Nudge

Phill Agnew
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY
Nudge

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

  1. 5 DAYS AGO

    The Psychology Behind a Perfect (SaaS) Website

    The world’s best websites follow psychology-backed rules. Today’s guest, Thomas McKinlay, has read over 500 scientific marketing papers to figure out how to create a perfect website. On this episode of Nudge, he shares all the secrets.  Thomas’s newsletter: https://www.sciencesays.com Subscribe to the Nudge newsletter: https://nudge.ck.page/profile Get the bonus episode: https://nudge.ck.page/2a6d523eea

    23 min

  2. 18 NOV

    Can I create a viral YouTube video?

    In today’s episode, I use a marketing psychology principle to try to go viral on YouTube. Did it work? Listen to find out.  Effortful YouTube video: https://youtu.be/L6ueaBYDop8?si=5kHrlW66Fdzk6yTb Effortless YouTube video: https://youtu.be/bhMCGaRsyUQ?si=LSXqZExxOZX7gIji Sign up for the Nudge Newsletter: https://nudge.ck.page/profile

    28 min

  3. 11 NOV

    I shrunk Britain’s #1 bread. Did anyone notice?

    I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies shrink the size of their products without changing the price, benefiting from a psychological bias that means we struggle to notice small changes. Today, chatting with Grace Forell from Which?, I figure out the psychology behind shrinkflation, why it works, and I test if anyone notices my shrunken loaf of bread.  Methods of Persuasion: https://www.kolenda.io/books Grace Forell’s podcast: https://tinyurl.com/38hu99bu

    23 min

  4. 4 NOV

    Can I persuade 20 strangers to listen to Nudge?

    Today, I try to persuade 20 total strangers to listen to Nudge. To help, I’ve asked Brain Ahearn for advice. Brian’s Tedx talk on pre-suasion has been viewed by over 1 million people. He teaches tactics that anyone can use. So, I put his advice to the test. I’ve found 40 strangers and asked them if they’d listen to Nudge, but for 20 I used Brian’s ‘pre-suasion’. Did it work? Tune in to find out.  Brian’s LinkedIn: https://www.linkedin.com/in/brianfahearn/ Brian’s website: https://influencepeople.biz/ Learn more about Voxpopme: https://www.voxpopme.com/

    31 min

  5. 28 OCT

    Lessons from the longest study on human happiness

    What makes us happy? This question generates wildly different answers. I asked four Nudge listeners and got four different answers. Being the behavioural science nerd I am, I’ve always wondered if there is a scientific answer to this question. Is there a study that reveals the secrets behind the good life? Yes, there is. It’s the longest study on human happiness ever conducted. Today, I spoke to Marc Schulz, the associate director of that study, and he shared the results. What causes a happy life? Find out on today’s episode of Nudge. Marc’s book The Good Life: https://tinyurl.com/3fzcwuhp Access the Bonus Episode: https://nudge.ck.page/8c8b5f6c05

    33 min

  6. 21 OCT

    Is the “godfather of influence” still relevant?

    Robert Cialdini is known to most as the godfather of influence. But is his 40-year-old book still relevant? Today, with Bas Wouters, best-selling author and CEO of the Cialdini Influence, we debate whether Cialdini’s 1984 findings still apply.  How I persuaded 8 influencers to promote Nudge: https://tinyurl.com/y8dvy9xk Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/ Cialdini’s latest edition of Influence: https://tinyurl.com/2sdz9524 BBC’s Bickman experiment: https://youtu.be/4jcleVvgchs?si=hxG2nodA_1vAZfDS Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile

    39 min

  7. 14 OCT

    Did Nintendo Brain Training make me smarter?

    I’ve spent hundreds of hours playing Nintendo Brain Training. I’ve always thought it’d make me smarter. Most people agree. I asked 25 Brits, and 24 said it “helps their memory.” And yet, my guest on Nudge, Prof Dan Simons, thinks we’re all wrong. So, does Nintendo brain training work? Well, in today’s episode of Nudge, I find out.  First, I analysed the dozens of ads Nintendo had put out. I share the psychological nudges they used to persuade us and how they made their game so popular. Then, I run my own experiment. For 5 days, I play Nintendo Brain Training. I record my progress and measure if my intelligence has improved after a week. And finally, I chat with Professor Dan Simons and hear why he thinks so many people like me were lured in by Brain Training’s claims.  Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Learn more about Voxpopme: https://www.voxpopme.com/

    38 min

  8. 7 OCT

    Everything I know about creativity is false

    This advice has changed the way I work.  Professor Adam Alter covers the science behind creativity, Bob Dylan’s songwriting tricks, Pfizer’s profitable pivot, Pixar’s crowd-based wisdom, and one study that changed my perspective on creativity.  Adam’s book: https://adamalterauthor.com/anatomy Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile Mike Temple’s Blowin’ cover: https://youtu.be/tFgohZ8xtnI?si=z0LYO9E2qX5PCEEw

    31 min
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Hosts & Guests

About

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

Information

  • Creator
    Phill Agnew
  • Years Active
    2019 - 2024
  • Episodes
    211
  • Rating
    Clean
  • Copyright
    © Phill Agnew
  • Show Website
    Nudge

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