133 episodes

The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.

The Futur with Chris Do The Futur

    • Marketing
    • 4.8 • 10 Ratings

The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit thefutur.com/podcast for show notes and additional information from each episode.

    Teaching the Business of Design — with Abby Guido

    Teaching the Business of Design — with Abby Guido

    If you could go back in time and learn something new, what would it be? What thing would you study to better equip you for the world and you live in today?
    In the business world, designers now have a seat at table. They do more than just make things pretty. Their decisions and actions have a direct impact on the bottom line.
    Which means they have a responsibility to the business. Something that isn’t taught in art school.
    Our guest in this episode, Abby Guido, is an assistant professor of graphic and interactive design at Tyler School of Art and Architecture, Temple University.
    She’s got an MBA, her own design practice, and one piece of advice for her students: focus.
    Abby and Chris discuss teaching philosophies, the role teachers play in the creative process, and try to answer the question: what should we teach people?
    The two don’t agree on every little thing, but they do agree on this portfolio advice: if they can’t figure out who you are and what you do in less than 60 seconds, they’re moving on to someone else.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 12 min
    How to Become a Creative Director — with Adam Morgan

    How to Become a Creative Director — with Adam Morgan

    What do you think it means to be a creative director? It’s not a trick question. Take a moment to think about it.
    What does a creative director do exactly? What skills do they need to do it?
    You might think that being a great creative director is all about honing your craft and having a creative vision for your work. In other words, it’s all about you and your creative decisions. But is that true?
    This episode comes from a livestream we held in early 2019. It’s all about answering the question: how do you become a creative director? And it comes from good authority.
    Our guest, Adam Morgan, is an Executive Creative Director at Adobe. Adam outlines nine steps to take on the path to becoming a creative director.
    And guess what? Eight of them have little to do with the quality of your work.
    We won’t spoil anything for you, but we agree with Adam. What makes you a great creative, won’t necessarily make you a great creative director.
    So instead of asking, “How do I become a creative director?” The more important question might be, “Is this the right path for me?”
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 7 min
    Quantity Leads to Quality — with Herbert Lui

    Quantity Leads to Quality — with Herbert Lui

    When you hear the term “side hustle”, how does it make you feel?
    Maybe you get excited and think of that one thing you’re passionate about. Or maybe it sends a cringe-filled chill down your spine.
    We ask because this episode’s guest, Herbert Lui, really hates that phrase. And he’s not alone.
    You may recall our conversation with Austin Kleon where he shared his own contempt for that same term.
    When it comes to words and language, nuance is everything. Two people can say the exact same thing, yet each mean something quite different. That important nuance is often amplified in writing.
    One person’s hustle, is another person’s cringe.
    Herbert Lui is a writer and the editorial director at WonderShuttle.
    If you’re an avid reader—and a Kanye West fan—then you may have already read some of his work.
    He is the author of the unique ebook, The World According to Kanye. It’s really interesting and also free to read, so check it out when you get a chance.
    What we enjoyed most about the conversation you’re going to hear is how much it challenged the way we think about creativity. And how important it is to make room for (and be receptive to) other perspectives.
    That’s what creativity is, right? Finding unexpected and alternative ways to see things.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 5 min
    Deep Dive: Guide To Freelancing — with Jonathan Stark

    Deep Dive: Guide To Freelancing — with Jonathan Stark

    Do you know the difference between a freelancer and a small business owner? We won’t spoil it for you, but there is an important mindset distinction. And it can change everything about the way you do business.
    In tis deep dive episode, we talk with former software developer and author, Jonathan Stark. If you’re a long time follower of The Futur, then you’ll recognize that name.
    Jonathan’s mission is to rid the world of hourly billing. And in this Q&A session, he explains how you can do that. Transcend the hired gun, competing on price, and become someone who’s paid for the quality of their ideas.
    Jonathan also fields other questions about how to find new leads, figuring out who you should market to, and the pros and cons of specializing.
    If you’re raking it in and loving life, then give this a casual listen. But the rest of us should listen more carefully and use these free nuggets of knowledge to help our creative business pursuits.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 17 min
    Find Your Creative Courage — with Mario Quezada

    Find Your Creative Courage — with Mario Quezada

    “Courage is resistance to fear, mastery of fear — not absence of fear.” This poignant quote from Mark Twain taps into the theme of this episode: grit. As in fortitude, guts, backbone
    Think about the most accomplished people that you admire. What drives them? What is that endless source of fuel that keeps their fire burning? Especially through the darkest and coldest of nights.
    Our guest today, Mario Quezada, is a brand strategist and owner of a small design and branding agency in Honolulu, Hawaii. He is also an alumni of Art Center College of Art and Design. The same prestigious design school that Chris Do attended.
    In this episode, Mario and Chris talk about their experience growing up, feeling lost, and dealing with the ugly racism that the world showed them.
    They also swap stories about their unique experience at Art Center. The culture, the smell of the building, and the teachers that challenged their thinking and opened their mind to the possibilities of graphic design.
    Like Mr. Twain said: courage is resistance to fear. It builds character. And in this candid conversation, you’ll get to hear how two people navigate that fear. And how showing courage through it all got them to where they are today.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 52 min
    Deep Dive: Pricing Creative Work — with Michael Janda

    Deep Dive: Pricing Creative Work — with Michael Janda

    This deep dive episode comes from a livestream we held way back in 2019 on The Futur’s YouTube channel.
    Our guest, Michael Janda, is the author of the best-selling book Burn Your Portfolio. He’s also a seasoned ad agency executive who helps creative entrepreneurs make more money with less stress.
    In this episode, we aim our focus on pricing creative work. A topic that every creative professional has struggles with. Michael walks you through a step by step process on how to price your work and how to parse all the variables that come with it. Things like production cost, market value, and client budget, to name a few.
    If you ever find yourself lost in the bidding process or pulling numbers out of thin air, then get ready to get schooled. Because you’re about to get a crash course in pricing creative work.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 33 min

Customer Reviews

4.8 out of 5
10 Ratings

10 Ratings

Top Podcasts In Marketing

Listeners Also Subscribed To