Designers are crucial to marketing teams.
Every single banner, ad creative and graphic that a brand produces, goes through them.
But designers spend far too much time on redundant work instead of focusing on being creative.
Abhishek Kumar, who is the head of brand and content at openhouse, thinks marketing teams all over the world are under utilizing their extremely talented designers.
And the fundamental mistake lies in their defined scope of work. Designers need to do more than create beautiful graphics, they need to be storytellers.
In this episode, we will break down with Abhishek, how redefining the role of the designer has led openhouse to be able to scale several successful campaigns at once.
Just to give you some context of what openhouse does, openhouse is an education company that builds classes and activities for young students both online and in-person. So one of their major marketing goals, is to get parents to enroll their kids in their classes.
Hope you enjoy the episode!
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About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
Abhishek Kumar LinkedIn Profile