Capability Amplifier Mike Koenigs and Dan Sullivan of Strategic Coach

If you’re a business owner or founder, Mike has an eye-opening episode to share with you today.
Mike sat down with his friends, Kurt and Kristen Luidhardt, who have a super unique approach for rapidly growing your business by tapping into what they call "Liberty Spenders" - a lucrative market of 40% of the U.S. population that most businesses completely overlook.
Between them, they've raised over $500 million from over 1 million transactions working on political campaigns. They've helped elect 1 president, 14 governors, and over 100 members of Congress by mastering the psychology of connecting with this hyper-engaged audience.
And now they've adapted their system to help businesses access and resonate with these fiercely loyal buyers in any industry - financial services, consumer products, you name it.
During the conversation, they dove deep into their 5-step process for identifying and speaking the "language" of Liberty Spenders, including:
How to instantly analyze your existing customer base to see what percentage are potential Liberty Spenders (the numbers will shock you)The 3 positioning boxes you can choose from to authentically connect with this market - from full ideological stance to neutrality.Crafting a magnetic narrative that taps straight into the passion center of these buyers' minds.Proving your messaging before spending a dime through laser-accurate testing and focus groups.Rolling out an air-tight multi-channel game plan to put your offers in front of this massive, underserved audience.Kurt and Kristen dropped countless, incredibly valuable case studies and tactics from their two decades in the trenches. Like the beer company that did $1 million in sales overnight by hitting the right emotional chord and taking advantage of the $27 BILLION dollar Bud Light debacle.
You're going to want to take notes on this one when you hear how much low-hanging fruit is sitting there waiting to be picked.
Key Takeaways
(00:00) Discover untapped markets for business growth.(03:55) Faith-based buyers: the holy grail of loyal spenders.(09:31) Timing, relevance, and strategy in marketing.(15:44) Kurt's organizational genius and leadership in business.(19:15) Accessing data leads to more targeted marketing.(21:17) Position to market, ideology, issue-oriented approach choices.(28:20) Small budget, bold message effectively captures audience.(32:26) Authentic belief, marketing to conservative audience success.(34:00) Promoted movie, turned losses into profit. Audience connection.(37:57) Creating a product rollout plan with a secret ecosystem.(41:09) Excited about amplifying small businesses, American dream.(46:43) Success relies on effort and collaboration.(48:24) Delivering quick results and scaling businesses fast.Additional Resources
Get all of Kurt + Kristen’s FREE GIFTS by visiting: www.LibertySpender.comTry out Mike's Ai new tool www.DigitalCafe.AiGrab your copy of Mike's new #1 Best Selling Book and leave a review here: The Ai AcceleratorIf you’re ready to grow your business in just 90 days, book a Discovery Session with Mike's Team: https://www.MikeKoenigs.com/Talk

Grab your headphones and get comfy because today’s podcast with Dan Sullivan is another must-listen episode!
It was one of the most fascinating conversations Mike has had in a while — all about the rise of English as the global language and how it's shaped culture, business, and even our individual mindsets.
Dan makes a bold claim that English is the "Latin of the 21st century" and shares insightful stories about his experiences with people from all over the world who learned English as a second language to unlock greater opportunities.
Mike and Dan discuss how English's simplicity and adaptability allowed it to overtake other languages and how its dominance in entertainment, technology, and entrepreneurship encouraged billions to adopt it for fame, fortune, and a better life.
But here's the real mind-bender: Dan argues that non-native English speakers are often BETTER communicators because they instinctively check for understanding in a way native speakers don't.
You'll hear firsthand examples of this from Dan's powerful interactions in Buenos Aires that inspired ideas for creating multilingual podcasts, audiobooks and more!
You don't want to miss this one! Let's hear your biggest takeaways! Mike is really curious to hear perspectives from non-native English speakers.
Key Takeaways
(00:00) How people worldwide learn English(08:55) How American culture affects language barriers in travel(16:59) English rules in global entertainment and media, with Hollywood and music setting the trend(18:12) Multilingual communicators are really good at engaging audiences(23:58) Learning English in Canada by watching TV(26:05) Ai making instant language translation easier(35:03) Using Ai to turn this podcast into a multilingual podcast(37:56) Entrepreneurs are into quick audio consumption, leaning towards more podcasts than audiobooksAdditional Resources
Try out Mike's new tool www.DigitalCafe.AiIf you’re ready to grow your business in just 90 days, book a Discovery Session with Mike's Team: https://www.MikeKoenigs.com/Talk
 

You know how Mike is obsessed with finding new ways to make more money and save time using Ai, right?
Well, grab a notepad because you're going to want to hear every second of today’s episode.
Mike grabbed his good friend, Brad Costanzo, and they recorded what can only be described as an Ai money-making master class while sipping on some seriously yummy margaritas. (No limes were harmed in the making of this podcast. 🤣)
During their conversation, Brad and Mike uncovered multiple ways YOU can start using Ai to:
Save hours of tedious work every single week (and get your time back)Boost your profits by 3X, 5X, even 10X almost immediatelyCreate entire marketing campaigns and sales funnels in minutesBuild a "digital clone" of yourself to automate customer supportRapidly prototype and validate new product ideas before spending a dime...and so much more. They broke down step-by-step strategies for injecting Ai into every core area of your business.
Imagine what an extra day or two per week could do for your revenue, personal life, or next big project. That's what embracing Ai can give you.
This isn't just theories, either. They dropped real-world examples of founders saving $75K+, making $960K in two weeks, and identifying million-dollar opportunities, all by leveraging Ai in smart ways.
Seriously, if you snooze on Ai any longer, you'll be leaving boat loads of money and opportunity on the table for your competitors to snatch up.
Don't be that person. Listen to this podcast now, before they do.
Grab a cocktail, hit play, and let Mike know what you think! He can’t wait to hear your biggest takeaways.
Key Takeaways
(00:00) Engaging the audience with Ai to offer diverse benefits like saving time, money, and unlocking creative potential.(10:17) Find where your business is stuck, boost productivity and quality.(12:39) Utilizing Ai to streamline marketing and business strategies.(18:11) Leverage upselling and cross-selling to increase sales. Jumpstart your creative process with ready-made content for marketing.(22:21) Make use of GPT to generate client examples.(36:03) Businesses are looking for a way to automate content creation and customer interaction, wanting a system that captures their brand voice and knowledge base.(40:17) Try out at DigitalCafe.Ai and see how we've used the data inside.(45:31) Dashboard, market analysis, pricing, and Ai for development to create products and monetize.(51:41) Ai can now help with tasks like coming up with blog ideas, doing research, writing, finding images, and publishing on WordPress.(59:29) Evaluate your tasks, look for more efficient methods, and don't shy away from seeking assistance when necessary.(01:02:04) Get set for a 90-day Ai transformation with guaranteed results.Additional Resources
Try out Mike's new tool www.DigitalCafe.AiGet started with us here: www.MikeKoenigs.com/StartIf you’re ready to grow your business in just 90 days, book a call with Mike's team: https://www.MikeKoenigs.com/Talk

Mike has an absolute barn burner of an episode for you today. This one is so stinkin’ valuable that he can guarantee it’ll light a fire under you.
He sat down with Darin Davis, who's one of the savviest real estate investors Mike knows. Darin has survived multiple boom and bust cycles while consistently banking profits – all while guiding investors to safety and passive income.
In this episode, Darin reveals a special real estate play that is perfectly positioned for today's market conditions. It's called "preferred equity" and it could be your golden ticket over the next 2-3 years:
✅ Passive income with quarterly payments✅ Superior security to common equity investments✅ Potential to acquire properties at steep discounts✅ Ideal for newbies and experienced investors alike
Darin explains it all in a way that only he can – complete with visceral metaphors, straight talk, and tons of wisdom from decades in the trenches.
Make sure you listen to the end because Darin put together some special resources to help you get educated on preferred equity. He delivered in a big way with guides, videos, webinars, and more.
Stop sitting on the sidelines wishing you had a piece of the real estate pie. This is your chance to get some skin in the game with way less risk than most plays out there.
Listen to the full episode—then hook yourself up with Darin's free resources while you're at it and get ready to have your mind blown!
Key Takeaways
(00:00) Market offers clear opportunities with preferred equity.(06:05) Investment structure provides secure financial returns.(09:46) Leasing started, offers opportunity in private equity.(13:45) Gain insight into assets, acquire at discount.(17:24) Investing in Texas offers security, assets, comfort.(20:42) Evaluate sponsor, vet track record, check references.(21:56) Newbies, invest, learn, ask, and understand commercial real estate.(27:55) Tax benefits, safety, principles and cycles.(28:40) Reflect on mistakes, learn, and seek wisdom.(33:24) Risk-taking personality, learned through hands-on experience.(38:29) VC investments can be risky; slow, steady approach.(40:48) Endorsement for Darren as a valuable mentor.(44:05) Be aware of shifting financial trends and risks.(46:52) Equity options, diversify, prepare for market changes.(50:42) Emotions and communication are crucial for investment success.(53:16) Real estate market will thrive by 2027.Additional Resources
Get all of Darin’s resources here: ClubCapital.co/Go including his Webinar, Private Equity 101, Executive Summary of Deals and Q+ATry out my new Ai tech platform: ​​DigitalCafe.aiIf you’re ready to grow your business in just 90 days, book a call with Mike's team: https://www.MikeKoenigs.com/Talk
 

Ever feel like you're pedaling as hard as you can in your business, but the competition keeps blowing past you? The solution - draft off someone who's cracked the code.
In today’s new episode, Mike goes for a wild ride with Aaron Marcum, a successful serial entrepreneur and recent student of positive psychology at UPenn. Aaron shares brilliant strategies he's used to "breakaway" from the pack through smart talent acquisition, premium pricing, systemization, and living with an "exit mindset."
His cycling metaphors for teamwork, leadership, and personal growth are so visceral, you'll feel the wind in your face. They discuss how Aaron once biked 200 miles in a single day across mountain ranges by "drafting" behind his wife to conserve energy for the final push.
But the real magic happens when Aaron walks through the five "breakaway secrets" he teaches ambitious entrepreneurs to achieve sustainable growth and personal freedom:
Getting your mindset rightKeeping and retaining a culture of top talentAccelerating with the right strategiesScaling through systems and smart hiringAchieving the "freedom" you started your business forAaron's had multiple successful exits, including selling his last business for a life-changing amount of money. Yet his former partners still respect him immensely because he left the company in capable hands and poised for even more growth.
That's the power of doing it right - building an exitable business you can walk away from (even for 7 weeks at a time!) while it continues thriving under leaders you developed.
You'll also hear about Aaron's new book "Entre Thrive" and his latest reinvention with the Breakaway Accelerator program for entrepreneurs wanting that same level of freedom and exit potential.
Whether you're just starting to build your dream or ready to sell, this episode is a master class in the psychology and systems needed for breakaway success.
Aaron's vivid analogies and willingness to get vulnerable about his personal journey make this a truly inspiring listen. You'll walk away with a fresh perspective on growth, freedom, and living "the good life.”
Hit play and get ready to draft off one of the best.
Key Takeaways
(00:00) Expert in team building, exit strategies, and growth.(04:40) Drafting and breakaways are crucial in racing.(07:47) Aaron discusses team and strategies.(10:41) Positive psychology emphasizes mindset for business success.(16:18) Prioritized passions, sought guidance, found fulfillment in cycling.(19:00) Learning from a renowned psychologist, promoting a thriving mindset.(19:58) Fascinated by science, successful entrepreneurs embrace change.(26:01) Proper preparation leads to successful business exits.(27:02) Reflect on past experience to achieve success.(32:57) Hiring Todd transformed business, industry experts now.(36:31) Scale with acceleration, hire smarter, sustainable growth.(38:11) Integrated home care pulse with scheduling software.(41:24) Entrepreneurs seek financial and personal freedom.(46:18) Achieving founder freedom through applied wisdom.(48:01) Reframe mindset, plan breakaways, lean into desiresAdditional Resources
Get Aaron's FREE goodies including his book, masterclass and Breakaway Accelerator System by visiting www.BreakawayAccelerator.comCheck out Mike's Ai Bot in action here: www.MikeKoenigs.com/AiBotIf you’re ready to grow your business in just 90 days, book a call with Mike's team: https://www.MikeKoenigs.com/Talk

Welcome to another EPIC new episode of Capability Amplifier with world-renowned trauma expert, Dr. Aimie Apigian that Mike thinks you are going to LOVE.
You'll discover the true underlying cause of many chronic health challenges like fatigue, pain, anxiety, autoimmunity and much more.
Dr. Aimie blew Mike's mind sharing the science of how past overwhelm and traumatic experiences literally reprogram our nervous system and change our physiology - leading to the symptoms and diagnoses that plague so many today.
She shared incredible stories of people completely reversing autoimmune diseases, ending lifelong chronic pain, restoring relationships, and totally transforming their health just by healing past trauma they've stored in their bodies and nervous systems.
The good news is she has developed a step-by-step process to unlock and rewrite this old trauma programming. Mike tried one of her somatic healing techniques on the show and it was really powerful!
She is brilliant, captivating and caring — the perfect guide for any trauma-healing journey.
So if you or anyone you know struggles with chronic health issues, pain, fatigue, anxiety, addiction or relationship problems, this episode will truly open your eyes to the incredible healing power that lies within.
Mike genuinely believes EVERYONE can benefit from learning this material — not only for physical healing, but for empowerment, joy and unleashing your full human potential.
Key Takeaways
(00:00) Scientifically decreasing depression and anxiety, increasing safety.(05:59) Successful individuals carry hidden trauma affecting energy.(11:41) Nervous system assesses danger, activates stress response.(19:45) Recognizing and managing body trauma and response.(24:46) Reframing trauma response leads to career change.(28:38) Slowly push the heavy boulder with energy.(34:29) Struggle with burnout, cancer led to trauma work.(42:04) Desire for response, support, understanding, love expressed.(47:13) Finding truth and healing through personal journeys.(48:10) Empathy and experience help guide others' journeys.(56:23) Creating a safe community through present moment sharing.(01:04:35) Adaptation to early life shapes trauma response.(01:05:58) Embrace anxiety and manage stress for growth.(01:12:51) Rapid state change key to improving health.Additional Resources
Get all of Dr Amie’s FREE goodies here: www.TraumaHealingAccelerated.com/FreeCheck out Mike's Ai Bot in action here: www.MikeKoenigs.com/AiBotIf you’re ready to grow your business in just 90 days, book a call with Mike's team: https://www.MikeKoenigs.com/Talk