Tips for a Successful Marketing Launch for Your Business
If you’re a small business owner or start-up what are some of the best ways to market your product or business? You need to go in the trenches where your consumers are. You will need to do some research on what complementary goods they buy and if you can partner up with those companies. Your social media presence and branding are key as well. To talk more about the marketing tips for new business owners are Dr. Thomas Schaefer and Dr. Dani Babb.
The Development of Women in the Field of STEM
As a woman in this industry having a mentor is key. Young women looking into the sciences as a career path need guidance and a female role model they can self-identify with. In this podcast Dr. Francesca Catalano, Faculty Director for the Science, Space Studies and Environmental Science Programs at American Public University, talks about the importance of finding a mentor, why a terminal degree is relevant, career potential, and how women are trying to carve out their place in this industry.
Hospitality Career Options in the Military
The hospitality industry is booming right now with opportunities. Beyond the typical roles of someone in hospitality management what other options are there? If you’re in the military there are plenty of avenues to go with hospitality management. In this podcast we talk to to two hospitality experts, Sheri and Charles, about the skills and education needed to pursue some specific positions in the industry. For those interested in the culinary arts there’s special information on skills desired for those roles within the military as well.
Retail Career Options Beyond the Register
For those unfamiliar with the retail industry you may not know about the available career opportunities. The options go beyond working behind a register. Retail doesn’t have to be a stepping stone to another industry, instead it could lead to some great leadership positions in a fast growing field. To talk more about what type of jobs you can expect, or look forward to, is Barbara Ellis. With more than 25 years of experience in the retail industry Barbara has some key insights to share in the podcast above. Listen on to find out where you can carve your place beyond just the register.
How to Add Value as a Contractor
It’s important to keep abreast of what makes your role successful at any company. For those looking to add value in a contract or consulting role being in tune with what the client needs is a top priority. How attentive should you be in meetings? Should you go to company events to mingle with the rest of the staff? While it’s important to know your boundaries in this type of position, it’s also vital to get involved when the invitation is there. To talk more about the role of a consultant and making that role a success is Glynn Cosker. In this podcast he details his experience in a consulting role with content and how to involve yourself with the company culture.
The Differentiators Between an Entrepreneur and a Startup
Inventing an app in our mobile society nowadays can mean fame and fortune for a select few. The motivation behind some of these startups is purely to generate revenue, as are most businesses, but without proper time for growth and development. So what is the difference between a successful startup and an entrepreneur? To explain the variances between the type of effort involved with these two groups is Dr. Dani Babb. She talks about the process of bringing these social creation apps into the marketplace and what it really takes to be a successful entrepreneur.