59 min
97. Sell Your Story Not Features: How To Use Storytelling To Attract Ready To Buy Clients The Lifestyle Edit Podcast
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- Entrepreneurship
Storytelling in sales isn’t anything new. Any great salesperson will tell you that it’s stories, rather than facts and features that have the most powerful impact on how people feel about a product or service and whether they have a desire to buy.
The hard part is often knowing exactly which stories we need to tell and how to share them in a way that positions to client or customer as the hero.
Califlour Foods founder Amy Lacey is a master of storytelling. In fact, much of the traction her business experienced in the beginning was down to her ability to share how her experience of being diagnosed with an autoimmune disease and looking for healthy gluten alternatives is the foundation of the brand’s origin stories. Today, both Amy’s and the stories of the brand’s loyal followers, have become the fuel for their growth.
A story Lacey posted about a woman who lost 169 pounds, thanks in large part to eating Cali’flour crust for seven months, went viral on the social media platform.
The $50 Lacey spent on a Facebook ad to promote that post was well worth it. Her story sold $124,000 worth of pizza. It quickly catapulted the company from generating $7k months in 2016 to closing January 2018 doing $20million in sales.
Join the Community
• For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo
• Follow Naomi on Instagram: @thelifestyleedit
Work with Naomi:
• Sign up for a complimentary coaching discovery call: http://bit.ly/2DjlR0X
• Learn more about the Thrive 12-Month Mastermind: http://bit.ly/2LdP1k2
TLE Resources:
• Download our free blueprint on how to simply & effectively raise your rates and double your income: http://bit.ly/2W7hehh
Learn more about Califlour Foods:
• Visit the website: http://bit.ly/2RIfzND
Thanks so much for tuning into the podcast. If you enjoyed this episode and think others will love it too, please share it using the share button on this page.
Subscribe To The Podcast
If you would like to get automatic updates of new podcast episodes, you can subscribe on iTunes or via the podcast app on your phone.
Leave Us A Review on iTunes
Rates and reviews are the way we’re able to get this content in front of as many creative female entrepreneurs as possible. If you’ve received value from any of our episodes, please leave a review on iTunes.
Storytelling in sales isn’t anything new. Any great salesperson will tell you that it’s stories, rather than facts and features that have the most powerful impact on how people feel about a product or service and whether they have a desire to buy.
The hard part is often knowing exactly which stories we need to tell and how to share them in a way that positions to client or customer as the hero.
Califlour Foods founder Amy Lacey is a master of storytelling. In fact, much of the traction her business experienced in the beginning was down to her ability to share how her experience of being diagnosed with an autoimmune disease and looking for healthy gluten alternatives is the foundation of the brand’s origin stories. Today, both Amy’s and the stories of the brand’s loyal followers, have become the fuel for their growth.
A story Lacey posted about a woman who lost 169 pounds, thanks in large part to eating Cali’flour crust for seven months, went viral on the social media platform.
The $50 Lacey spent on a Facebook ad to promote that post was well worth it. Her story sold $124,000 worth of pizza. It quickly catapulted the company from generating $7k months in 2016 to closing January 2018 doing $20million in sales.
Join the Community
• For more content, head to www.thelifestyleedit.com and click here to join thousands of female creatives in our newsletter community: http://bit.ly/2rVZVzo
• Follow Naomi on Instagram: @thelifestyleedit
Work with Naomi:
• Sign up for a complimentary coaching discovery call: http://bit.ly/2DjlR0X
• Learn more about the Thrive 12-Month Mastermind: http://bit.ly/2LdP1k2
TLE Resources:
• Download our free blueprint on how to simply & effectively raise your rates and double your income: http://bit.ly/2W7hehh
Learn more about Califlour Foods:
• Visit the website: http://bit.ly/2RIfzND
Thanks so much for tuning into the podcast. If you enjoyed this episode and think others will love it too, please share it using the share button on this page.
Subscribe To The Podcast
If you would like to get automatic updates of new podcast episodes, you can subscribe on iTunes or via the podcast app on your phone.
Leave Us A Review on iTunes
Rates and reviews are the way we’re able to get this content in front of as many creative female entrepreneurs as possible. If you’ve received value from any of our episodes, please leave a review on iTunes.
59 min