36 min
142: Santiago Corrada • How Tampa Bay Provides an Alternative to Boycotts DMOU: Destination Marketing Organization University
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- Marketing
Destinations International has long held that boycotting States over legislation that runs counter to an Association’s values has the unintended consequence of hurting the very people we purport to support. And, Tampa Bay’s selection as this year’s Annual Conference site certainly raised some eyebrows in some quarters. DI has countered by saying this year’s event will serve as a Case Study in showing how destinations can support communities that would otherwise be negatively impacted by a boycott. On this episode of DMOU, Visit Tampa Bay’s Santiago Corrada joins us to share how his DMO has been connecting convention attendees with unconventional experiences, the kind attendees will be glad they didn’t boycott. Join us.
Destinations International has long held that boycotting States over legislation that runs counter to an Association’s values has the unintended consequence of hurting the very people we purport to support. And, Tampa Bay’s selection as this year’s Annual Conference site certainly raised some eyebrows in some quarters. DI has countered by saying this year’s event will serve as a Case Study in showing how destinations can support communities that would otherwise be negatively impacted by a boycott. On this episode of DMOU, Visit Tampa Bay’s Santiago Corrada joins us to share how his DMO has been connecting convention attendees with unconventional experiences, the kind attendees will be glad they didn’t boycott. Join us.
36 min