44 min
SoMoCast | Are digital subscriptions a good business model? | Miran Pavić | Season 2 | Episode 1 SoMoCast by SoMo Borac
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- Marketing
Is the market ready for digital subscriptions? In the first episode of the second season of SoMoCast, our host, Nikola, is joined by Miran Pavić, Telegram CEO, one of HUDI founders, and the Chairperson of the Media jury panel for SoMo Borac. Together, they discussed the market's readiness for digital subscriptions.
The concept of digital subscriptions began to emerge as the internet gained popularity. With online advertising revenues alone proving insufficient to sustain many media organizations, some newspapers and magazines started introducing paywalls for premium content. However, creating a sustainable and successful subscription model is not an easy task.
Miran discussed the key factors behind a successful transition to digital subscriptions, which range from reorganizing entire departments to conducting in-depth content analysis and profiling fans to determine what resonates with them. Spoiler alert: it's political scandals that drive the most acquisitions!
Host: Nikola Vrdoljak, 404 agency
https://www.linkedin.com/in/nikolavrdoljak/
Guest: Miran Pavić
https://www.linkedin.com/in/miranpavic/
Telegram Media Group
https://telegramgrupa.hr/
Hrvatska Udruga Digitalnih izdavača
https://hudi.hr/
General description
SoMoCast is a podcast that forms an integral part of SoMo Borac, powered by Httpool in collaboration with Voyo. The podcast's primary mission is to showcase the companies and individuals who comprise the digital economy. The digital sector represents the most optimistic, intriguing, dynamic, and influential segment of the economy. The process of digitization is gradually impacting every facet of our economy and society, and we're well aware that it's only in its nascent stages.
Through SoMoCast, we have the opportunity to connect with remarkable individuals, explore intriguing business models, and gain valuable insights from them. Our aim is to foster a growing community and inspire continuous improvement. As we progress, we aspire to see more individuals join our ranks and collectively contribute to making significant advancements in this exciting digital landscape.
If you prefer audio only, listen to us on:
Spotify 👉 https://spoti.fi/3BNAc21
Deezer 👉 https://bit.ly/3LIJXTP
Apple podcast 👉https://apple.co/3dSPQB8
Follow SoMo Borac powered by Httpool on social media:
Facebook 👉 https://www.facebook.com/somoborac
Instagram 👉https://www.instagram.com/somoborac/
LinkedIn 👉https://www.linkedin.com/company/somo-borac/
Buy the tickets for the event 👉 https://www.entrio.hr/event/somo-borac-powered-by-httpool-14464
Subscribe to our newsletter 👉https://somoborac.com/en/strongest-digital-community/
Hosted on Acast. See acast.com/privacy for more information.
Is the market ready for digital subscriptions? In the first episode of the second season of SoMoCast, our host, Nikola, is joined by Miran Pavić, Telegram CEO, one of HUDI founders, and the Chairperson of the Media jury panel for SoMo Borac. Together, they discussed the market's readiness for digital subscriptions.
The concept of digital subscriptions began to emerge as the internet gained popularity. With online advertising revenues alone proving insufficient to sustain many media organizations, some newspapers and magazines started introducing paywalls for premium content. However, creating a sustainable and successful subscription model is not an easy task.
Miran discussed the key factors behind a successful transition to digital subscriptions, which range from reorganizing entire departments to conducting in-depth content analysis and profiling fans to determine what resonates with them. Spoiler alert: it's political scandals that drive the most acquisitions!
Host: Nikola Vrdoljak, 404 agency
https://www.linkedin.com/in/nikolavrdoljak/
Guest: Miran Pavić
https://www.linkedin.com/in/miranpavic/
Telegram Media Group
https://telegramgrupa.hr/
Hrvatska Udruga Digitalnih izdavača
https://hudi.hr/
General description
SoMoCast is a podcast that forms an integral part of SoMo Borac, powered by Httpool in collaboration with Voyo. The podcast's primary mission is to showcase the companies and individuals who comprise the digital economy. The digital sector represents the most optimistic, intriguing, dynamic, and influential segment of the economy. The process of digitization is gradually impacting every facet of our economy and society, and we're well aware that it's only in its nascent stages.
Through SoMoCast, we have the opportunity to connect with remarkable individuals, explore intriguing business models, and gain valuable insights from them. Our aim is to foster a growing community and inspire continuous improvement. As we progress, we aspire to see more individuals join our ranks and collectively contribute to making significant advancements in this exciting digital landscape.
If you prefer audio only, listen to us on:
Spotify 👉 https://spoti.fi/3BNAc21
Deezer 👉 https://bit.ly/3LIJXTP
Apple podcast 👉https://apple.co/3dSPQB8
Follow SoMo Borac powered by Httpool on social media:
Facebook 👉 https://www.facebook.com/somoborac
Instagram 👉https://www.instagram.com/somoborac/
LinkedIn 👉https://www.linkedin.com/company/somo-borac/
Buy the tickets for the event 👉 https://www.entrio.hr/event/somo-borac-powered-by-httpool-14464
Subscribe to our newsletter 👉https://somoborac.com/en/strongest-digital-community/
Hosted on Acast. See acast.com/privacy for more information.
44 min