26 episodes

Each episode of the Ashton Cast is masterfully crafted with the needs of our unique audience segments in mind. Over the years our audiences of leaders in marketing, advertising, media and CX have grown to trust that Ashton Media will deliver best in class content, designed specifically to help them do their jobs better.We won’t be delivering long, waffling one on one interviews (yawn) – Ashton Cast is bite-sized 10 – 30 minutes of audio bliss which you can consume on your commute or during the 30 mins of cardio your GP recommends.This is your chance to be part of something unique, right from the outset as we grow our base of longtail content and audience of engaged subscribers.
See acast.com/privacy for privacy and opt-out information.

AshtonCast Ashton Media & Pod Paste

    • Marketing

Each episode of the Ashton Cast is masterfully crafted with the needs of our unique audience segments in mind. Over the years our audiences of leaders in marketing, advertising, media and CX have grown to trust that Ashton Media will deliver best in class content, designed specifically to help them do their jobs better.We won’t be delivering long, waffling one on one interviews (yawn) – Ashton Cast is bite-sized 10 – 30 minutes of audio bliss which you can consume on your commute or during the 30 mins of cardio your GP recommends.This is your chance to be part of something unique, right from the outset as we grow our base of longtail content and audience of engaged subscribers.
See acast.com/privacy for privacy and opt-out information.

    Video Fast Forward | Nicola Lewis | GroupM | Part 3

    Video Fast Forward | Nicola Lewis | GroupM | Part 3

    In part three of the Video Fast Forward series we chat with Nicola Lewis, Chief Investment Officer, GroupM. Nicola is a media executive with extensive experience across all channels, including a strong point of view on digital integration, and digital transformation. She currently leads the investment function at the biggest media investment group in Australia – GroupM.
    Brought to you by our friends at PubMatic.

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    • 44 min
    Video Fast Forward | Nick Young | Nine | Part 2

    Video Fast Forward | Nick Young | Nine | Part 2

    In part two of the Video Fast Forward series we chat with Nick Young, Director of Sales - Digital & Publishing at Nine. Nick has over 15 years’ experience in the media industry and shares his views on all things CTV.
    Brought to you by our friends at PubMatic.

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    • 28 min
    Video Fast Forward | Audio Story | Part 1

    Video Fast Forward | Audio Story | Part 1

    Connected TV is one of the most talked about topics in town, and we’re all in agreement….. a huge opportunity for the industry. It promises to be the best of both worlds – the premium TV experience with all the benefits of digital for consumers and advertisers. But are we there yet? Does the experience on streaming platforms feel like TV for consumers?
    In this series of AshtonCast, Video Fast Forward, proudly brought to you by our friends at PubMatic we will answer this question and more with interviews from Nicola Lewis, Chief Investment Officer at GroupM ANZ, Nick Young, Director of Sales - Digital & Publishing, 9 and Peter Barry, Regional Director, ANZ & Head of Audience, APAC at PubMatic.

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    • 21 min
    Re-Imagine Marketing | Rachel McDermott | Optus | Part 4

    Re-Imagine Marketing | Rachel McDermott | Optus | Part 4

    Customer experience is a discipline that has gained incredible momentum over the past few years, shaped by the advancements in technology and the evolving wants, needs and behaviours of our customers. In the final episode of this Reimagine Marketing series, brought to you by our friends at SAS, we speak with Rachel McDermott, Associate Director of CX at Optus, about their work in utilising advancements in AI and automation to better understand and meet the needs of customers, and what our customers will come to expect from us in the next few years.
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    • 21 min
    Re-Imagine Marketing | Justin Theng | SAS | Part 3

    Re-Imagine Marketing | Justin Theng | SAS | Part 3

    In this episode of our Reimagine Marketing series, brought to you by our friends at SAS, we explore how three key technologies – attribution, automation and artificial intelligence - are reshaping how we engage with our customers. We’re joined by Justin Theng, Consumer Intelligence Specialist at SAS for his thoughts on what role these technologies have to play in how we communicate with the customer of tomorrow.
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    • 27 min
    Re-Imagine Marketing | Sam Stark | Foxtel | Part 2

    Re-Imagine Marketing | Sam Stark | Foxtel | Part 2

    In the second episode of this Reimagine Marketing series, brought to you by our friends at SAS, we speak with Sam Stark, Head of Data and Analytics, Marketing and Sales at Foxtel. We look at how marketing is evolving in line with developments such as attribution and automation, and what this means for the ways in which we connect with our customers of tomorrow.
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    • 26 min

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