PT Profit Podcast Beverley Simpson

In this episode, I share exclusive insights from my own journey, how I shifted from traditional to online training, and the strategic moves that helped me maximize my visibility and client engagement through platforms like Instagram and Facebook. We'll explore practical tips on crafting compelling content, engaging with your audience in meaningful ways, and converting followers into loyal customers.
Whether you're a seasoned trainer or just starting out, these strategies are designed to empower you to harness the power of social media, expand your reach, and ultimately, drive more revenue. So grab your notebook, and let's get ready to transform your online presence into a powerful tool for business growth!
Don't forget, if you find value in today’s episode, consider subscribing and sharing it with fellow health and wellness professionals. Your support helps us grow so we can keep bringing you the best content to help you succeed. Let's dive in!
Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 
Join the Facebook community!
Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?
Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
BSimpsonFitness Best Next Steps
 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin 
The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode we chatted with Coach Bryan Fitzsimmons, creator of Fit40, host of the Fit40 Podcast a fitness program designed for moms over 40. Bryan shares his journey from aspiring firefighter to fitness expert, explaining how he tailors workouts for the unique needs of older women. Expect practical tips on overcoming diet myths, building sustainable workouts, and staying motivated. Whether you’re looking to be stronger or do more in your day, Bryan’s insights will help you get there. Tune in for an inspiring conversation filled with actionable fitness advice!
Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 
About the Guest 
Bryan Fitzsimmons is a fitness professional specializing in helping individuals over 40 achieve their health and fitness goals. He is known for his work with the Fit 40 program, which offers over 50 pre-made workouts and more than 60 weeks of tailored programs designed specifically for people aged 40 and older. These programs are integrated with popular health apps like MyFitnessPal, Garmin, and Fitbit, providing comprehensive support for his clients. Bryan also offers a unique FIT40 Mindset Makeover 12-week course and provides options for 1:1 coaching to help clients personalize their fitness journeys.
Additionally, Bryan runs the FIT40 Family Facebook group, where he shares free tips and resources weekly, specifically aimed at helping moms aged 40 and above. His coaching approach is described as step-by-step guidance towards looking and feeling your best without requiring excessive hours in the gym or extensive meal prepping.
Links:
https://www.fit40coaching.com/
https://www.instagram.com/coach_fitzz
Join the Facebook community!
Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?
Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
BSimpsonFitness Best Next Steps:
Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for free
Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescaling
Conversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.
90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.
The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In today’s episode we sit down with Korey Van Wyk, a seasoned expert whose career has spanned from being a strength and conditioning coach to an acquisitions editor in the publishing world. Korey shares his unique journey from the field of exercise science and nutrition to the intricacies of academia and finally into the publishing industry, where he now shapes the future of educational resources. We delve into the transition points of his career, the challenges of moving from teaching to publishing, and his current role at Cognella. Korey also gives invaluable advice for anyone considering writing a book, whether it’s academic or aimed at a broader audience. Tune in to gain insights from Korey’s diverse experiences and learn how versatility can be your greatest asset in navigating career changes.  
Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 
About the Guest
Korey Van Wyk is an experienced educator and sports performance coach who has dedicated a significant portion of his career to bridging the gap between science and practical application. He holds a master's degree in nutrition and a bachelor's degree in exercise science. Korey's professional background includes roles as a professor of kinesiology, a collegiate strength coach, and an acquisitions editor for educational publishers like Human Kinetics and Cognella Academic Publishing. He specializes in nutrition and exercise, editing books that cater to professionals and students in these fields.
In addition to his educational and coaching responsibilities, Korey has contributed significantly to sports performance through personal training and public speaking, focusing on practical applications of nutritional science for athletic performance and health. He is also recognized for his insights into dietary supplements and has a podcast named "The Performance Connection," where he discusses various aspects of sports science and nutrition.
Links:
https://www.koreyvanwyk.com/
https://www.instagram.com/korey.vanwyk/
Join the Facebook community!
Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?
Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
BSimpsonFitness Best Next Steps:
Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for free
Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescaling
Conversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.
90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.
The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

Today I'm thrilled to share a very special "Best of" episode with you today. In this episode, I sat down with Brianna Battles, a pioneer in pregnancy and postpartum athleticism, who has transformed the way we approach fitness during these transformative periods.
Brianna, founder of Pregnancy and Postpartum Athleticism™, offers invaluable insights into coaching women to maintain strength and mobility throughout pregnancy and beyond—no matter when they start their fitness journey. From leveraging athlete brain to navigating the ups and downs of training during pregnancy and postpartum, Brianna covers it all.
🌟 Exciting News! The Pregnancy And Postpartum Athleticism™ Coaching Certification is ON SALE NOW. This is your opportunity to deepen your knowledge and skills, helping moms stay strong and empowered through all stages of motherhood. Whether they're seasoned athletes or are picking up fitness for the first time during pregnancy, this certification equips you to support them effectively.
Save your spot now and take advantage of the early registration discount at Brianna Battles' Certification.
Join us as we dive deep into the crucial conversations and training strategies that make a difference. It's more than fitness; it's about building a life and a career that allows us and the people we serve to be healthy and happy.
Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 
About the Guest
Brianna Battles is the Founder of Pregnancy & Postpartum Athleticism and CEO of Everyday Battles LLC. 
She specializes in coaching pregnant and postpartum athletes, as well as educating coaching professionals on how to help athletes navigate the physical and mental considerations of training during these chapters in a woman’s life. She is a relentless advocate and relatable resource for women who want training during pregnancy and make a sustainable return to performance, lifestyle, function, career, and activity postpartum (and postpartum is forever)! This effort is what led to her creating a curriculum for her colleagues- coaches and practitioners- who also want to support athletes through this process.
Brianna has well established, successful online education, programs, and resources for both fitness professionals, practitioners, and athletes. She has built an international team of P&PA Coaches who are equipped to work with pregnant and postpartum athletes in their communities and online. 
Brianna has a local strength and conditioning program, but has shifted her focus to online education and regional seminars in an effort to reach a broader audience.
She has experience coaching a variety of athletes, ranging from professional and collegiate athletes to the recreational exerciser. This is how she cultivated a top-down approach to her coaching culture. She has helped many athletes manage core, pelvic health, orthopedic and other physical challenges while still encouraging their athletic goals and pursuits.
Brianna has her Master’s Degree in Coaching and Athletic Administration and her Bachelor’s degree in Kinesiology. She is an active member of the NSCA where she is a Certified Strength and Conditioning Specialist (CSCS), and a USAW Sports Performance Coach. She has completed multiple continuing education courses and mentorships in the women’s health and strength and conditioning realm.
She lives in Southern California with her husband and 2 sons (Cade and Chance).
Links:
https://www.briannabattles.com/
https://www.instagram.com/bribattles/
Join the Facebook community!
Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?
Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some q

In this episode of the PT Profit Podcast, I share the breakthroughs and strategies from a recent transformative business event I was at this past weekend. Today, I’ll unveil how personal growth directly influences business success and guide you through building a million-dollar offer stack. We’ll dive into strategic thinking, overcoming distractions, and focusing effectively to achieve business milestones.
Plus, I’ll give you a peek into the “Complete 10K Blueprint” for achieving consistent, predictable cash flows. Join me for a blend of insights, personal experiences, and actionable advice aimed at refining your business and crafting offers that truly sell themselves.
Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 
Join the Facebook community!
Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?
Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
BSimpsonFitness Best Next Steps
 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin 
The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe

In this episode, Coach Phil Dominguez takes us through his journey from coaching football to shaping bodies and minds in his outdoor gym. Phil's not your ordinary coach; he's got a knack for making every training session feel like a positive experience. Tune in to hear how football's teamwork and tactics play out in personal training, and get ready to be inspired by Phil's down-to-earth wisdom on pushing limits and chasing goals.
Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 
About the Guest
Phil Dominguez is a California-based football coach and personal trainer known for his dynamic approach to coaching and his deep understanding of team dynamics and individual growth. Phil has dedicated over a decade to coaching high school football before transitioning into personal training. His expertise spans from developing strategic sports programs to personalized fitness regimens, always with a focus on building mental and physical resilience. Phil's philosophy is rooted in the lessons of sportsmanship—leadership, perseverance, and the power of a positive mindset—principles he brings to every aspect of his coaching and training.Links:https://www.instagram.com/philly_2434/
Join the Facebook community!
Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?
Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.
BSimpsonFitness Best Next Steps:
Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for free
Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescaling
Conversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.
90 Days of Done for You Content that Converts:Your shortcut to create compelling content that sets you apart in the fitness industry without sacrificing your authentic voice, and gets your ideal clients excited to work with you without being pushy or sleazy.
The Complete 10k Per Month Blue Print - FREEhttps://ptprofitformula.com/your-10k-blueprint


This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe