70 episodes
Up In My Business Lex Lancaster
-
- Business
Up in My Business is hosted by Dr. Alexis Lancaster, PT, DPT, known as Lex Lancaster of Lex Lancaster Creative Co. Up In My Business gives health and wellness professionals an inside look at all things tech, business, and Lex's life as a physical therapist turned digital operations expert. You’ll hear all about her lessons as a business owner, the ins and outs of tech for your business, and so much more. From SEO, websites, and email marketing to automations, launches, and copywriting, Lex has got you covered.
-
Episode 70: Answering Your Questions
In this episode, I answer your questions.. well the ones that I received on my IG poll, anyway. Enjoy!Up In My Business' gracious sponsor:JaneApp! Use the code LEX1MO for a complimentary month of JaneApp Check out JaneApp Payments Work with me + learn more!Looking for help with tech & software and want to get started on the right foot? I offer FREE discovery calls. Click here to book.Check out my website: Lex Lancaster Creative Co.Connect with me on Instagram and get all t...
-
Episode 69: Why You Need Multiple Different Tech Platforms
On this episode, we chat about why you need to invest in the software options that are made for what you specifically need if you want to have the best results.We talk about:Options for techWhy you need specific tech platforms All-in-one software isn't the wayThe importance of user experienceMy software choices for websites, email marketing, courses, scheduling, and podcastsImportant Links:My Website Audit Mini Course: CLICK HEREKajabi's new $69 plan: CLICK HERE*Shanté's Instagram Intens...
-
Episode 68: Trauma-Informed Care and Your Website with Krystyna Holland, PT, DPT
Join the conversation with me, Lex Lancaster, and the remarkable Dr. Krystyna Holland, PT, DPT as we unfold the layers of trauma-informed care and its profound impact in healthcare. Krystyna brings to the table her unique expertise as a pelvic floor physical therapist and shines a much-needed light on the subtle yet vital cues that convey safety and healing in our practices. From the imagery we use on our websites to the language that greets our clients, every choice we make either opens a do...
-
Episode 67: How I Am Using Zapier Inside My Business
On this episode, we chat about Zapier and how I'm using it inside of my business as a new addition in 2024.We talk about:What Zapier isHow Zapier can help make some tasks easier/automatedPricing of ZapierHow I'm using Zapier, specifically How you need to choose tech for your biz Ideal situation for technologyDo you need it?Automation opinionsImportant Links:Garth Brooks residency: Click hereMy new logo! Click hereBrodi-Rose Creative Co: Click hereZapier: Click hereLooking for help w...
-
Episode 66: Spring Cleaning Website Audit Challenge and Bowling Centers
In this episode, I cover tons of personal stuff as well as an important new offering I have (open for enrollment now!)What we cover:Spring Cleaning Website Audit Challenge: MORE INFO + ENROLL HEREMy parents came to visit— breakdown of how awesome it wasMoopert updatesWe're going to Vegas, baby!Logo updatesPlyo program: Check out Plus PlyosOur current favorite show!Sophia Bush’s article and YouTube video: ARTICLE LINK and VIDEO LINKPresentation for Pelvic Floor University: Check it out hereMy ...
-
Episode 65: Let Your Sales Page, Website, and Content Design Be Consistent
In this episode, I dive into consistency and how keeping your design consistent (sales pages, website pages, content) is keyWhat we cover:#BossUp2024Changing design can be jarring Where design consistency helps (safety!)Let consistency be your guide, you don't need variability for your consumer's entertainmentImportant links mentioned:The Instagram post I made about this: CLICK HERE#BossUp2024: CLICK HERE FOR INFOJoin my newsletter family (website audit spring cleaning challenge and more...