The Authority Hacker Podcast - Actionable Online Marketing Gael Breton & Mark Webster - Full Stack Online Marketers

As we come to the end of the March 2024 Core update, many things have changed in the Google landscape, and it’s time to start looking at where we landed.

To help navigate these changes, we wanted to bring a guest that’s out in the trenches every day - prominent and very opinionated character in the industry, Lily Ray 🔥

She hares a ton of interesting insights about SEO on social media, including a lot of original research.

In this episode, Lily and Gael get straight to it and cover many of the hottest topics in search right now, including:

👉 the visibility changes of pure content sites and how your business model may affect your visibility
👉 Reddit and Quora monopolizing search results and how long it may last
👉 HCU, and the divergence between Google’s guidelines and what we observe
👉 signals outside of the“traditional” that Google is giving a lot of importance to these days

We also take a look at specific examples - and they often break the rules - so don’t miss out on this one.
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Host: Gael Breton
Guest: Lily Ray

Full show notes:
https://www.authorityhacker.com/334-march-core-update-analysis-lily-ray/
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A special thanks to our sponsors for this episode, the all-in-one SEO tool set, Ahrefs:
https://www.authorityhacker.com/recommends/ahrefs/
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Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.authorityhacker.com/podcast/
Or visit our podcast page: https://www.authorityhacker.com/podcast/
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More about Lily Ray
Twitter: https://twitter.com/lilyraynyc
LinkedIn: https://www.linkedin.com/in/lily-ray-44755615/
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RTINGS.com is one of the most successful product review sites of all time. Despite 'only' having a DR 75 domain and competing against sites like PCMag, Tech Radar, New York Times, the Wire Cutter, and CNET (all DR 90+ sites), they have over 4 million monthly organic visits. 

So how exactly did they pull this off?

In this week’s episode, Mark sits down Pauline Duthiel, Head of Digital Marketing at RTINGS.com to take a look behind the scenes at what SEO looks like at one of the world's most loved review sites - and it was nothing like we expected.
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A special thanks to our sponsors for this episode, Digital PR and link building solution, BuzzStream:
https://www.buzzstream.com/link-building
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Full show notes:
https://www.authorityhacker.com/podcasts/the-secret-to-rtings-seo-success/

Google just released a fat core update and all the rules you know about SEO are about to change again. As Google has already started de-indexing what they deem to be low quality sites, content auditing has never been more important.

It's the process that might save you from an extinction event during the next update, or could resurrect your site if you've already been affected. Plus, it's the only process that's consistently shown results for websites affected by previous large updates like Panda, medic, spam and core updates.

So in this episode, we dive into what this latest core update means for SEO practices, and break down exactly what you need to do to curate content that will keep Google - and you - happy.
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A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
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Full show notes:
https://www.authorityhacker.com/podcasts/4-proven-steps-to-beat-google-updates/

Did you know that Google is about to introduce a new web vital metric? 😨

Neither did we.

But this news did prompt us to take another look at our site speed setup, and we wanted to bring in a pro to help us out.  So in this week's episode, Gael chats with Brian Jackson - the guy behind the enthusiast site speed plugin, Perfmatters.

He's seen hundreds of site setups, this week he critiques our setup and gives you tips on how to fix your setup as well.

If you've ever wondered:
👉 if the number of plugins you use is cutting your site speed
👉 what the best CDN setup is
👉 what caching plugins you should never use...

...or even if you should delay or defer your JavaScript, then you won't want to miss this one.

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A special thanks to our sponsors for this episode, the all-in-one SEO tool set, Ahrefs.
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Check out the latest video on our new ✨news channel ✨:
👉  https://youtu.be/77VhY990xY8?si=aVNLu_kvZcDjjhYg
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Full show notes:
https://www.authorityhacker.com/podcasts/site-speed-nerd-roasts-our-setup/

6 months after a series of devastating updates for many legitimate sites, and the best advice Google could come up with is "𝘜𝘴𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘤𝘢𝘳𝘥𝘴 𝘵𝘰 𝘱𝘳𝘰𝘮𝘰𝘵𝘦 𝘺𝘰𝘶𝘳 𝘰𝘯𝘭𝘪𝘯𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴" ?! 🙄 

Honestly, we're getting a little annoyed by Google's attitude towards all of this, and in today's episode, we tried to do what Google could not.

We give you real examples of real sites that are not only surviving, but thriving ✨ in the current version of Google, to help you plan what to do next for your business.

These sites have won despite Google's relentless updates and we've tried to identify:
👉 what they do
👉 why they may be winning
👉 and how you can emulate them.
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A special thanks to our sponsors for this episode, Digital PR and link building solution, BuzzStream:
https://www.buzzstream.com/link-building
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Full show notes:
https://www.authorityhacker.com/podcasts/7-sites-beating-googles-algorithm/

When a talented SEO like Cyrus Shepard becomes a Google Quality Rater, you know we'll get someone who has excellent insights on how Google evaluates your site and where you fail to impress them.
So in this week’s episode, Gael asks Cyrus all the questions that matter to figure out:
👉 How much does EEAT really matter for Google and quality raters?
👉 Does Google give an unfair advantage to larger sites?
👉 And what's coming next from Google based on their recent updates to the Quality Rater Guidelines?
 Full show notes:
https://www.authorityhacker.com/podcasts/329-make-google-love-your-site/