Ep #12: How to perfect the art of a Brand Refresh

Your brand is the narrative through which audiences think of you.

Everything from the name of the company, to the type of content you put out on social media, to the fonts used on your website, help paint a picture in the minds of customers about who your company is and what you stand for.

So as you can imagine, perfectic this narrative for your brand, is super important.

Because if customers don’t resonate, they won’t buy from you. It’s as simple as that.

But how do you create this narrative? What questions do you have to ask of yourselves and your teams? And how do you let audiences know what you stand for?

Well, that's this episode is for. In today’s episode, we have an amazing case study in brand conceptualization and execution for you.

It’s the story of PlayShifu’s brand refresh. How the educational games company went from being called Shifu to PlayShifu.

And to break this down, we spoke to Apoorva Uniyal, who’s a senior brand marketing manager at PlayShifu.

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To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website 🚀 About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.

Follow Apoorva on LinkedIn

Check out PlayShifu's website Website