Kennedy Amsterdam, and TBWA. In our conversation, we discuss what she's learned from her experiences on the agency and client sides and how she's applying that learning to her coachi...