E77: Why is live commerce in Southeast Asia so patchy‪?‬ The Impulso Podcast

In the latest episode of the Impulso podcast, we are joined by special guest Shawn Teow (who makes his podcast debut), diving deep into live commerce in Southeast Asia.
 
Shawn, the co-founder and former COO of Upmesh, now leads his new venture, Hitwave, which aims to connect live sellers in SEA with cross-border brands. With over five years of experience in live commerce in Southeast Asia, he has a wealth of insights to share. 
 
Tune in as Shawn discusses the current state of live commerce in Southeast Asia, describing it as "patchy" due to different stages of development and category focuses; explores the competitive landscape between major platforms like TikTok, Shopee, and Facebook; as well as the critical factors needed for live commerce to thrive in the region - audience growth, content quality, and the role of mid-scale domestic brands.
 
Is Southeast Asia at the tipping point of live commerce? Check out our latest episode for more insights and our predictions on the future of live commerce in Southeast Asia
 
Featured materials: 
Is MCN a good business model?, The Impulso Podcast
Why you should join MW Live Commerce immersion to Hangzhou, TheLowDown