Luka Hocevar is the owner of the nationally renowned Vigor Ground Fitness and Performance gym in Seattle and founding father of Vigor Move & Live in Slovenia, featured in Men's Health, Stack Magazine, Onnit Magazine, Entrepreneur Magazine, and on CBS.
As a leading fitness and personal development coach this Vigor Life podcast is an extension of what Luka coaches every day and will provide tips, stories, motivation and inspiration to help you forge daily habits for a better body—through fitness, nutrition and mindset—build better relationships, create purpose in your career/business, increase productivity, be happier, and succeed (success comes from succession as in the "next step" - constant growth and expansion in your life).
The Vigor Life podcast will help you piece together the puzzle pieces to your own extraordinary life.
EP123: How to Succeed with Your Diet Long Term & the Coaches Guide to Financial Health w/ James Krieger
Vigor Life Podcast · EP123: How to Succeed with Your Diet & A Coaches Guide to Financial Health w/ James Krieger
James Krieger is a scientist, trainer, bodybuilder, and author of the Weightology Research Review. He has a master’s degree in nutrition from the University of Florida and another in exercise science from Washington State. James also started Fit Pro Financial to help coaches develop financial health and learn how to manage and invest money so that it works for them.
I catch up with James to talk about the principles that help anyone succeed with nutrition long-term. We also break down some myths that have become obstacles for people to simplify and win when it comes to their diet. In the second part of the podcast, we dive into financial habits for coaches and how to be “financially healthy”, touching on principles, mindsets, as well as specific strategies to help you build your bank account and security.
IN THIS EPISODE YOU’LL LEARN
* Why most people who try to lose weight succeed, they just didn’t succeed at keeping it off (a bigger obstacle for most).
* The number 1 predictor of weight loss is dietary adherence - it’s by far the most important thing (and most difficult since our brains are wired to work against us).
* Why the Western-style diet overrides your signals of appetite regulation and makes you want to eat more food (without realizing it) and how to avoid that minefield.
* Why there is no "best diet" and the question that will help you determine which nutrition approach to go with.
* Why introducing as many barriers as possible can be a good strategy for weight/fat loss.
* The reason “working for your food” is a key strategy in success.
* 5 powerful strategies/rules for your daily nutrition that help clients achieve sustainable results.
* Why tracking your food even for a short period of time can be helpful for awareness (and what to do if you don’t want to track).
* A template I use with clients that have been successful at getting results without tracking calories.
* The reason less variety is a GOOD thing for nutrition success (and some studies on buffets that confirm why a lot of choices is detrimental).
* The reason exercise is SO important when it comes to maintaining weight loss (the scientific data is overwhelming on this).
* Why you MUST have a plan to not fall back into your old habits when you’re transitioning into “weight maintenance.”
* What is reverse dieting and why its more of a mental trick than it is a physiological adaptation that “protects your metabolism.”
* How being unfit and obese affects your decision-making and mental outlook in the world (and why strength training is a keystone habit).
* Why the financial habits of the average American are NOT good, and just like nutrition, is a skillset you must build. We dive into what and how.
* How James made money, lost it all, and then rebuilt it back up with rules and structure and what you can learn from it (and why being a day trader is the hardest “easy money” you’ll make).
* 2 BIG lessons when it comes to investing and trading.
* 3 out of 4 Americans don’t have enough savings to cover a $1,000 emergency (when the goal should be 6-12 months - we’ve learned that with COVID).
* Don’t buy s@*t you don’t need (filter it and factor in needs vs wants).
EP122: The Art of Nutrition Coaching and Getting Clients Results w/ Dr. Mike Roussell
Vigor Life Podcast · EP122: The Art Of Nutrition Coaching And Getting Clients Results w/ Dr. Mike Roussell
Dr. Mike Roussell is one of my go-to people when I have questions about nutrition. Dr. Mike is famous for transforming complex nutritional concepts into practical nutritional habits that his clients can use to ensure permanent weight loss and long-lasting health. He holds a degree in biochemistry from Hobart College and a doctorate in nutrition from Pennsylvania State University. Dr. Mike’s academic background, coupled with his broad range of experience consulting with pharmaceutical and food companies, medical schools, top-rated fitness facilities, professional athletes, and individual clients, gives him the unique ability to translate scientific findings into relevant, understandable, and actionable strategies that get results.
As a scientist, his research has been published multiple times in the world's premiere clinical nutrition journal, the American Journal of Clinical Nutrition.
Dr. Mike oversees the optimization of the health, nutrition, and performance of a range of clientele from professional athletes, to celebrities, to Fortune 500 executives. He is also a sought after continuing educator, speaking across the country to physicians, dieticians, nurses, and other health professionals on the most recent advances in the nutritional treatments for cardiovascular disease, metabolic syndrome, and weight loss.
In this episode, we dive into the art of nutrition coaching and what really works in the real world. We break down principles, science, and examples of client obstacles and how to help overcome them.
IN THIS EPISODE YOU’LL LEARN
* How Mike discovered the importance of the consultation and the art of coaching and why it was so different from so many “studies in the lab.”
* From bodybuilding to sports nutrition, Mike had a skewed view of what would work in the real world with real people (especially in the busy New York culture). His dives into why.
* Why writing for T-Nation and diving into the minutia of nutrition doesn’t carry over to people training 3x a week for 5 minutes working to change their body.
* How Mike would discover the truth from clients in the last 5 minutes of an hour-long consultation and how it helped him hone his skill as a coach.
* What is “Nutrition Speed Dating’ and how Mike was able to learn to build rapport and discover the obstacle in the way of people's success.
* A key principle to getting results: discovering where the client sees themselves and where they are trying to go.
* The reason you can’t shock clients with huge changes when they think they are doing ok (this is KEY with many clients, tune in!)
* When to coach with more structure and challenge, and when to reel it back in; and the reason why Mike will fly across the country to meet clients face-to-face.
* Asking questions to discover where the client’s skillsets are, is critical to being able to give them the best “next steps.”
* How you may be setting up clients for failure when giving your “expert advice” – Mike and I give some must-listen examples
* Why Mike walks away from consultations and gives his subconscious a day or so before giving nutrition recommendations.
EP121: Strength and Reinvention No Matter The CircumstancesIn Life with Chris Duffin
Vigor Life Podcast · EP121: Strength and Reinvention No Matter The CircumstancesIn Life w/ Chris Duffin
I have been looking forward to talking with Chris Duffin for some time. His incredible story proves that what happens to you doesn’t have to define who you become.
Chris went from growing up homeless in the Pacific Northwest wilderness—raised in an abusive and chaotic household where his childhood was composed of skinning rattlesnakes, foraging for food, and protecting his sisters and mother (many times dealing with murderers, drug running and abuse, human trafficking, death, a serial killer, and extreme poverty—to multiple engineering degrees. From there he worked his way up the ladder to become a corporate executive in aerospace, turning companies around, starting and building multiple 7 figure companies in the fitness space (including Kabuki Strength), while also building up to 1001 lb x 3 sumo deadlift and 1000 lb x 3 squat (which are both Guinness Book World Records). It sounds fascinating and incredible, and that's only part of his story.
Chris and I talk about the principles to be able to achieve anything in life—which he outlines in his book, “The Eagle And The Dragon”—as well as his beliefs about how to become a great leader, his journey of strength training and becoming one of the worlds strongest men – all while building up Kabuki Strength.
IN THIS EPISODE YOU’LL LEARN
* Why you don’t have to have a crazy backstory to have the drive to success and achieve incredible feats.
* Chris’ upbringing in the woods of Northern California, living homeless, in the drug trade, hunting his own food, around serial killers, human trafficking rings, and how he was able to rise above it.
* How Chris got promoted to leadership positions where people respected him despite not being a “rah rah” motivational guy.
* What was the difference that made Chris excel rather than go down a negative path, despite his extremely challenging circumstances.
* Why we MUST find challenge, stress and adversity rather than the comfort that we’re drawn to (the difference in succeeding or failing).
* The mindsets and introspection to help you overcome ANY challenge and turn it into a lesson that helps you get to the next level.
* The TWO things that you must have to drive your energy day in and day out.
* What are you drivers, what are your values, knowing who and how you want to be in the world, something you must keep coming back to – listen to Chris explain how this can work for you when it comes to overcoming adversity.
* The habits that have allowed Chris to continuously overcome obstacles and become a top performer in strength, leadership, work, and building businesses.
* What is the 5S method and how to apply it to your day and cut out all the unproductive things that aren’t essential.
* The “5 Why’s”, storytelling, having a vision and constantly sharing it, and other principles you have to apply to succeed personally and as part of a team.
* Chris’ core values and why recognition is one of them and it’s not bad (like many people believe).
* The keys to being a great leader no matter who and where you lead.
* Why you don’t have to be super polished, CEO cut,
EP120: How To Build Mental Resilience & The Best Way To Train To Build Muscle and Strength In The Long Term w/ Jay Ferruggia
Vigor Life Podcast · EP120: The Best Way To Train To Build Muscle and Strength In The Long Term w/ Jay Ferruggia
One of my best friends, world renowned strength coach, and fitness industry thought leader, Jay Ferruggia is back on the show. Even though we were in lockdown when this episode was recorded, we pick up right where the industry left off.
In this episode we talk about overcoming adversity, building resilience, taking control of your mind, as well as diving deep into how to build strength and muscle while maintaining healthy joints in the long term. Jay drops his nuggets of wisdom from almost 30 years in coaching to share what works for almost anyone when it comes to picking training splits, exercises, rep ranges and more.
IN THIS EPISODE YOU’LL LEARN
* Why Jay “missed” our initial scheduled podcast recording.
* 3 big life takeaways Jay has throughout the lockdown that we should all remember on the daily to make our life more fulfilled and less stressful.
* The key habits, mindsets and skillsets that helped Jay and will continue to help people persevere through ANY challenging time.
* The foundational habits that lead to a positive domino effect and make your days successful (things Jay and I do, The Rock does, Gary Vee does, ALL high performers do)
* Why you MUST be aware and analyze what enters your ears, your eyes, and your mind on a daily basis, as it will affect how you operate on a daily basis.
* Why being “bummed out” doesn’t help anyone, and how you can free yourself from that feeling.
* Teach anything you’ve done, hire others for things you want to achieve that they’ve done. Invest in yourself, put skin in the game, and hire someone you desperately don’t want to let down.
* Why “association” is one of the biggest influencers and how to put yourself into circles that will make you successful.
* 3 Industries and 4 High Income Skills that will ALWAYS stick around and where you must continue to improve your skills on the daily.
* Jay has been writing since 2003 and he’s still getting better every day, he shares why you must continue to get better at communicating, selling and leadership.
* When it comes to training, the most important thing is: personal preference. We dive into what you should be doing for your training.
* Jay loves Conjugate Training. We discuss what he recommends instead for most people when it comes to building strength and muscle.
* The breakdown of how Jay would structure a training session to get maximum benefit, both from a results, joint health, and feel good standpoint.
* One of the templates I use for my strength training sessions that you can “steal” and use for yourself.
* A misconception on changing exercises every 3-4 weeks, if clients keep improving then keep them longer (listen to the examples).
* Why you can PR on machines a lot longer than you can on free weights and how they are extremely useful (who should use them and when).
* Strategies and tactics to add muscle building methods that work when you don’t have a lot of equipment or machines.
* Some methods may not work as well BUT are keys in building mental resilience, as well as making the session more fun, and it’s why they fit into the workouts.
* One of the most brutally effective ways to train long term that many people av...
EP119: A Masterclass on Building a Profitable & Sustainable Online Coaching Business w/ Jon Goodman
Vigor Life Podcast · EP119: A Masterclass On Building A Profitable & Sustainable Online Coaching Business w/ Jon Goodman
Jonathan Goodman is the creator of the Personal Trainer Development Center. Since 2011, he has supported fitness professionals by publishing over a million words, growing some of the largest online communities, publishing several books and establishing the first-ever certification for online trainers, the Online Trainer Academy. He's been featured in most major business and fitness publications including Men's Health, Forbes, Entrepreneur, Muscle & Fitness and Inc. – to name a few. Originally from Toronto, Canada, Jon spends his winters exploring the World with his wife and son.
Jon and I dive deep into the foundational principles of what it takes to build a successful business and then pivot to get specifically into building and online coaching brand that is profitable, sustainable and stands the test of time. If you’re a coach looking to build an online business (or ANY type of business in the fitness space) then this is a MUST listen to episode.
IN THIS EPISODE YOU’LL LEARN
* What’s going to happen with most coaches in the industry when it comes to the future of in person and online training.
* Everything works, from blogs, podcasts, Instagram, YouTube, etc. but here is what you MUST follow to succeed on any platform.
* Jon breaks down exactly what he would do if he started on a social platform to succeed and also make money.
* The reason why Jon never did podcasts but is now starting his own – and the most powerful reasons to do one.
* The process of building a specific skillset that will help you position yourself, generate leads, make sales and build a real business.
* Lessons about not launching too early with a sub-par product (a big mistake many people make).
* Why you don’t need to stress about missing out on new platforms that could “blow up.” We discuss what you really need to focus on.
* The reason you shouldn’t start with paid advertising and how to make your first sales and build “the machine.”
* The 5/1/60 Principle that will help you create a compelling offer to get your first clients.
* The exact steps to get your first 5 clients online—even if you don’t have a big social media following—and be able to get you started with online coaching.
* The truth about building an online coaching businesses fast and keeping it sustainable.
* Picking lower price point membership sites vs. high end coaching – what works and what you certainly shouldn’t do. Jon and I break it down in detail.
* The lessons from a friend and mentor who built one of the biggest niche programs and sold it for over a 100+ million to the Golf Channel.
* Why Jon has written 11 books and where the real value comes in from.
* What is possible for an online coach when it comes to serving clients and providing a great service (how many clients, price points, automation, hybrid models).
* Jon is building an online fitness company and breaks down exactly how they will do it step-by-step, from launch, hiring break down, organization, marketing… (steal this!)
* What Jon recommends to gym owners when it comes to growth and also adding online coaching possibiliti...
EP118: Writing Like A Pro To Influence & Build Your Business, Meditative Inquiry To Reduce Stress and Internal Family Systems Therapy w/ Nate Green
Vigor Life Podcast · EP118: Writing Like A Pro To Influence & Build Your Business w/ Nate Green
Nate Green is one of my closest friends and a great human being who also happens to be a fantastic writer. Nate is a marketing strategist and writer at Precision Nutrition. A former personal trainer and gym-owner, he’s also the author of four books, including Built for Show. He’s written extensively for online and print magazines, including Men’s Health, Men’s Fitness, and Tim Ferriss’ blog. Nate is one of the people I reach out and talk to when I want to clear out ideas, thoughts, share life experience and talk them out as he always has deep, powerful insights.
In this episode we cover everything from how to write better and insights on how to influence through your writing, to meditative inquiry, the benefits of training with no music or stimulants.
IN THIS EPISODE YOU’LL LEARN
* Why Nate stays off social media, except for Twitter (it has something to do with a blue checkmark and ego).
* What Nate’s role at Precision Nutrition is now and what has he been learning and improving as a skillset.
* Writing, marketing, strategy, and copywriting – how Nate develops and mentors new staff to help them become quality writers.
* The 3 lessons that are a must for any writer if they want to create high quality content.
* “If you can write long you can write short, but if you write short then you don’t have the skillset to write long”
* The 3 high income skills that will forever be in need and a must for you to develop if you’re going to grow your business.
* When you can write well then you can do all these things better for your business. We discuss ALL of them.
* The most powerful two questions in copywriting that will help you improve your writing (this is gold!)
* How to hook people in emails, landing pages, or even texts with this simple strategy.
* Using social proof in your writing without looking cocky and confident (just the right amount of “salt”).
* Why you have to be careful about being a hero rather than Yoda when it comes to writing copy.
* How to be a “living landing page” and communicating in the best possible way to convert and influence clients (or anyone else).
* The reason it is your duty and obligation to become great at communication, the art of persuasion, and selling yourself.
* One of THE greatest skills and practices that will be key in making you succeed as a business owner (moving forward this is the game changer).
* The power of journaling not only for personal development but in helping you solve problems and thinking better – Nate’s examples of how he uses it.
* My “Thinking Time” process and how it helps me prevent mistakes, create strategy, and outlining vision - it’s rarely done by business owners.
* Nate explains “meditative inquiry” and how it helps him get clear, focused, and stress-free (with some powerful questions).
* Why you should NOT use music, pre-workout, podcasts or anything else to distract yourself during training, rather do THIS.
* How to train yourself to be able to be calm in discomfort that carries to all areas of your life.
* What is Internal Family Systems therapy and how it’s helped Nate change his life and how it can help you (how to embrace all parts of yo...