328 episodes

My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.

It's Always Day One It's Always Day One

    • Business

My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.

    Sponsored Display Videos for Amazon: A Comprehensive Guide

    Sponsored Display Videos for Amazon: A Comprehensive Guide

    In this episode, we dive into the power of Sponsored Display Videos for Amazon sellers. We explore how these visually engaging ads can transform your advertising strategy. Learn about the key features, including targeted advertising, flexible placements, and performance metrics, that make Sponsored Display Videos so effective. We'll also cover the benefits like enhanced engagement, improved conversion rates, and compelling brand storytelling.Discover best practices to ensure your v...

    • 4 min
    Amazon Community Updates (June 18, 2024)

    Amazon Community Updates (June 18, 2024)

    In this episode, we cover new strategies for advertising non-Amazon products, alternatives to testimonial images, boosting Amazon Posts, ad performance after restocks, fixing broad match issues, using sensory words in descriptions, Prime Day 2024 insights, split testing images for sales, simplifying Amazon SEO, including flavour in main images, defending brand budgets, optimizing listings, using the Category Insights dashboard, automated ad optimization, and improving Brand Store qualit...

    • 3 min
    Recent Developments on Sponsored Display (June 14, 2024)

    Recent Developments on Sponsored Display (June 14, 2024)

    Join us in this episode as we dive into the latest advancements in Sponsored Display advertising.Tune in for more updates and insights from georges.blog.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

    • 11 min
    Amazon Community Updates (June 11, 2024)

    Amazon Community Updates (June 11, 2024)

    In this episode of Amazon Community Updates, we cover the drawbacks of SD cost control campaigns, enhancing store engagement with background videos, the importance of video content, accessing hourly data for sponsored campaigns, new Brand Metrics categories, and the impact of Amazon deals on PPC conversion rates. Learn how to avoid low inventory fees, the benefits and considerations of Amazon's premium beauty program, AMC's new High-Value Audiences beta feature, and Amazon's update...

    • 3 min
    Amazon Community Updates (June 6, 2024)

    Amazon Community Updates (June 6, 2024)

    Today's episode of Amazon Community Updates with insights on "Share of Wallet" analysis in Amazon Marketing Cloud, Prime Day preparation tips, Walmart's new Display Self Serve ads platform, Amazon's autoplay video ads, Walmart's Digital Landscapes tool, SAS account manager case escalation, targeting high-intent keywords, addressing profitability issues, boosting click-through rates, launching a brand on Amazon, optimizing listings, analyzing competitor ad clicks, Elgato's price parity s...

    • 5 min
    Amazon Community Updates (June 4, 2024)

    Amazon Community Updates (June 4, 2024)

    In this episode of Amazon Community Updates, we cover effective Amazon ad strategies, the power of storytelling in sales, the risks of focusing ads solely on bestsellers, and Amazon US's new Complementary Product Sets feature. We also explore the expansion of video ad options, enhancements in shopping comparison tools, and the benefits of streamlining PPC campaigns. Discover Amazon's AI initiative for product quality, the complexities of switching to direct trading, and the nuanced...

    • 5 min

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