263 episodes

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:
• How you can keep your Marketing strategy and communications simple
• How you can grow your business using content marketing and social media
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Marketing and Finance (MAF) Podcast Roger Edwards interviews great people from Marketing and the world of Finance

    • Marketing

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:
• How you can keep your Marketing strategy and communications simple
• How you can grow your business using content marketing and social media
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

    Touching The Money Nerve With Bob Wheeler – MAF263

    Touching The Money Nerve With Bob Wheeler – MAF263

    Touching the Money Nerve with Bob Wheeler – MAF263This week let's talk about touching the Money Nerve. How emotions underpin our relationship with money.
    My guest is Bob Wheeler.
    And this is episode 263 of the Marketing and Finance Podcast.
    We chat about:
    · Emotions and how they underpin our relationship with money
    · Is financial advice becoming more like financial coaching?
    · Why are certain feelings about money engrained within us since childhood?
    · The family financial meeting – including children in the conversation
    · Why layman’s terms are important
    · Lessons from stand up comedy routines
    · How to make your content stand out and share your message
    · Happier and healthier relationships with money
    Who is Bob Wheeler?
    Bob Wheeler offers a simple and effective method for creating a healthy relationship with money. A popular radio show and podcast guest, Bob also hosts a weekly podcast, Money You Should Ask.
    Bob explores the emotions surrounding money management in his book, The Money Nerve: Navigating the Emotions of Money. His passion is to help others gain insight into why their emotions trigger financial decisions.
    While building his accounting practice, Bob simultaneously pursued his love of satire and ventured into the realm of stand-up comedy. Blending his wittiness with 25 years of helping clients, Bob’s approach to money integrates warmth and humour.
    Links and Show Notes.
    For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes.
    What is the Marketing and Finance (MAF) Podcast?
    This podcast is all about keeping marketing simple and all things finance.
    I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.
    The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify.
    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
    We talk about:
    How you can grow your business using content marketing and social media
    How you can keep your Marketing strategy and communications simple
    Topics, issues, products and business models from the world of finance
    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes).
    Fancy Appearing on the Show?
    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

    • 34 min
    Conversations That Convert With Danny Matthews – MAF262

    Conversations That Convert With Danny Matthews – MAF262

    Conversations that convert with Danny Matthews – MAF262This week let's talk about conversations that convert. A problem solving approach to business design.
    My guest is Danny Matthews.
    And this is episode 262 of the Marketing and Finance Podcast.
    We chat about:
    · How Danny moved on from his online mortgage startup
    · The power of stories in financial services
    · Does the financial services industry stifle creativity because it's a complex, almost, academic profession?
    · Problem solving approach to brand design
    · Conversations that convert and the impact statement alternative to the "elevator pitch"
    Who is Danny Matthews?
    The last time Danny appeared on the show he was a financial adviser who’d just launched an online mortgage sourcing application.
    Since then, he’s realised a life long dream to build a business around design and now helps businesses find their unique competitive advantage.
    Links and Show Notes.
    For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF)or the show notes.
    What is the Marketing and Finance (MAF) Podcast?
    This podcast is all about keeping marketing simple and all things finance.
    I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.
    The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify.
    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
    We talk about:
    How you can grow your business using content marketing and social media
    How you can keep your Marketing strategy and communications simple
    Topics, issues, products and business models from the world of finance
    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes).
    Fancy Appearing on the Show?
    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

    • 37 min
    How to develop a marketing conscience – MAF261

    How to develop a marketing conscience – MAF261

    How to develop a marketing conscience – MAF261
    In the last show of 2020, let's talk about developinga marketing conscience.
    The mark of marketing integrity.
    Welcome to episode 261 of the Marketing and Finance Podcast.
    We chat about:
    · Looking back at 2020 virtual events
    · The Cats, Mats and Marketing Plans book
    · A real story of "The Couch Test"
    · Experiences appearing on TV to defend Big Corporate
    · Integrity and a marketing conscience
    Links and Show Notes.
    For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes.
    What is the Marketing and Finance (MAF) Podcast?
    The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
    I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.
    The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify.
    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
    We talk about:
    How you can grow your business using content marketing and social media
    How you can keep your Marketing strategy and communications simple
    Topics, issues, products and business models from the world of finance
    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)
    Fancy Appearing on the Show?
    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

    • 21 min
    How to stand out at virtual online events – MAF260

    How to stand out at virtual online events – MAF260

    How to stand out at virtual online events – MAF260
    Virtual events will be the norm for the foreseeable future.
    How can you stand out when presenting at a virtual event?
    Let's grab a coffee and talk about it some more.
    Welcome to episode 260 of the Marketing and Finance Podcast.
    We chat about:
    · How the COVID crisis has meant businesses have had to change their offer
    · The delay to the launch of No Time to Die and other films
    · How to work out of you need to pivot
    · Marketing is all about the customer
    · Refining your offer considering the “new normal” – back to the basics of marketing
    · Do we need on demand films for the home as well as cinemas?
    Links and Show Notes.
    For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF) for the show notes.
    What is the Marketing and Finance (MAF) Podcast?
    The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
    I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.
    The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify.
    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
    We talk about:
    How you can grow your business using content marketing and social media
    How you can keep your Marketing strategy and communications simple
    Topics, issues, products and business models from the world of finance
    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes)
    Fancy Appearing on the Show?
    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

    • 30 min
    Jordan West: From diapers to e-commerce clothing success and agency startup - MAF259

    Jordan West: From diapers to e-commerce clothing success and agency startup - MAF259

    Jordan West: From diapers to e-commerce clothing success and agency startup - MAF259
    This week my guest is Jordan West.
    We talk about how he built two companies, Little and Lively Clothing and Mindful Marketing from a happy accident involving diapers
    Welcome to episode 259 of the Marketing and Finance Podcast.
    We chat about:
    · Secrets of scaling your e-commerce brand
    · How Jordan built a 7 figure clothing company and the lessons on the way
    · Creating a VIP group to validate your offer
    · Using pairs ads to get your business off paid ads
    · The secret of gated launches
    · Marketing agency born out of a clothing company
    · The effect of COVID on the cost of social media marketing
    Who is Jordan West?
    Jordan West started in marketing at 22 when he bought a Taco Del Mar chain restaurant.
    The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics. After selling the store Jordan and his wife grew their children’s clothing company Little and Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques.
    Jordan’s business passion is helping e-commerce brands grow exponentially through his agency - Mindful Marketing.
    Links and Show Notes.
    For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF)or the show notes.
    What is the Marketing and Finance (MAF) Podcast?
    The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
    I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.
    The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify.
    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
    We talk about:
    How you can grow your business using content marketing and social media
    How you can keep your Marketing strategy and communications simple
    Topics, issues, products and business models from the world of finance
    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes).
    Fancy Appearing on the Show?
    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

    • 32 min
    Andrew Warner on how Marketing and the Chief Finance Officer can work together - MAF258

    Andrew Warner on how Marketing and the Chief Finance Officer can work together - MAF258

    Andrew Warner on how Marketing and the Chief Finance Officer can work together - MAF258
    This week my guest is Andrew Warner.
    We chat about how he helps marketers develop better relationships with their finance colleagues.
    Just how should the Marketing Department work better with the Chief Finance Officer?
    Welcome to episode 258 of the Marketing and Finance Podcast.
    We chat about:
    Why teams and finance teams sometimes clash
    Using strategy to improve communications between marketing and finance
    Talking about results rather than colours and creatives
    Goals, data and marketing communications activity
    How marketing and finance can learn each other’s language
    Who is Andrew Warner?
    Andrew is a virtual CFO for marketing agencies and e-commerce stores.
    His unique mix of experience in both finance and marketing allows him to help companies get a better handle on their numbers while not forgetting marketing best practices.
    Links and Show Notes.
    For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF)or the show notes.
    What is the Marketing and Finance (MAF) Podcast?
    The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
    I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.
    The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF (http://rogeredwards.co.uk/MAF), iTunes or Spotify.
    Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
    We talk about:
    How you can grow your business using content marketing and social media
    How you can keep your Marketing strategy and communications simple
    Topics, issues, products and business models from the world of finance
    You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
    Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes (http://rogeredwards.co.uk/itunes).
    Fancy Appearing on the Show?
    Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk/ (http://rogeredwards.co.uk)

    • 29 min

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