The Analytics Edge NetSpring

In this episode of The Analytics Edge (sponsored by NetSpring), we’re joined by Sanjeevan Bala, Group Chief Data & AI Officer at British media giant ITV, for a discussion on Data and AI in the Media & Entertainment industry. Sanjeevan shares how being data-driven allows ITV to drive business outcomes across every function: doubling MAU (marketing), doubling viewing hours (product), and doubling digital revenue (commercial). To achieve this, he discusses the need for both business and data literacy, delivering self-service or “silver service” to the business, last mile challenges like shared segmentation or unified metrics across functions, and how the cloud data warehouse helps address many of those challenges. Tune in as Sanjeevan shares his team’s biggest wins, including the impact of AI on contextual advertising, and how AI will continue to disrupt ITV and the Media & Entertainment industry.

On this episode of The Analytics Edge (sponsored by NetSpring), Asana CIO Saket Srivastava explores how the future of work will be impacted by technologies like self-service analytics and Generative AI. Saket shares Asana’s research findings that show 50-55% of our time is spent working on work versus more productive output, and delves into Asana’s vision for improving work efficiency with AI. He also discusses how data leaders should be thinking about the consumerization of enterprise software and the data needed to drive product-led growth, shadow IT as business teams continue acquiring self-service applications, and the time-to-value of warehouse-native apps.

This episode of The Analytics Edge (sponsored by NetSpring), features Sanjay Agrawal, Co-Founder and CEO of Revefi. Revefi's data operations cloud offers a zero-touch data quality, spend, usage, and performance co-pilot for monitoring and optimizing cloud data warehouses. With Revefi, one customer reduced warehouse spend by 30% and their data team saw zero escalations from the business for data quality related issues, despite data adoption increasing 35%. Throughout the conversation Sanjay explores the continuing challenges in managing data quality, the emergence of zero-touch observability enabled by AI, and the need to control data warehouse costs despite the anticipated cost reductions with the cloud.

This episode of The Analytics Edge is brought to you by NetSpring and showcases John Humphrey, former Head of Data Platform Product and Chief Data Officer at Intuit MailChimp. John joins us to discuss data strategies for Customer Analytics, from continuing investments in Customer 360 to the emergence of warehouse-native data platforms. While enterprises increase their investments in cloud data warehouses for a single source of truth, he foretells of a future with AI-powered Autonomous Customer Analytics that will unlock the possibilities of truly 1:1 personalization.

This episode of The Analytics Edge, sponsored by NetSpring, features Jason Davis, the Founder and CEO at Simon Data. Simon Data is a next-generation customer data platform (CDP) built on Snowflake. It offers the fastest and simplest way to provide a true 360 degree customer view for your marketing team. Jason describes the modern martech stack and how CDPs are moving to the data warehouse, the differences between packaged and composable CDPs, and how marketing analytics helps marketers reach customers more quickly and more effectively via personalization.

This episode features an interview with Anahita Tafvizi, VP and Head of Data Science & Business Operations at Instacart. Instacart is the leading grocery technology company in North America. In this episode, Anahita explains Instacart’s unique 4-sided marketplace and reveals how she has built and structured her data science team to fuel product-led growth. By understanding behavioral patterns and outcomes, her team helps guide product strategies that make the online shopping experience convenient, efficient, and personalized.