How to find your niche (and why you need to) with Jo Soley Build Your Online Audience

Ever wondered if the day you were born can affect your life, work and business?
In this podcast episode about how to find your niche - business and marketing coach Jo Soley shares how she decided to take the bold move to niche her coaching business to specialise in numerology. Jo uses the power of numerology to help clients to move forward and create a successful business.
It’s a great case study about how to choose a niche for your business and how to become an authority and dominate your niche. Jo explains the steps she took to move her business gradually and how her audience pretty much stuck with her.
Jo also shares how niching has made her business much more profitable and helps her stand out amongst the many business and marketing coaches out there.
It’s not the kind of podcast interview I normally do. But I can pretty much guarantee you that halfway through you’ll be really keen to work out your life path number and how your number energy can influence and drive what you do and when in your business.
I’d love to know what you think.
{Click on the player above to listen to the podcast episode and/or read on for a detailed overview. Scroll down to the bottom to read the show notes including all the links mentioned in this episode} Podcast shownotes About Jo and how she developed her niche (2:43) How Jo discovered numerology and discovered you can use it to coach people  (7:40) How Jo niched into numerology and what those around her thought about it (11:36) The steps Jo took to gradually change and introduce her new niche (15:30) How Jo promoted her new business and then gradually launched her new niche (17:21) How niching helped Jo build an audience that understood exactly what she does (21:21) How niching has made Jo’s  business more profitable and helps her stand out (23:28) How Jo works with people to align their numbers (25:09) How to work out your life path number and what it can mean for your business (27:04) What happens when you resonate with different numbers (38:06) How your personality and your number can hold you back (41:36) How to use your numerology knowledge to move forwards in your business (44:03) How Jo plans to move her business forward (47:33) Resources Jo Soley Website
Jo Soley Facebook
Jo Soley Facebook Group
Jo Soley Instagram
Jo Soley Work out your life path number
[135] How to dominate a niche with Jeff Sieh (podcast)
[335] How to create a high converting lead magnet (podcast)
[339] How to build an audience for an online course or membership (podcast)
[349] How to find the right niche for your business (podcast)
[343] The three audiences you must build to create a successful online business (podcast)
[387] How to create more content in less time with Amy Woods (podcast)
Join my Build Your Audience Programme
How to add closed captions to your video using Rev and Kapwing
How to create an editorial calendar for your business (blog post)
Common concerns about joining my podcasting course (blog post)
Join my get your podcast live in 60 days course 
#2021Sorted Buy your ticket 
How to create a high-converting lead magnet course
How to write social media posts that sell (online masterclass) 
Content Planning Masterclass
Join the Media Diary Owners Club 
Order your 2020 Media Diary here
Buy my book Your press release is breaking my heart
Rev.com*
Kapwing
Social Media Video Engagement Playbook
Social Media Engagement Playbook
LinkedIn Content Strategy Playbook
Connect with me on Twitter, Instagram, Facebook and LinkedIn