33 min
The Adaptive Abby Springman: Serving Creative Small Business Through "Cool" Brand Photography. Doctor Entrepreneur Podcast
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- Life Sciences
About:
In this episode, Glenn spoke with Abby Springmann of Abby Grace Photography.Glenn has been inspired by the story of how Abby’s prayers were answered after experiencing a setback during the adoption process. Abby’s Abby Grace Photography has allowed her to foster her passion and help support her family. Abby is a brand photographer for “high-performing, creative small business owners.” She loves capturing the images that become eye-catching facets of a brand’s website, from its sales to its funnel opt-in page. Although Abby says this work is her “sweet spot,” she began in another niche. Her business was born after college when she realized she could make a living combining two of her favorite things: photography and weddings. Abby realized that her blooming success came from “approaching brand photography like a marketer, not like a photographer who wanted to come in and take a bunch of cute photographs… the approach itself had not been done before; nobody was doing it like I was.”Soon, photographers flocked to Abby in hopes she could teach them how to emulate her success. That’s when Abby created a course—Brand Photography Academy.Those interested in working with Abby can visit abbygracephotography.com and get on a call to ensure her services are a good fit. Abby emphasizes that she wants her clients to be successful; she’ll help you consider whether your business is in a good place to invest in a full brand session. If not, Abby is willing to refer businesses to other qualified professionals in the industry.
Big Entrepreneur 3:
Stop Running Your To-Do List Out of Your Inbox.
Stop running your to-do list out of your inbox.” She does not keep emails on her phone— “There’s no such thing as a brand photography emergency,” she says. Abby would rather her clients contact her via phone because, after all, no one gets paid to sort through emails.
Consider Downloading the Freedom App.
Abby considers the “Freedom” app her #1 tool. It’s an app blocker that keeps Abby away from “any sites that I would go to out of boredom” and stops her from “spending time mindlessly scrolling.” You can set the duration of time you need to be distraction-free. Abby sets her block from 5 PM to 7 AM each day, as well as the whole weekend.
Read Deep Work by Cal Newport.
Abby considers Deep Work by Cal Newport to be her favorite book. She’s “sent a copy of that book to more people than [she] could ever count.” Abby says this book isn’t just about getting more done but learning to get the right stuff done.
Lessons from the Past:
She remembers how, in the past, her ego was tied to the successes of her business. “I wanted people to make a big deal out of me,” she says. “If you work in the service industry, that’s not really how service works.” Abby wanted to build a “personal brand” similar to celebrity status with clients and fellow professionals recognizing her name.
If Abby could go back in time to speak to her 22-year-old self, she would say the words “good for her, not for you.” Abby wishes she knew that when other people succeed, they’re on their path. Her success does not have to look the same as anyone else’s, and what someone else needs may not be what Abby needs.
Don’t Stop Here!
If someone told Abby they want to do what she does, she would tell them to learn as much about marketing as possible. She recommends following Julie Stoian, especially to learn about funnels. Abby also advises learning all you can about branding— “those two will drive the train.” For her, you can’t follow the same formula as you would in wedding photography for the best results.
The best way to get to know Abby as a person and a business owner is by following her Instagram, “abbygracephoto”, or her TikTok under the same name. Also, you can visit her website at abbygracephotography.com.
About:
In this episode, Glenn spoke with Abby Springmann of Abby Grace Photography.Glenn has been inspired by the story of how Abby’s prayers were answered after experiencing a setback during the adoption process. Abby’s Abby Grace Photography has allowed her to foster her passion and help support her family. Abby is a brand photographer for “high-performing, creative small business owners.” She loves capturing the images that become eye-catching facets of a brand’s website, from its sales to its funnel opt-in page. Although Abby says this work is her “sweet spot,” she began in another niche. Her business was born after college when she realized she could make a living combining two of her favorite things: photography and weddings. Abby realized that her blooming success came from “approaching brand photography like a marketer, not like a photographer who wanted to come in and take a bunch of cute photographs… the approach itself had not been done before; nobody was doing it like I was.”Soon, photographers flocked to Abby in hopes she could teach them how to emulate her success. That’s when Abby created a course—Brand Photography Academy.Those interested in working with Abby can visit abbygracephotography.com and get on a call to ensure her services are a good fit. Abby emphasizes that she wants her clients to be successful; she’ll help you consider whether your business is in a good place to invest in a full brand session. If not, Abby is willing to refer businesses to other qualified professionals in the industry.
Big Entrepreneur 3:
Stop Running Your To-Do List Out of Your Inbox.
Stop running your to-do list out of your inbox.” She does not keep emails on her phone— “There’s no such thing as a brand photography emergency,” she says. Abby would rather her clients contact her via phone because, after all, no one gets paid to sort through emails.
Consider Downloading the Freedom App.
Abby considers the “Freedom” app her #1 tool. It’s an app blocker that keeps Abby away from “any sites that I would go to out of boredom” and stops her from “spending time mindlessly scrolling.” You can set the duration of time you need to be distraction-free. Abby sets her block from 5 PM to 7 AM each day, as well as the whole weekend.
Read Deep Work by Cal Newport.
Abby considers Deep Work by Cal Newport to be her favorite book. She’s “sent a copy of that book to more people than [she] could ever count.” Abby says this book isn’t just about getting more done but learning to get the right stuff done.
Lessons from the Past:
She remembers how, in the past, her ego was tied to the successes of her business. “I wanted people to make a big deal out of me,” she says. “If you work in the service industry, that’s not really how service works.” Abby wanted to build a “personal brand” similar to celebrity status with clients and fellow professionals recognizing her name.
If Abby could go back in time to speak to her 22-year-old self, she would say the words “good for her, not for you.” Abby wishes she knew that when other people succeed, they’re on their path. Her success does not have to look the same as anyone else’s, and what someone else needs may not be what Abby needs.
Don’t Stop Here!
If someone told Abby they want to do what she does, she would tell them to learn as much about marketing as possible. She recommends following Julie Stoian, especially to learn about funnels. Abby also advises learning all you can about branding— “those two will drive the train.” For her, you can’t follow the same formula as you would in wedding photography for the best results.
The best way to get to know Abby as a person and a business owner is by following her Instagram, “abbygracephoto”, or her TikTok under the same name. Also, you can visit her website at abbygracephotography.com.
33 min