10 episodes

Are you a freelancer, consultant, or other provider of professional services to clients? If so, smarter email marketing strategies will get you more clients, and more importantly, better clients. You know, the ones who value your expertise and effort and happily pay your fees. This audio course from Brian Clark will show you how ...

Get More Clients With Smarter Email Marketing Rainmaker.FM

    • Careers

Are you a freelancer, consultant, or other provider of professional services to clients? If so, smarter email marketing strategies will get you more clients, and more importantly, better clients. You know, the ones who value your expertise and effort and happily pay your fees. This audio course from Brian Clark will show you how ...

    Lesson 10: Tech Components of This Email Marketing Strategy

    Lesson 10: Tech Components of This Email Marketing Strategy

    As promised, here’s a quick explanation of the technical components needed to execute the strategy we discussed over the previous 9 lessons, how the Rainmaker Platform allows you to do it all (and more), and in the alternative, how to assemble a WordPress site with industry-leading hosting, themes, and plugins.

    • 5 min
    Lesson 9: Five Copywriting Tips for Email Marketing

    Lesson 9: Five Copywriting Tips for Email Marketing

    Following directly on the heels of our lesson on inducing action, we talk about the skill that helps you make it happen – copywriting. You’ll understand why every business person should study copywriting, even if most should outsource the actual work. Plus, how to write subject lines that get your emails opened, and the trust... Listen to episode

    • 17 min
    Lesson 8: How to Get People to Work With You

    Lesson 8: How to Get People to Work With You

    This lesson is about action. The action that you need to happen at every step along the prospect’s journey to becoming your client. And then there’s action content, that’s specifically designed get someone off the fence now rather than later.

    • 19 min
    Lesson 7: Why Creating a Personalized Marketing Experience Lands You More Clients

    Lesson 7: Why Creating a Personalized Marketing Experience Lands You More Clients

    This lesson covers adaptive content through marketing automation, which is a strategy designed to respond to information provided from the prospect by interest, actions, and other signals and responding to it in a way that resembles an in-person sales conversation.

    • 20 min
    Lesson 6: How to Become a Likable Expert

    Lesson 6: How to Become a Likable Expert

    Authority is powerful, but much more so when paired with another of the six primary elements of influence. We do business with people we like, so adding the element of affinity to your content not only positions you as the likable expert, it teaches them what they need to know to do business with you... Listen to episode

    • 15 min
    Lesson 5: How to Demonstrate Authority with a ‘Lead Magnet’ Worth Paying For

    Lesson 5: How to Demonstrate Authority with a ‘Lead Magnet’ Worth Paying For

    The best definition of content marketing is you give away information worth paying for in order to sell something related. Some people go with “lead magnets” (free stuff in exchange for your email address) that get plenty of sign-ups, but no clients (and that’s why we’re doing any of this, right?). This lesson explains the... Listen to episode

    • 16 min

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