232 episodes

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

Work Less, Earn More Gillian Perkins

    • Business
    • 5.0 • 1 Rating

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!

    Ep 221: Meet the Small Creator Getting Interviews with All the Big Names (ft. Jay Clouse of Creator Science)

    Ep 221: Meet the Small Creator Getting Interviews with All the Big Names (ft. Jay Clouse of Creator Science)

    In today's episode, Jay Clouse shares his secrets for landing interviews with big internet stars, all while building his brand, Creator Science. He shares his secrets to writing effective cold emails, using social proof, and sending personalized messages. We talk about landing chats with big names like Pat Flynn, Amy Porterfield, and Seth Godin. Plus, we dive into branding and how Jay's products have evolved. Learn how branding and creating a standout product can boost your brand's recognition and growth. Whether you're a content creator or entrepreneur, Jay's tips will level up your interview skills and grow your brand.

    Listen to the full episode to hear:
    Jay Clouse reveals his insider tactics for landing interviews with major internet personalities.Learn the power of effective cold emailing, leveraging social proof, and crafting personalized messages.Discover how Jay has scored sit-downs with influential figures like Pat Flynn, Amy Porterfield, and Seth Godin.Gain insights into the importance of branding and creating standout products for brand recognition and business growth.Learn more about Jay:
    Website: https://creatorscience.comNewsletter: https://creatorscience.com/newsletterPodcast: https://podcast.creatorscience.com
    Work with Gillian Perkins:
    The $100K Method podcast series: https://gillianperkins.com/the-100k-methodGet your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    • 52 min
    Ep 220: Content Creation with KIDS at Home (with Lisa Bass of Farmhouse on Boone)

    Ep 220: Content Creation with KIDS at Home (with Lisa Bass of Farmhouse on Boone)

    In today's episode, I had the pleasure of sitting down with Lisa Bass, the creative mind behind 'Farmhouse on Boone,' a beloved and thriving source of inspiration and content. Lisa shared her secrets to success, detailing her methods for churning out a plethora of content while still finding balance with her family life. Throughout our conversation, we explored the importance of consistency, the journey of skill improvement over time, and the strategic use of platforms like YouTube and blogs to secure lasting revenue streams.
    Lisa graciously offered insights into her content production process, the integral role of her support team, and her tactics for maintaining a steady flow of content across various digital platforms. Packed with practical advice, our discussion is a goldmine for entrepreneurs looking to streamline their content creation process and boost their brand's visibility without sacrificing precious time, all while maintaining family life with kids.
    Listen to the full episode to hear:

    Strategies for maintaining balance between content creation and family lifeThe importance of consistency in content productionTips for improving skills over time to enhance content qualityStrategic utilization of platforms like YouTube and blogs for long-term revenueInsights into managing a support team and staying prolific across digital platformsLearn more about Lisa Bass:

    Website: https://www.farmhouseonboone.com/Podcast: https://www.farmhouseonboone.com/podcastYouTube: https://www.youtube.com/@FarmhouseonBoone
    Work with Gillian Perkins:

    The 100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodLearn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    • 36 min
    Ep 219: CREATORS ARE QUITTING - What's happening to the "creator economy"?

    Ep 219: CREATORS ARE QUITTING - What's happening to the "creator economy"?

    In today’s episode, we’re diving into the recent trend of notable YouTubers, including Matt Pat, Tom Scott, and Mattie Hapuya, announcing their departure from YouTube. In this episode, we explore the allure of being a YouTuber, a dream career for many young individuals, while also dissecting the reasons behind these significant decisions.
    I'll walk you through the six main factors driving this trend, from the demanding nature of YouTube work to the struggle of maintaining a healthy work-life balance. Despite challenges such as diminishing passion and profitability, I'll emphasize the enduring relevance of YouTube as a platform for content creation and brand building.
    Together, we'll uncover actionable strategies for finding success and fulfillment in the evolving landscape of YouTube content creation. Let’s get to it!
    Listen to the full episode to hear:
    Insight into why prominent YouTubers like Matt Pat, Tom Scott, and Mattie Hapuya are stepping away from the platform.Understanding the six main reasons behind their decisions, including the demanding nature of YouTube work and the struggle for work-life balance.Highlighting the enduring relevance of YouTube as a platform for content creation and brand building, despite challenges like waning passion and profitability.Practical strategies for thriving in the ever-evolving landscape of YouTube content creation, offering actionable advice for success and fulfillment.FREE Resources to Grow Your Online Business:
    3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months: https://creatorfasttrack.com/workshop-registration
    Work with Gillian Perkins:
    Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    • 23 min
    Ep 218: How I Made $10,211.00 in 8 days

    Ep 218: How I Made $10,211.00 in 8 days

    In this podcast episode, we cover the recent successful relaunch of my online course, Creator Fast Track, which brought in an additional $10,000 in revenue in eight days. I had the pleasure of being interviewed by Startup Success coach Gabe Cox, where I shared the strategies, thoughts, and lessons learned from this launch.
    We discussed the rationale behind choosing live launches over evergreen ones, citing reasons like higher conversion rates, the infectious excitement live launches generate, and the chance to introduce different segments of my audience to fresh content. I detailed the meticulous preparation phase of the launch, from strategic planning to crafting emails and coordinating events, and ensuring all tech requirements were in place.
    We also touched upon the significance of creating bonuses tailored to address potential obstacles and objections, along with the importance of testing various tactics to refine launch strategies. As the episode wrapped up, I emphasized the value of testing one aspect per launch to accurately measure its impact, and the invaluable lessons gleaned from each experience, regardless of whether the launch met its goals or not.
    Listen to the full episode to hear:
    Strategies for successful online course relaunches, including insights on generating additional revenue.Comparison between live launches and evergreen ones, highlighting reasons such as higher conversion rates and audience engagement.Detailed overview of launch preparation, covering strategic planning, email campaigns, event coordination, and tech setup.Importance of tailored bonuses, testing tactics, and learning from each launch experience for continuous improvement.FREE Resources to Grow Your Online Business:
    3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months: https://creatorfasttrack.com/workshop-registration
    Work with Gillian Perkins:
    Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    • 28 min
    Ep 217: If I were starting a company in 2024, this is what I'd do…

    Ep 217: If I were starting a company in 2024, this is what I'd do…

    In this episode, I dive into the potential of starting a new business in 2024 amidst a plethora of opportunities, emphasizing the importance of choosing the right one. I share insights on overcoming the scarcity mindset, navigating the evolving landscape of online businesses, and capitalizing on niche markets in today's sophisticated economy. Central to success is quality content creation, harnessing modern, affordable technology, and embracing continuous learning and validation in business ideation. 

    Throughout the episode, I stress the significance of strategic tool selection for business expansion, advocating for essential elements like email marketing, website development, and active social media engagement. There’s a lot… So let’s get to it!
    Listen to the full episode to hear:
    Insights on seizing entrepreneurial opportunities in 2024Strategies for overcoming the scarcity mindset and embracing freedom in businessTips for strategic tool selection and essential elements for business growth
    FREE Resources to Grow Your Online Business:
    Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 
    Work with Gillian Perkins:
    Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    • 30 min
    Ep 216: How to Raise Venture Capital as an Entrepreneur: Lessons Learned from $10,000,000 with Kimberly Lewis, Founder of CurlMix

    Ep 216: How to Raise Venture Capital as an Entrepreneur: Lessons Learned from $10,000,000 with Kimberly Lewis, Founder of CurlMix

    In today's episode, we're diving into the inspiring journey of Kimberly Lewis, the genius behind Curlmix, a wildly successful hair product company.
    Picture this: Over the span of 10 years, Lewis hustled her way to snagging over $10 million from investors to supercharge her business. From scoring a small $25K angel investment to nailing a whopping $4.5 million from crowdfunding, she's done it all!
    In our chat, she spills the beans on how to crack the investor funding code, sharing her top tips for crafting a killer pitch and building a business that's set to soar. But that's not all! Lewis also champions the power of perseverance, urging fellow entrepreneurs to hang in there through the highs and lows. Plus, she's all about crowdfunding, making it possible for regular folks like you and me to get in on the startup action.
    So, get ready for a ride packed with valuable lessons and insider secrets from Kimberly Lewis herself. It's time to level up your entrepreneurial game!
    Listen to the full episode to hear:
    Learn how Kimberly Lewis secured over $10 million in investments for Curlmix, from a modest $25K angel investment to a groundbreaking $4.5 million crowdfunding success.Discover valuable tips on crafting a winning pitch and building a business with potential for success, straight from Lewis herself.Understand the importance of persistence in the face of challenges and the transformative power of crowdfunding in democratizing investment opportunities.Gain insights into the journey of an entrepreneur who turned her dream into a thriving business, and find inspiration to take your own entrepreneurial endeavors to the next level.Learn more about Kimberly Lewis:
    Curlmix: https://curlmix.com/Invest in Curlmix: https://wefunder.com/curlmixWork with Gillian Perkins:
    My Funnel Breakdown: https://gillianperkins.com/100k-funnel-breakdown-trainingApply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

    • 45 min

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