100 episodes

Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision.

Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Anna explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the digital products that have launched businesses and changed the world.

Listen weekly to understand how digital products are created, how design influences adoption and ultimately, why product means everything.

Better Produc‪t‬ Innovatemap

    • Marketing

Digital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision.

Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Anna explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the digital products that have launched businesses and changed the world.

Listen weekly to understand how digital products are created, how design influences adoption and ultimately, why product means everything.

    Better Product LAUNCH: ClusterTruck

    Better Product LAUNCH: ClusterTruck

    What’s worse than ordering food for delivery and it showing up cold and soggy? For ClusterTruck it’s a problem they set out to solve as America's first vertically integrated, delivery-only kitchen.  
    On this Better Product Launch, Brian Howenstein, VP of product at ClusterTruck, shares how they’ve revolutionized food delivery by removing the middleman of third-party delivery apps. 
    While ClusterTruck is a restaurant, it’s also a software company enabling its competitive advantage. Brian shares how they’ve handled product growth based on geographical location while highlighting what the future for their tech looks like. 
    Takeaways: 
    Setting boundaries to stay true to your core principles Competition is more than just other offerings in your category  The importance of keeping your brand voice intentional  Keep things as simple as possible for the user

    • 33 min
    The Minute: Dave Gerhardt on Building an Audience

    The Minute: Dave Gerhardt on Building an Audience

    What comes first the product or the audience? For Dave Gerhardt, formerly CMO of Drift, now CMO for Privy, the audience.
    In The Minute, Anna and Christian are joined by Mike Reynolds, CEO of Innovatemap to talk about how to build an audience before you launch a product. With his experience, Mike provides insight on how to approach building an audience first while creating momentum.

    • 9 min
    Series Wrap-Up: How to Use Data with Christian and Anna

    Series Wrap-Up: How to Use Data with Christian and Anna

    Data is often a complicated topic wrapped around confusing jargon and direction on how to analyze it effectively. Our series on how to use data provides a narrative on the subject, highlighting organizations thinking differently from the implications AI has to why your gut has to guide more than just the vision. 
     
    The wrap-up episode pulls out key takeaways from the guests featured in the series, including Kat Kennedy from Degreed, Marieke McCloskey from Humu, Dennis Mortenson with x.ai, and Kendra Clarke, sparks & honey. 

    Series Takeaways: 
    Understanding data is an evolutionary process  Bias begins with the source, not the model  Why time spent defining data before development pays off  What data-driven start-up founders need to consider  User research will save on the development, reducing wasted efforts  What it means to have a “North Star” guiding your product  Start with the question, not the data
    Resources Offered:

    And if you’re a startup founder, we want to invite you to join our office hours. Founders are matched in one-on-one sessions with an Innovatemap team member to answer your product questions. 
     
    Spots are limited to a first-come, first-served basis. You can secure your spot by going to https://form.typeform.com/to/D5ef8V7h

    • 7 min
    The Minute: Sara Mauskopf on Product-Market Fit

    The Minute: Sara Mauskopf on Product-Market Fit

    How do you know when you have a product-market fit? Sometimes the community tells you. Sara Mauskopf, founder of Winnie, a product and community for parents. 
     
    In The Minute, Anna and Christian reflect on the conversation and discuss the importance of focus to achieve product-market fit, the community’s role in Winnie’s growth, and how sometimes the biggest obstacle for any startup is simply patience.

    • 6 min
    The Power of Democratizing Data with Kendra Clarke, sparks & honey

    The Power of Democratizing Data with Kendra Clarke, sparks & honey

    Leaning into complexity when it comes to product is often the roadmap less traveled. Yet, for Kendra Clarke Senior Vice President Data Science & Product Development at sparks & honey, it's the road she’s on.

    From her lens, building a platform that supports complexity requires a different way of thinking for both the team behind it and the users it’s for. As the conversation unfolds, Christian and Anna get Kendra’s insights on the bias inherent in data. While the objective is a platform pulling in different viewpoints and perspectives, for this better product it’s about embracing the variables while enabling users to think differently.

    • 32 min
    The Minute: Twitter - Breaking Down Product Rebrand

    The Minute: Twitter - Breaking Down Product Rebrand

    Twitter recently announced their rebrand, but don't worry the bird lives on. What can we learn from this iconic product? 
    In The Minute, Christian invites Meghan Pfeiffer Senior Brand Designer and Product Marketer of Innovatemap to discuss the Twitter rebranding strategy. You’ll hear how to think about product rebrands and how to apply it.

    • 9 min

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