21 min
Ep #11: How HealthKart built a campaign that has received over 9mn views on YouTube �� Spilling the Magic Beans | A growth marketing podcast
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- Marketing
Campaigns don’t often go viral.
And if there’s anything we’ve learned from our previous conversations with marketing leaders on this podcast, it’s very difficult to really know whether a campaign will perform well or not.
Often, it’s a matter of constantly testing your messaging to see what works best, and doubling down on the messaging that works.
But when you’re creating a large video campaign for your brand, it’s not that easy. You really can’t test on the go.
Especially with big budget productions, you usually only get the opportunity to release it to the world and hope it works out.
But, there is a process to increase the odds of success for your video campaign. A process to create resonance with your audiences.
Interested in learning how? Stick with us to find out
To discover how to produce a successful video campaign, we spoke to Kaustuv Paliwal, who’s an AVP at Healthkart.
And just for context, this whole conversation is built around one of their very successful video campaigns, which received over 9mn views on YouTube, named #TumNahiSamjhoge
Which is a campaign for one of their Protein Powder Products, Muscleblaze. And we started by speaking about why they even needed a video in the first place.
________
To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website 🚀 About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
Follow Kaustuv on LinkedIn
Watch the #TumNahiSamjhoge Video on YouTube
Check out HealthKart's Website
Campaigns don’t often go viral.
And if there’s anything we’ve learned from our previous conversations with marketing leaders on this podcast, it’s very difficult to really know whether a campaign will perform well or not.
Often, it’s a matter of constantly testing your messaging to see what works best, and doubling down on the messaging that works.
But when you’re creating a large video campaign for your brand, it’s not that easy. You really can’t test on the go.
Especially with big budget productions, you usually only get the opportunity to release it to the world and hope it works out.
But, there is a process to increase the odds of success for your video campaign. A process to create resonance with your audiences.
Interested in learning how? Stick with us to find out
To discover how to produce a successful video campaign, we spoke to Kaustuv Paliwal, who’s an AVP at Healthkart.
And just for context, this whole conversation is built around one of their very successful video campaigns, which received over 9mn views on YouTube, named #TumNahiSamjhoge
Which is a campaign for one of their Protein Powder Products, Muscleblaze. And we started by speaking about why they even needed a video in the first place.
________
To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website 🚀 About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
Follow Kaustuv on LinkedIn
Watch the #TumNahiSamjhoge Video on YouTube
Check out HealthKart's Website
21 min