100 episodes

Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson

Your Podcast Consultant Dave Jackson

    • Business

Small Podcast lessons (less than 9 minutes) with big value to help you plan, launch, and grow your podcast from Hall of Fame Podcaster Dave Jackson

    Looking To Get Rich Quick With Podcasting? Think Again

    Looking To Get Rich Quick With Podcasting? Think Again

    Today, I want to tackle a common misconception about podcasting—as a quick money maker. Recently, I came across a Reddit post from someone working two jobs, buried in debt, and considering starting a podcast to generate quick cash. Drawing from my own experience with compassion, I explain why podcasting isn't the ideal solution for immediate income.
    In this episode, I'll explore the realities of podcast monetization, the time and effort needed to build an audience, and offer practical advice for those in financial need. If you're considering starting a podcast hoping to make fast money, you might want to hit pause and reassess. While podcasting can eventually be profitable, it requires significant time, dedication, and strategy. 
    READY TO START YOUR PODCAST?
    When you join the School of Podcasting you get:
    Step-by-step tutorials
    A private podcast mastermind filled with brilliant podcasters
    Unlimited one-on-one consulting (not a typo)
    A 30-day money-back guarantee
    Join today at www.schoolofpodcasting.com/consultant
    Mentioned In This Episode
    Profit From Your Podcast - Turn Listeners Into a Livelihood (now available as an audiobook)
    Follow the Show and Never Miss an Episode
    Apple - Spotify - Pocket Casts - Amazon Music
     

    • 10 min
    Why One Size Doesn't Fit All in Podcasting

    Why One Size Doesn't Fit All in Podcasting

    If your goal is to record a video and then export the audio, that most likely won't work without some tweaking. I explain why in this episode.
    Video and Audio Have Different Audiences 
    When I do video today, I know longer introduce myself and explain what I do on YouTube. If they want to learn more about me they can click the name of my channel. 
    However, in audio we want to let the listener know what the show is about and what the episode is about (typically in around 60 seconds or less). 
    This means you will have two versions of your show. One for video and another for audio.
    When You Said, "Let's Add Video"
    If you were cooking dinner and making burgers and then said, "Oh, let's make fries too," you would add more work to the food prep. Duh, right?
    Well if you started in audio and then said, "Let's add video" you are also adding additional work (more equipment, more time, more money). 
    YouTube has an algorithm that must be obeyed if you want major success on YouTube. Podcasting growth is 78% based on word of mouth marketing (per Jacobs Media). 
    Consequently, you need two different strategies if you don't want to waste your time. 
    With video, people are measuring STV (seconds to value). In other words, get to the point.
    READY TO START YOUR PODCAST?
    When you join the School of Podcasting you get:
    Step-by-step tutorials
    A private podcast mastermind filled with brilliant podcasters
    Unlimited one-on-one consulting (not a typo)
    A 30-day money-back guarantee
    Join today at www.schoolofpodcasting.com/consultant
    Power of Podcasting Network
    This podcast is part of the Power of Podcasting Network.

    • 7 min
    Steps for Properly Shutting Down Your Podcast and Moving Forward

    Steps for Properly Shutting Down Your Podcast and Moving Forward

    In this episode, I explore the process of shutting down a podcast. Drawing from my own experience with ending a long-running show, and what happens when you quit paying your media host. I discuss options for keeping your podcast files accessible and share strategies for smoothly transitioning to a new show if you decide to start fresh. Join me as I offer practical advice on handling the decision to shut down your podcast and ways to retain your audience's support during this transition.
    What happens if you quit paying your podcast host? How to shut down one show and move to another How to rebrand your show How to archive your files for free. READY TO START YOUR PODCAST?
    When you join the School of Podcasting you get:
    Step-by-step tutorials
    A private podcast mastermind filled with brilliant podcasters
    Unlimited one-on-one consulting (not a typo)
    A 30-day money-back guarantee
    Join today at www.schoolofpodcasting.com/consultant
    Follow the Show and Never Miss an Episode
    Apple - Spotify - Pocket Casts - Amazon Music
     
     

    • 7 min
    Leveraging Your True Fans for Podcast Revenue Growth

    Leveraging Your True Fans for Podcast Revenue Growth

    I want to explore why you don't need a massive audience to find success with your podcast. I'll share a personal story about attending a Pure Prairie League concert—a band you might recognize for their hit song "Aimee" (but probably don't). Despite performing to a crowd of just 500 in a 600-seat venue, this band exemplifies how a smaller but dedicated audience and multiple streams of income can lead to a financially sustainable career. From ticket sales to merchandise and personal interactions at their merch booth, Pure Prairie League makes a living and has done so for 50 years.
    I'll highlight the importance of passionate fans and the idea that even 1,000 true fans can make a significant difference. 
    READY TO START YOUR PODCAST?
    When you join the School of Podcasting you get:
    Step-by-step tutorials
    A private podcast mastermind filled with brilliant podcasters
    Unlimited one-on-one consulting (not a typo)
    A 30-day money-back guarantee
    Join today at www.schoolofpodcasting.com/consultant
    Mentioned In This Episode
    Pure Prairie League Aimee
    1000 True Fans
    Profit From Your Podcast
     

    • 9 min
    Networking over Pitching: The Smart Podcast Strategy

    Networking over Pitching: The Smart Podcast Strategy

    Welcome to “Your Podcast Consultant,” where every episode brings you actionable insights to elevate your podcasting game. Today, we've got an eye-opening discussion on the crucial differences between pitching and networking – and why knowing your audience is vital. Our host, Dave Jackson, mentions a post he saw from Steve Stewart.
    I share insider tips on navigating online communities, the intricacies of offering your services without breaking community rules, and why networking within your field can be a goldmine of opportunity.
    Join us as we dive into the art of making meaningful connections, steering clear of common faux pas, and enhancing your podcast's potential with strategic community engagement. Stay tuned to unlock the secrets of smart networking and avoid looking 'silly' in professional groups. 
    READY TO START YOUR PODCAST?
    When you join the School of Podcasting you get:
    Step-by-step tutorials
    A private podcast mastermind filled with brilliant podcasters
    Unlimited one-on-one consulting (not a typo)
    A 30-day money-back guarantee
    Join today at www.schoolofpodcasting.com/consultant
     
    Follow the Show and Never Miss an Episode
    Apple - Spotify - Pocket Casts - Amazon Music
     

    • 5 min
    Are You Accidentally Lying To Your Audience?

    Are You Accidentally Lying To Your Audience?

    Today I point out that as cool as AI can be, you need to be careful. You may end up accidentally lying to your audience. My buddy Elsie Escobar made a great point on her show The Feed, and I wanted to bring this topic to you.
    READY TO START YOUR PODCAST?
    When you join the School of Podcasting you get:
    Step-by-step tutorials
    A private podcast mastermind filled with brilliant podcasters
    Unlimited one-on-one consulting (not a typo)
    A 30-day money-back guarantee
    Join today at www.schoolofpodcasting.com/consultant
    Follow the Show and Never Miss an Episode
    Apple - Spotify - Pocket Casts - Amazon Music
    Mentioned In This Show
    Castmagic
    Capsho
    Swell
    Podsqueeze 
    Chapter Markers:
    00:00:00 - Opening 
    00:00:52 - AI is Handy BUT 
    00:02:17 - Your Episode Title is a Promise 
    00:04:57 - Who is Asking for Information About Your Mom? 
    00:05:18 - What is the Benefit of This Episode? 
    00:07:23 - Join the School of Podcasting 

    • 8 min

Top Podcasts In Business

Explora
Korado Korlević
The Diary Of A CEO with Steven Bartlett
DOAC
Biznis Price
Vladimir Stankovic Vladsdigital
Prof G Markets
Vox Media Podcast Network
Jong Beleggen, de podcast
Pim Verlaan / Milou Brand
The Futur with Chris Do
The Futur

You Might Also Like

Ask the Podcast Coach
Dave Jackson, Jim Collison
The Future of Podcasting
Dave Jackson & Daniel J Lewis
School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast
Dave Jackson
Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)
Big Podcast
Podcast Rodeo  Show: Reviews and First Impressions of Your Podcast
Dave Jackson
Your Podcast Website
Dave Jackson