300 episodes

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

EDGE of the Web - An SEO Podcast for Today's Digital Marketer Erin Sparks, Site Strategics

    • Tech News

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

    340 | Natural Language SEO with Dawn Anderson

    340 | Natural Language SEO with Dawn Anderson

    Wondering what you really need to know about BERT and natural language SEO? Our listeners get the perspective of an international SEO and digital strategy consultant speaker, trainer, and lecturer- Dawn Anderson, Managing Director at Bertey. Dawn Anderson dives deeper into what NLP, natural language processing, and how you can optimize your content for NLP.

    Topics:
    What natural language SEO entails
    Challenges in optimizing for NLP
    Steps for optimizing content for NLP

    • 1 hr 5 min
    News from 340 with Dawn Anderson

    News from 340 with Dawn Anderson

    The Next SEO Obsession: Dwell Time
    SEOs are now becoming obsessed with how much time users spend on a webpage for going back to the SERP.

    Legal Woes Continue for Facebook
    Four little-known tech companies are mounting an antitrust lawsuit against Facebook.

    No More Double-Dipping on Page 1 of Google SERPs
    As of today, Danny Sullivan confirms that webpages with a Featured Snippet will not get a repeat listing in the organic listings on page one.

    • 22 min
    339 | Are You A Showrunner? with Jay Acunzo

    339 | Are You A Showrunner? with Jay Acunzo

    The marketers who will win in today’s environment are those who understand it’s all about providing a great experience. It’s no longer about GRABBING attention, it’s about HOLDING attention. How do professional marketers who need clients market themselves? 

    This week’s featured guest, Jay Acunzo, Founder of Marketing Showrunners, has been helping marketers do exactly that through podcasts and video series.

    • 59 min
    News from 339 with Jay Acunzo

    News from 339 with Jay Acunzo

    Google Chrome to Phase Out Third-Party Cookies
    The digital media industry has two years to plan how it will identify audiences online when “cookie-pocalypse” descends.

    Fallout from Google’s January 2020 Core Update
    YMYL (your money, your life) sites with thin content were among the biggest losers, which means many solid YMYL saw big gains. 

    New Podcast Ad Tech from Spotify
    Spotify has begun rolling out the ability to embed interactive targeted ads into podcasts based on real-time data analy

    • 16 min
    News from 338 with Tim Jensen

    News from 338 with Tim Jensen

    Beta Integration with PromoteIQ Now Available in Microsoft Advertising
    Microsoft Advertising is making changes to support retailers, including an integration with PromoteIQ.

    What Shopping Ad Managers Should Know in 2020
    Four things: Smart Shopping Campaign automation, International Shopping Ads, feed-free product data, and Microsoft Bing Smart Shopping Ads.

    Tracking Offline Conversions with Microsoft Advertising
    You need to know how to import all kinds of outside data into Microsoft Advertising.

    • 14 min
    338 | PPC: “More Than Meets The ROI” with Tim Jensen

    338 | PPC: “More Than Meets The ROI” with Tim Jensen

    Ready to make your next brilliant digital marketing move in 2020? One thing to consider using is Google Tag Manager to track on-site engagement. Our featured guest on this week’s EDGE of the Web episode 338 is Tim Jenson, Campaign Manager at Clix Marketing, is here to share his wisdom! With over 8 years of experience in the digital marketing industry, Tim has worked with both B2B and B2C accounts in a wide variety of industries.

    • 48 min

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