SoMoCast | How much is really spent on digital advertising in Croatia and why do we have two AdEXes? | Ozren Kronja & Vjekoslav Srednoselec | Season 2 | Episode 3 SoMoCast by SoMo Borac

In the third episode, our host, Nikola, sat down with Ozren Kronja, the executive director of HUDI, and Vjekoslav Srednoselec, COO of Dentsu Croatia and a member of the AdEx working group of IAB Croatia, to discuss how much is really spent on digital advertising in Croatia.
Both HUDI and IAB Croatia share a common goal – to improve digital advertising in Croatia. While HUDI is primarily focused on digital publishers, IAB is a global organization whose members include media, agencies, and platforms. Interestingly, both organizations maintain their own AdExes (advertising expenditures) with different data collection methodologies.
Discover how they analyze spending on digital channels in Croatia and what both organizations consider to be the biggest challenges in the upcoming period in the latest episode of SoMoCast!
Guest: Ozren Kronja
https://www.linkedin.com/in/ozren-kronja-777832a5/ 
HUDI
Guest: Vjekoslav Srednoselec
https://www.linkedin.com/in/vjekoslavsrednoselec/ 
dentsu Croatia


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