299 episodes

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Marketing School - Digital Marketing and Online Marketing Tips eric@growtheverywhere.com (eric@growtheverywhere.com)

    • Marketing

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

    7 Killer Growth Strategies for Lead Generation Companies | Ep. #1274

    7 Killer Growth Strategies for Lead Generation Companies | Ep. #1274

    In episode #1274, we talk about seven killer growth strategies for your lead generation company! We look at quizzes, in-person interaction, useful tech tools, content creation and so much more! Tune in to hear how you can go from no leads to an industry leader!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Killer Growth Strategies for Lead Generation Companies. [00:58] Driving visitors through your pages quickly and easily with ClickFunnel. [02:10] Using interactive quizzes to generate leads. [03:01] In-person interaction; dinners conference and meeting strangers! [04:09] Multi-channel leverage and a broad range of options for new customers. [05:22] Interconnected tools for texting and contacting leads. [06:39] Following up with qualified leads and maximizing your time with Clearbit. [07:48] MOFU and BOFU; creating content that your customers actually need.  [08:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    ClickFunnels ScheduleOnce LeadQuizzes SoulCycles Drift Intercom ManyChat MobileMonkey Webflow Zapier Airtable Twilio Clearbit Crazy Egg HotJar Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 9 min
    7 Killer Growth Strategies for SaaS Companies | Ep. #1273

    7 Killer Growth Strategies for SaaS Companies | Ep. #1273

    In episode #1273, we talk about seven killer growth strategies for SaaS companies! After looking at some strategies for e-commerce in our last episode, we now turn our attention to SaaS, talking about registration flow, content marketing, partner pages and more! Tune in to hear how to grow your SaaS brand, today!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Killer Growth Strategies for SaaS Companies. [00:59] Automating the sales motions to get the conversation started. [02:25] Changing up the registration flow for purchases of a SaaS product. [03:28] Product-led growth and the freemium model. [04:26] Creating a huge amount of content marketing. [05:24] Allowing immediate booking of calls for increased numbers. [06:15] Creating partner pages for driving up enrollment. [07:51] Setting up product tours and forced onboarding.  [09:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    SalesForce Hull Outreach ClearBit Ubersuggest HubSpot Yammer David Sacks on The Wilderness Period OptinMonster Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below  
    Did you enjoy this episode? If so, please leave a short review.  
     
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 10 min
    7 Killer Growth Strategies for E-commerce Companies | Ep. #1272

    7 Killer Growth Strategies for E-commerce Companies | Ep. #1272

    In episode #1272, we unpack seven killer growth strategies for your e-commerce company! We look at customer data, automation, subscriptions and more, so make sure to not miss this episode. Tune in to get your e-commerce platform up and running, fast!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Killer Growth Strategies for E-Commerce Companies. [00:44] Adding in up-sells and down-sells to an e-commerce cart. [01:56] Using a customer data platform to improve the customer journey. [03:28] Looking for micro-influencers with appropriate audiences. [04:19] Automation based on specific customer personas through email and beyond. [05:20] Leveraging different channels; push-notifications, subscriptions and more. [06:00] Making an enticing subscription offer! [07:14] Using live chat services to answer all customer questions.  [08:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    Hull HubSpot Lytics Kardashians Drip ManyChat LiveChat Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 9 min
    7 Actionable SEO Tips for 2020 | Ep. #1271

    7 Actionable SEO Tips for 2020 | Ep. #1271

    In episode #1271, we talk about seven actionable SEO tips for the year ahead! From bottom of the funnel keywords to easy ways to speed up your site, there is loads here to up your ranking and increase your traffic. Listen in with us on this episode of Marketing School!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: 7 Actionable SEO Tips for 2020.  [00:43] Focusing beyond the top of the funnel keywords. [01:46] Leveraging FAQ schema in order to get more clicks and outrank other sites. [02:43] Speeding up your site for a better user experience. [03:21] Adding tools to your website for natural and easy link generation. [03:52] Optimizing your organic click-through rate. [04:14] Integrating media into content to increase loyalty and time on-site. [04:52] Satisfying searcher intent and avoiding high bounce rates.  [05:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    Nike FAQ Schema WordPress Structured Content  Google PageSpeed Insights BatchSpeed WP Rocket Short Pixel Google Search Console Ubersuggest CodeCanyon ClickFlow Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 6 min
    The Biggest Influencers in The World Do This (And What You Can Learn From Them) | Ep. #1270

    The Biggest Influencers in The World Do This (And What You Can Learn From Them) | Ep. #1270

    In episode #1270, we share the most important lessons you can learn from the biggest influences in the world. Collaborating with other people who are on the same level as you can be super helpful in cross-promoting your offering. Tune in to hear what Gary Vaynerchuk and other influencers do to keep people engaged and grow their brands!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: What You Can Learn From the Biggest Influencers in the World.  [00:36] The rise of the influencer on YouTube, Instagram, and TikTok.   [01:02] How influencers put together collaboration houses such as the Hype House.  [01:50] Leveraging other influencers to get bigger and bigger.  [02:11] Learn from Gary Vaynerchuk who networks and collaborates with other celebrities.  [02:26] Tag other people in stuff you post at conferences and networking events.  [02:38] Figure out how to monetize your brand by building it out. [03:10] Create videos and video content – it’s booming right now!  [03:54] Keep in mind that videos can reach millions of people.  [04:06] Relate to and bond with your audience by going live.  [04:22] Work through the struggle and remain consistent with what you do.  [05:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    TikTok Gary Vaynerchuk Kylie Cosmetics Charli on TikTok  Leonardo DiCaprio Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 6 min
    6 Proven Hacks to Increase Your Organic CTRs | Ep. #1269

    6 Proven Hacks to Increase Your Organic CTRs | Ep. #1269

    In episode #1269, we share six proven hacks to improve your organic CTRs. Adding the date in your title tag, using Google Search Console to see which of the keywords your page is ranking for, and using a title separator or characters are great ways to improve your CTRs. Tune in to hear how Answer the Public and Ubersuggest can help you!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Six Proven Hacks to Increase Your Organic CTRs.  [00:41] What we mean when we say “organic CTRs (click-through rates)”.  [01:06] Why you should aim to maximize your click-through rate. [01:16] Get more clicks by adding the date in your title tag.  [01:36] Use a tool like Answer the Public to get the permutations of what others search for.  [02:23] Use Google Search Console to see which keywords your page is ranking for. [04:16] Try out ClickFlow – they monitor everything on your behalf and report back.  [04:45] Consider the Google AdWords quality score when it comes to paid ads.  [05:57] Use a unique title separator or characters like arrows or emojis.  [06:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    Answer the Public  Ubersuggest  Google Search Console  ClickFlow Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 7 min

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