316 episodes

Michael Montgomery and Rev Real Estate School are here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

Rev Real Estate School | Top Real Estate Agent Training Michael Montgomery

    • Business

Michael Montgomery and Rev Real Estate School are here to teach real estate agents how to become successful in their careers and 2x your production while working 5 days per week by working your SOI. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, social media, scripts, dialogues, habits, mindset, networking, skills, and negotiation.

    311 - Human-Centric Way To Reduce Price

    311 - Human-Centric Way To Reduce Price

    In this episode of Rev Real Estate School, host Michael Montgomery dives into the challenging conversation of price reductions. Learn effective strategies to communicate with empathy, position yourself on the same team as your clients, and use the most important data points to guide sellers in making informed decisions. Key insights include understanding the significance of days on market, positioning price as a marketing tool, and framing discussions around risk tolerance. Perfect for real estate agents looking to improve their client interactions and sell homes faster.
    What we discuss: Price reductions, seller communication, scripting for price reductions
    Timestamps
    00:00 Introduction
    00:20 Empathy in Price Reduction Conversations
    01:23 Timing and Indicators for Price Reductions
    03:16 Importance of Time on Market
    04:36 Positioning and Marketing Lever
    06:13 Handling Seller Objections
    09:16 Framing with Risk Tolerance
    11:04 Final Thoughts and Support
    Agent 15-Day Free Challenge: https://courses.revrealestateschool.com/
    Social Media:
    YouTube: https://www.youtube.com/c/RevRealEstateSchool
    TikTok: https://www.tiktok.com/@revrealestateschool
    Instagram: https://www.instagram.com/revrealestateschool/
    Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI and no cold calling, FSBOs, expireds, or online leads. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, SOI growth, social media, scripts, dialogues, habits, mindset, networking, and negotiation.

    • 12 min
    310 - Interview: Dustin Brohm on Fearless Marketing in 2024

    310 - Interview: Dustin Brohm on Fearless Marketing in 2024

    Join Michael Montgomery of Rev Real Estate School and special guest Dustin Brohm from The Massive Agent Podcast as they dive into top strategies for real estate agents in 2024. Discover common mistakes, effective marketing tactics, and how to build a sustainable business. Learn how to connect with clients authentically, overcome content creation challenges, and navigate industry changes like the NAR settlement. Perfect for new and experienced agents looking to level up their game.
    Items discussed:  Real Estate Marketing, Real Estate Agent Tips, Real Estate Business Growth, Social Media for Realtors, NAR Settlement, Content Creation for Agents, Client Connection Strategies
    Reach out to Dustin: https://www.instagram.com/massiveagent/
    Dustin's podcast: https://www.youtube.com/playlist?list=PLFHsvc83HCS-C5E82prPBOIx_9OBrInsx
    Chapters
    00:00 Hello and Introduction
    00:06 Introducing Dustin Brohm and His Real Estate Journey
    00:33 Joining Real Broker and Talking to Agents All Day
    00:53 Common Mistakes Agents Make in 2024
    01:53 Knowing Your Audience and Examples of Ineffective Marketing
    03:24 Becoming an Advisor, Not a Salesperson
    05:19 Discussing NAR Lawsuit Impacts and Content Strategies
    08:18 Overcoming Perfectionism and Getting Comfortable on Camera
    11:17 Tips for Practicing, Quality vs. Quantity in Content
    14:08 The Power of Consistency in Content Creation
    17:00 Beyond Social Media: Highlighting Traditional Methods
    21:17 Consistency in Open Houses and Finding Strategies That Fit
    27:24 Connecting Personally with Clients
    30:16 Navigating Fear of Industry Changes and Selling Yourself
    36:32 Outlining Your Value Proposition and Actionable Steps
    41:38 Contact Information, Podcast Details, and Closing Remarks
    Agent 15-Day Free Challenge: https://courses.revrealestateschool.com/
    Social Media:
    YouTube: https://www.youtube.com/c/RevRealEstateSchool 
    TikTok: https://www.tiktok.com/@revrealestateschool
    Instagram: https://www.instagram.com/revrealestateschool/
    Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI and no cold calling, FSBOs, expireds, or online leads. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, SOI growth, social media, scripts, dialogues, habits, mindset, networking, and negotiation.

    • 43 min
    309 - Follow These Rules & Watch What Happens

    309 - Follow These Rules & Watch What Happens

    Join us on the Rev Real Estate School Podcast as we dive into the 10 essential rules every real estate agent needs to know to succeed. From navigating marketing challenges to making key decisions, these guiding principles will help you elevate your real estate career. Perfect for both new and experienced agents looking to enhance their strategies and achieve greater success. Don't miss out on these expert insights!
    Timestamps:
    1:34: 3 Reasons agents fail
    6:46 Need to get to people before they need an agent. Not when they are looking to buy and sell
    10:35 Inputs over outcomes
    12:42 Price risk in terms of inaction. Not just action
    14:29 More conversations equals more deals
    15:44 We’re in the business of hospitality, not service
    18:24 Cash in communities
    21:21 Grow a mullet
    24:34 Take a punch and wish people well
    27:22 You’re not going to like everything about your job
    28:42 Take a nap

    Agent 15-Day Free Challenge: https://courses.revrealestateschool.com/
    Social Media:
    YouTube: https://www.youtube.com/c/RevRealEstateSchool 
    TikTok: https://www.tiktok.com/@revrealestateschool
    Instagram: https://www.instagram.com/revrealestateschool/
    Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI and no cold calling, FSBOs, expireds, or online leads. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, SOI growth, social media, scripts, dialogues, habits, mindset, networking, and negotiation.

    • 31 min
    308 - Interview: Scott Sillari on Automation at Different Levels

    308 - Interview: Scott Sillari on Automation at Different Levels

    Join Michael Montgomery and Scott Sillari, CEO of RealSync, as they dive into the transformative power of automation in real estate. In this episode, they discuss the essentials of setting up a CRM, integrating automation tools, and leveraging AI for business intelligence. Perfect for real estate agents looking to streamline their workflows and scale their business efficiently.
    00:00 Introduction
    00:20 Importance of Automation and Business Intelligence
    01:30 Stages of Real Estate Agent Development
    02:10 Starting with a CRM
    03:00 Syncing Contacts with CRM
    04:28 Segmenting Contacts in CRM
    06:22 Categorizing Lists
    08:06 Choosing the Right CRM
    10:01 Integrating Voice Call Solutions
    12:46 Avoiding Data Silos
    14:45 Using Texting Solutions for Automation
    17:45 Future of AI in Real Estate
    20:14 Leveraging AI for Sales Efficiency
    22:06 What to Automate vs. Not Automate
    25:23 Video Integration in Nurturing
    43:31 How to Learn More About RealSync
    Agent 15-Day Free Challenge: https://courses.revrealestateschool.com/
    Social Media:
    YouTube: https://www.youtube.com/c/RevRealEstateSchool 
    TikTok: https://www.tiktok.com/@revrealestateschool
    Instagram: https://www.instagram.com/revrealestateschool/
    Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI and no cold calling, FSBOs, expireds, or online leads. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, SOI growth, social media, scripts, dialogues, habits, mindset, networking, and negotiation.

    • 47 min
    307 - Interview: Joshua Smith on Adapting in Real Estate

    307 - Interview: Joshua Smith on Adapting in Real Estate

    Join host Michael Montgomery on Rev Real Estate School as he dives deep with Joshua Smith, a renowned real estate expert known for his GSD mode podcast. Discover Joshua's journey from selling 48 homes in his first year to building a highly successful real estate team. This episode unpacks crucial strategies for scaling your business, navigating industry challenges like the NAR lawsuit, and preparing for economic shifts. Perfect for real estate professionals eager to enhance their craft and understand market dynamics.
    🔑 Topics Discussed: Real Estate Growth, Joshua Smith, Real Estate Coaching, Industry Insights, NAR Lawsuit, Economic Impact on Real Estate
    Reach out to Joshua Smith: https://www.gsdmode.com/
    Timestamps:
    00:00 - Introduction and Guest Background
    01:06 - Building a Real Estate Team
    01:49 - Joshua's Passion for Real Estate and Team Dynamics
    02:59 - Discussing the NAR Lawsuit and Its Implications
    04:27 - Anticipating Industry Changes and Strategic Adjustments
    05:50 - Joshua's Approach to Facing Industry Vagueness
    06:03 - Practical Tips on Adapting to Real Estate Market Changes
    07:01 - Insights on Buyer Representation and Market Dynamics
    08:04 - Adapting Commission Structures Amid Regulatory Changes
    09:08 - Importance of Buyer Consultations in Current Market
    10:16 - Discussing Market Decoupling and Its Effects
    11:22 - Leveraging Experience for Superior Client Service
    12:09 - Addressing Changes in the Real Estate Landscape
    13:03 - Strategies for Business Growth Amid Economic Fluctuations
    14:22 - Analyzing Long-term Economic Trends and Their Effects
    16:07 - Future of Real Estate in an Evolving Economic Climate
    17:26 - Adjusting to Market Changes and Enhancing Client Relations
    18:09 - Impact of Economic Factors on Real Estate Dynamics
    19:00 - Preparing for Potential Market Downturns
    20:07 - Strategic Positioning for Real Estate Agents in Uncertain Times
    21:11 - Adapting Business Strategies to Market Changes
    22:00 - Building Significant Client Relationships Through Effective Communication
    23:03 - Comprehensive Strategies for Real Estate Success
    24:14 - Adjusting Focus in Changing Market Conditions
    25:42 - Mastery in Real Estate: A Long-term Commitment
    27:20 - Insights on Effective Client Acquisition and Relationship Building
    28:46 - Setting Up for Success in the Real Estate Industry
    30:10 - Mastering Skills for Optimal Client Engagement
    31:19 - Emphasizing the Importance of Skill Development in Real Estate
    32:42 - Strategies for Effective Client Interaction and Sales Techniques
    34:06 - Advancing Sales Skills Through Understanding Human Behavior
    35:44 - Implementing Effective Sales Strategies Without Pressure
    37:56 - Building Trust and Rapport With Potential Clients
    39:31 - Effective Follow-up Techniques to Enhance Client Relationships
    41:03 - The Importance of Treating Clients as Individuals
    42:10 - Maximizing Follow-up Impact in Real Estate Client Management
    43:24 - Developing a Personal Connection With Every Client
    44:19 - The Significance of Personal Attention in Building Client Trust
    45:14 - Utilizing Personal Interactions to Strengthen Business Relationships
    46:10 - Tips for Effective Communication and Client Follow-up
    47:47 - Building Lasting Relationships Through Genuine Interaction
    49:16 - Overcoming Rejection and Building Confidence in Sales
    50:09 - Concluding Remarks and Key Takeaways
    Agent 15-Day Free Challenge: https://courses.revrealestateschool.com/
    Social Media: 
    YouTube: https://www.youtube.com/c/RevRealEstateSchool
    TikTok: https://www.tiktok.com/@revrealestateschool
    Instagram: https://www.instagram.com/revrealestateschool/
    Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI and no cold calling, FSBOs, expireds, or online leads. The real estate agent tips and tricks will benefit beginner agents and growin

    • 58 min
    306 - Interview: Luke Acree's Guide to Database Marketing

    306 - Interview: Luke Acree's Guide to Database Marketing

    Dive into the world of real estate marketing with Michael Montgomery and special guest Luke Acree, a database marketing expert and the force behind Reminder Media. In this episode, they explore the power of relationship-building and strategic marketing to propel your real estate business to new heights. Discover actionable insights and tips on leveraging your database, generating referrals, and creating a winning marketing mix that keeps you top-of-mind with your clients.
    Reach out to Luke
    https://www.instagram.com/lukeacree/
    https://remindermedia.com/podcast/
    Timestamps:
    00:00 - Introduction to Database Marketing in Real Estate
    01:16 - Building Your List: The Foundation of Database Marketing
    02:17 - Tips for Engaging Your Database on Social Media
    04:08 - The Art of Crafting Personalized Outreach
    05:47 - Segmenting Your List for Targeted Marketing
    07:03 - The Importance of Consistent Engagement
    08:39 - Turning Followers into Leads: Social Media Strategies
    10:12 - Navigating Referrals and Building Strong Relationships
    11:22 - Overcoming the Fear of Rejection in Real Estate
    13:28 - The Power of Asking for Referrals and Connections
    15:19 - Events and Touchpoints: Keeping Your Database Engaged
    17:17 - The Role of Quality Content in Social Media Marketing
    19:46 - Allocating Your Marketing Budget Wisely
    21:29 - Common Mistakes Real Estate Agents Make
    23:45 - Embracing Vulnerability in Client Relationships
    25:41 - Maximizing Touchpoints for Effective Marketing
    27:17 - The Impact of Client Events on Lead Generation
    29:35 - Leveraging Family Photo Events for Client Engagement
    31:09 - Crafting an Effective Social Media Posting Strategy
    33:02 - Utilizing DMs and Comments for Personalized Engagement
    35:16 - The Importance of Public Accountability in Goal Setting
    37:05 - Turning Social Media Followers into Real Estate Leads
    39:24 - Balancing Your Marketing Efforts Across Different Channels
    41:40 - The Myth of Not Needing to Ask for Referrals
    43:48 - Making Genuine Connections Through Social Media
    45:52 - Conclusion and Final Thoughts on Real Estate Marketing Success
    Agent 15-Day Free Challenge: https://courses.revrealestateschool.com/
    Social Media:
    YouTube: https://www.youtube.com/c/RevRealEstateSchool 
    TikTok: https://www.tiktok.com/@revrealestateschool
    Instagram: https://www.instagram.com/revrealestateschool/
    Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI and no cold calling, FSBOs, expireds, or online leads. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, SOI growth, social media, scripts, dialogues, habits, mindset, networking, and negotiation.

    • 50 min

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