Charting Tracks Charting Tracks
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- Music
A holistic guide for professional music makers. Hosted by Aamir Yaqub, Ben Hennessy-Garside and Chris O'Gorman.
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Charting Tracks: Episode 16: Making A Living in Music (Part 2)
We've reached the final Charting Tracks episode of Season 1! In this episode we round off our conversation about how to make a living from music. We explore the ever changing ways that artists are expanding into new revenue streams. We look at how music and brands can connect in an authentic way, the value of music and art and the tricky relationship between art and commerce.
Quotes from this Charting Tracks episode:
“There’s an inherent value in what you create… and there’s a commercial value in it too.” - C. O’Gorman
“You have a right to ask for whatever you think you’re worth.” - A. Yaqub
“Don’t be so quick to squash that emerging love.” - B. Hennessy-Garside
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks
https://www.facebook.com/chartingtracks
Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks
What Next?
Some further listening and research if you fancy it…
Music:
Adele - Turning Tables
Tori Amos - 1000 Oceans
Book:
The Long Tail - Chris Anderson -
Charting Tracks: Episode 15: Making A Living in Music (Part 1)
In this episode of Charting Tracks, the penultimate episode in Season 1, we cover the all important topic of how to make a living in music. We explore the different revenue streams from the perspective or an artist, producer and songwriter including royalties, merchandise, live shows and brand endorsements. We also explore the various other disciplines within the music industry and the core functions of the record label marketing machine including marketing, social media, radio promotions, TV promotions, club promo, live agents and more.
Quotes from this Charting Tracks episode:
“The music is the most important part but to think of it as the thing that’s going to be the main revenue driver is kind of an outdated way of thinking.” - C. O’Gorman
“I’m not going to name any names but… A BIG Artist… One of the most respected, well-known names in the UK. That Artist makes more money from their brand partnership with a sports brand, than they do from their music.” - A. Yaqub
“You might find that to begin with you’ve got to do a bit of almost everything.” - B. Hennessy-Garside
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks
https://www.facebook.com/chartingtracks
Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks
What Next?
Some further listening and research, if you fancy it…
Music:
Nile Horan - Too Much to Ask
Sam Smith - Stay With Me
Ed Sheeran - The Parting Glass
Lady Ga Ga - Paparazzi
Cardi B - I Like It
Websites:
Intellectual Property (IP) protections in the UK: https://www.gov.uk/intellectual-property-an-overview
PPL: ppluk.com
PRS: prsformusic.com
Submit Hub: submithub.com -
Charting Tracks: Episode 14 - Building A Fanbase (Part 2)
In this episode of Charting Tracks we continue our conversation on 'Building A Fanbase'. In part 1 we looked at how to identify your potential fans and how to construct a fan profile. In part 2 we look at how to find your potential fans, the differing behaviours of each core fan segment and how to adapt your marekting efforts to reach them.
Quotes from this Charting Tracks episode:
“Kick the tires.” - C. O’Gorman
“A recommendation, especially if it comes from somebody that they truly trust and respect… that’s always gonna get the first thing.” - A. Yaqub
“People like that sense of discovery.” - B. Hennessy-Garside
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks
https://www.facebook.com/chartingtracks
Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks
What Next?
Some further listening, and researching if you fancy it…
Music:
Five Seconds of Summer: Amnesia
Websites:
Music Week: musicweek.com -
Charting Tracks: Episode 13 - Building A Fanbase (Part 1)
In this episode of Charting Tracks we're looking into how an artist goes about building a fanbase. From identifying who your core audience is likely to be, breaking down the broader makeup of the music consuming public and the difference between the "Fanatic", "Enthusiast", "Casual" and "Indifferent" music audience segments. We also talk through examples of how artists can construct a profile of their typical fan and the different ways to reach them.
Quotes from this Charting Tracks episode:
“What does your audience actually look like? Who would your audience be?” - C. O’Gorman
“The people who are properly serious… They already kind ‘a know, what they’re doing.” - A. Yaqub
“You can’t be all things to all people.” - B. Hennessy-Garside
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks
https://www.facebook.com/chartingtracks
Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks
Music:
Barbara Streisand - The They We Were
Celine Dione - It’s All Coming Back to Me Now
Susanne Boyle - Always On My Mind
Jacob Collier - Sleeping On My Dreams -
Charting Tracks: Episode 12 - Performance (Part 3)
In this episode of Charting Tracks, we continue our discussion of performance and delve into the psychology of performing. We also take a deeper look at the art of stagecraft, visual presentation, branding and the evolving world of digital performance spaces.
Quotes from this episode:
“Make it easy for people to find you. ” - C. O’Gorman
“Something as simple as tying a scarf around your mic stand. That can separate you from other people” - A. Yaqub
“Our psychology matters.” - B. Hennessy-Garside Socials:
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks
https://www.facebook.com/chartingtracks
Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks
What Next?
Some further listening, if you fancy it…
Music: Queen (lead singer was Freddie Mercury) - I Want It All
The Rolling Stones (lead singer was Mick Jagger) - Paint It Black
Lady Ga Ga - Poker Face
B.B. King - Bad Case of Love -
Charting Tracks: Episode 11 - Performance (Part 2)
In this episode of Charting Tracks we continue our discussion on the art of performance. We explore the subtle (and not so subtle) differences between studio and stage performing, the nuances of audio and visual performing and what make up the key components of a performance.
We also discuss the importance of practice and rehearsal as well as techniques and tips, warming up and cooling down and how to inject your performances with authentic emotion.
Quotes from this Charting Tracks episode:
“There have been times… where the artist just hasn’t been rehearsed… and so, basically a day where we should have been able to film at least five different tracks we’ve ended up just doing two, or just doing one.” - C. O’Gorman.
“My favourite vocal performances have always been the ones that I believe.” - A. Yaqub.
“It’s really important to distinguish between… ‘practicing’ and ‘warming-up in preparation’ to perform” - B. Hennessy-Garside.
Socials:
https://twitter.com/ChartingTracks
https://www.instagram.com/chartingtracks
https://www.facebook.com/chartingtracks
Click here to listen or watch wherever you get your podcasts: http://hyperurl.co/chartingtracks
What Next?
Some further listening if you fancy it…
Music:
Michael Jackson - They Don’t Really Care About Us
Michael Jackson - She’s Out of My Life
Michael Jackson - The Lady in My Life
Stevie Wonder - Living for the City
Whitney Houston - How Will I Know (Produced by Michael “Narada” Walden)
Patti Labelle - New Attitude
Dolly Parton - Smokey Mountain Memories
Oasis - Go Let It Out