23 episodes

Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

The New Music Business with Ari Herstand Ari's Take

    • Music Interviews

Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

    Spotify's Payment Model and Your Release Timeline

    Spotify's Payment Model and Your Release Timeline

    In today’s episode I discuss the controversy surrounding the CEO of Spotify, Daniel Ek’s comment: “you can’t record music once every three to four years and think that’s going to be enough.”


    I also go into how Spotify’s payment model actually works and if it’s fair or not.


    --


    Quick links:


    1:56 - What Daniel Ek said
    3:20 - How the music industry reacted to Ek's statement
    9:10 - Art creation and new music business release strategy
    13:15 - Making a living on Spotify streams and playing the playlisting game
    23:35 - Breaking down the Spotify payment system
    33:20 - Being successful without playing the Spotify playlisting game


    --


    Connect with Ari’s Take:


    Website: https://aristake.com
    Academy: https://aristakeacademy.com
    Instagram: https://www.instagram.com/aristake_/
    Twitter: https://twitter.com/ArisTake
    YouTube: https://www.youtube.com/user/aristake1
    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com
    Instagram: https://instagram.com/ariherstand
    Twitter: https://twitter.com/ariherstand
    YouTube: https://youtube.com/ariherstand
    Facebook: https://facebook.com/ariherstand
     
    See acast.com/privacy for privacy and opt-out information.

    • 38 min
    Allie X on Creating Her Artist Package, Breaking Into LA and Staying Independent

    Allie X on Creating Her Artist Package, Breaking Into LA and Staying Independent

    Today my guest is Allie X. She's a Canadian singer-songwriter and artist who's been living in LA for the last few years. She is an incredibly talented artist and has over 100 million streams and 1.5 million monthly listeners on Spotify.

    We talk about what her journey has been like the last few months and how she's shifted her plans and release strategies. Then we go into her background, how she became Allie X, and how she's been so successful without the support of a major label. She has a very interesting story and cool ways of doing things.

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    Quick links:

    2:45 - Moving back to Canada and changing schedule
    9:30 - Allie X's work schedule now
    11:18 - What Allie X's team looks like
    13:00 - Unique business model and the profit share
    25:19 - Getting into a publishing deal after moving to Los Angeles
    29:49 - Finding the Allie X aesthetic and visual brand
    35:30 - Finding the right people to work with and how to reach out to them
    38:25 - What does an Allie X promo strategy look like?
    47:50 - How the Canadian government has supported Allie X's career and what it takes to apply for these grants
    57:00 - What it means to Allie X to make it in the new music business

    --

    Connect with Ari’s Take:

    Website: https://aristake.com
    Academy: https://aristakeacademy.com
    Instagram: https://www.instagram.com/aristake_/
    Twitter: https://twitter.com/ArisTake
    YouTube: https://www.youtube.com/user/aristake1
    Facebook: https://www.facebook.com/aristake/

    Connect with Ari Herstand:

    Website: https://ariherstand.com
    Instagram: https://instagram.com/ariherstand
    Twitter: https://twitter.com/ariherstand
    YouTube: https://youtube.com/ariherstand
    Facebook: https://facebook.com/ariherstand

    Connect with Allie X:

    Facebook: https://www.facebook.com/alliexxxxandra
    Instagram: https://www.instagram.com/alliex/
    Twitter: https://twitter.com/alliex
    Website: https://alliex.com/
    Spotify: https://open.spotify.com/artist/0wnYgCeP013HkKoOyC5V32
     
    See acast.com/privacy for privacy and opt-out information.

    • 59 min
    How Artists Can Get Advances Without Signing To a Label

    How Artists Can Get Advances Without Signing To a Label

    Today my guest is John Funge. He's the CEO and co-founder of The Music Fund, a startup company that issues advances to artists for their streaming revenue. They're not a record label even though labels are typically the ones offering advances to artists. They are innovating and disrupting in the music industry, and John goes over their business model.

    As I dug deeper and interviewed artists who're using them, it seemed like a very cool company. Now they're partnered with Ari's Take.

    Quick links:

    3:25 - About The Music Fund and what they do
    10:00 - Does The Music Fund's business model work?
    20:00 - How the algorithms account for massive playlist adds and spikes/drops in royalty revenue
    23:17 - Success stories from artists who've used The Music Fund
    25:20 - Should I apply for The Music Fund? What data should you be looking at before you apply?
    31:10 - How investors are involved

    --

    Connect with Ari’s Take:

    Website: http://aristake.com
    Academy: http://aristakeacademy.com
    Instagram: https://www.instagram.com/aristake_/
    Twitter: https://twitter.com/ArisTake
    YouTube: https://www.youtube.com/user/aristake1
    Facebook: https://www.facebook.com/aristake/

    Connect with Ari Herstand:

    Website: http://ariherstand.com
    Instagram: http://instagram.com/ariherstand
    Twitter: http://twitter.com/ariherstand
    YouTube: http://youtube.com/ariherstand
    Facebook: http://facebook.com/ariherstand

    Connect with The Music Fund:

    Website: https://themusic.fund/
    Twitter: https://twitter.com/themusicfund/
    LinkedIn: https://www.linkedin.com/company/themusicfund/
     
    See acast.com/privacy for privacy and opt-out information.

    • 42 min
    Repairing Racial Inequities in the Music Industry with Artist Manager Jonathan Azu

    Repairing Racial Inequities in the Music Industry with Artist Manager Jonathan Azu

    Today's episode was recorded live in Los Angeles in my guest's, Jonathan Azu, backyard. This was the first in-person interview I've done since the coronavirus shutdown and we've all been locked in quarantine. But Jonathan has a beautiful backyard where we could safely social distance, so we set up there. It was nice to be in the physical presence of somebody for once. I've missed that so dearly.

    Jonathan Azu is an artist manager for artists like Cory Henry, Luke James, Emily King, and Michelle Williams among others. He used to be the executive vice president and general manager of Red Light Management. He is also a two-time Billboard magazine 40 Under 40 power player. Over a year ago, he launched his own management company called Culture Collective.

    We talk about how he shifted his business model now that live touring is shut down. We also talk about how the music industry can be more racially diverse and equitable, specifically how music companies can address the racial inequalities that exist at an executive level but really all levels.

    A Forbes 2017 article outlined that hip-hop and R&B genres are responsible for 25% of all music consumption and over 29% of all on-demand streams across the United States. However, executives of color are still relatively scarce atop major music companies. The top 10 out of 10 on the Billboard Power 100 list are all white, and there's only two people of color in the top 50. Azu breaks this down on why he thinks this is and how to fix it because it's a problem.

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    Quick links:

    4:20 - How Jonathan Azu and his artists have been doing since touring has been shut down
    12:50 - What Azu's artists are doing in quarantine - how they are staying busy
    16:05 - Artists doing live streaming events
    18:53 - About Culture Collective and Azu's journey to get to where he's at today
    29:07 - Advice to white colleagues asking for advice on curbing systemic racism in the music industry
    35:33 - About The Black Music Coalition
    39:15 - Lack of racial diversification in the Billboard Power 100 list
    41:35 - Shifting internships to paid internships and going outside typical recruiting tactics - should there be mentorship programs?
    43:18 - Would reparations be the correct route to approach racial injustices in the music industry?
    54:08 - Are people losing interest in the black lives matter movement?
    59:10 - Was having an all black roster for Culture Collective intentional?
    1:05:05 - Azu's artist Emily King two Grammy nominations

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    Connect with Ari’s Take:

    Website: https://aristake.com
    Academy: https://aristakeacademy.com
    Instagram: https://www.instagram.com/aristake_/
    Twitter: https://twitter.com/ArisTake
    YouTube: https://www.youtube.com/user/aristake1
    Facebook: https://www.facebook.com/aristake/

    Connect with Ari Herstand:

    Website: https://ariherstand.com
    Instagram: https://instagram.com/ariherstand
    Twitter: https://twitter.com/ariherstand
    YouTube: https://youtube.com/ariherstand
    Facebook: https://facebook.com/ariherstand

    Connect with Jonathan Azu:

    Facebook: https://www.facebook.com/cultureco.co/
    Twitter: https://twitter.com/jazu
    Instagram: https://www.instagram.com/jonathanazu/
    Website: https://www.cultureco.co/
     
    See acast.com/privacy for privacy and opt-out information.

    • 1 hr 7 min
    Kanye, American Idol, Grammys, Herbie Hancock, Miguel, Cirque du Soleil’s Ableton Programmer on Making It Work

    Kanye, American Idol, Grammys, Herbie Hancock, Miguel, Cirque du Soleil’s Ableton Programmer on Making It Work

    Today on the show is Laura Escudé. She is a fantastic violinist, producer, and Ableton's first ever official certified trainer. She was hired by Ableton to teach people how to use Ableton Live. She then went on to tour with artists like Kanye West, The Weeknd, Ariana Grande, Harry Styles, Mariah Carey, Logic, Herbie Hancock, and Jay-Z to name a few. 


    Now she teaches people how to do what she did for those shows: program huge arena shows.


    We also chat about how she's making it work with the entire touring industry shut down and what you can do as well. We've known each other for a few years, so I loved catching up with her.


    --


    Laura's 'Hustle Healthier' article: https://medium.com/@lauraescude/hustle-healthier-a-manifesto-on-how-touring-artists-and-professionals-can-put-their-health-first-62505f588f66


    Check out Laura's course: https://bit.ly/laura-escude
    Use code ARISTAKE for 10% off


    --


    Quick links: 


    2:55 - Where Laura's quarantining from, what she's been up to, and her studio gear
    5:05 - Being the first ever Ableton certified trainer and what it means
    6:23 - Landing bigger gigs because of the Ableton certification
    9:14 - What was expected of Laura when she became an Ableton programmer
    13:40 - Where Laura is set up during a live set for an artist she's working with
    14:45 - Laura's extensive touring schedule and her health crisis
    18:12 - About Laura's company, Electronic Creatives
    22:25 - California's gig worker law AB5
    30:10 - Laura's advice to artists who want to tour with big artists
    35:00 - About Transmute


    --


    Connect with Ari’s Take:


    Website: http://aristake.com
    Academy: http://aristakeacademy.com
    Instagram: https://www.instagram.com/aristake_/
    Twitter: https://twitter.com/ArisTake
    YouTube: https://www.youtube.com/user/aristake1
    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: http://ariherstand.com
    Instagram: http://instagram.com/ariherstand
    Twitter: http://twitter.com/ariherstand
    YouTube: http://youtube.com/ariherstand
    Facebook: http://facebook.com/ariherstand


    Connect with Laura Escudé:


    Website: https://lauraescude.com/
    Twitter: https://twitter.com/thelauraescude
    Instagram: https://www.instagram.com/lauraescude/
    Facebook: https://www.facebook.com/lauraescude
     
    See acast.com/privacy for privacy and opt-out information.

    • 52 min
    Jamestown Revival's Bassist on Shady Managers, Thousands of Shows, Playing Conan, Tracking to Tape - Nick Bearden

    Jamestown Revival's Bassist on Shady Managers, Thousands of Shows, Playing Conan, Tracking to Tape - Nick Bearden

    I recorded this week's podcast guest Nick Bearden live from his studio, Retro Lab Studios, in Nashville, Tennessee. He's a sideman, bassist, guitar player, producer, and sound engineer.

    Nick Bearden has played thousands of shows with Jamestown Revival, but we go heavy on the business side of managers, where he shares a story on one of the shadiest managers I've ever heard of. We also discuss how freelancers operate.

    ---

    Quick links:

    3:15 - Nick Bearden, Jamestown Revival, and his instruments
    8:05 - How not to do business in the music industry + sync licensing boom of 2009
    18:45 - Tour managing
    22:05 - Shady managers and getting ripped off
    31:48 - How to know when someone is ripping you off
    34:07 - How Nick finds gigs as a freelancer and who he's performing with
    39:41 - The story of meeting and working with Jamestown Revival
    1:12:58 - The music industry is always paying attention, whether you realize it or not
    1:18:38 - Jamestown Revival's experience being signed to a major label
    1:28:05 - Nick's advice for freelance musicians who want to be a "session cat" and touring musician
    1:33:50 - How Nick defines making it in the new music business

    ---

    Connect with Ari Herstand:

    Website: https://www.aristake.com
    Instagram (personal): https://www.instagram.com/ariherstand/
    Instagram (Ari's Take): https://www.instagram.com/aristake_/
    Facebook: https://www.facebook.com/aristake/
    Twitter (personal): https://twitter.com/ariherstand
    Twitter (Ari's Take): https://twitter.com/ArisTake
    YouTube: https://www.youtube.com/user/aristake1

    Connect with Nick Bearden:

    Twitter: https://twitter.com/nickbearden
    Instagram: https://www.instagram.com/nickbearden/
    Facebook: https://www.facebook.com/Nick-Bearden-84750813293
     
    See acast.com/privacy for privacy and opt-out information.

    • 1 hr 37 min

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