37 episodes

Stephen and Sarah Waddington on the business and opportunity for marketing, public relations and social media.

#FuturePRoof podcast Stephen and Sarah Waddington

    • Business

Stephen and Sarah Waddington on the business and opportunity for marketing, public relations and social media.

    #FuturePRoof podcast: Socially Mobile update

    #FuturePRoof podcast: Socially Mobile update

    #FuturePRoof podcast: Socially Mobile update

    With Stephen and Sarah Waddington
    Socially Mobile is a not for profit public relations school that aims to help practitioners achieve their earning potential. It is applying an executive education model to help address socio-economic diversity within the industry.
    The project expects to launch its first cohort of students in October. The learning design is complete and content production underway. We're looking for support sharing the story of Socially Mobile with industry networks, candidate recruitment, and assessment and marketing.
    We're grateful to the growing Socially Mobile community but especially donors, sponsors and teachers. Our sponsors include Astute.Work, CoverageBook, Curzon PR, Don't Cry Wolf, Porter Novelli, Story Comms and Wadds Inc.
    For further information please visit sociallymobile.org.uk
    www.futureproofingcomms.co.uk/

    • 17 min
    #FuturePRoof podcast: Socially Mobile launch

    #FuturePRoof podcast: Socially Mobile launch

    #FuturePRoof podcast: Socially Mobile launch
    With Stephen and Sarah Waddington
    In this latest edition of the #FuturePRoof podcast we discuss:
    Big news as Sarah is awarded a CBE for services to public relations and the voluntary sectors in the Queen’s Birthday Honours. The launch of Socially Mobile – we’d love your support and will shortly be recruiting assessors – please watch this space and get involved. Research from the National Centre for Universities and Business and the University of Cambridge shows the pandemic has caused a hiatus in R&D and innovation. The findings are a matter for concern considering the necessary role of innovation and R&D as the UK moves to strengthen its position as a global science superpower, as set out in the 2021 Queen’s Speech. The lockdown boom for agency startups following publication of the latest Wadds Inc. report. The federal government in Nigeria has banned Twitter. It has serious implications for democracy and public discourse. The Brandwatch Customer Loyalty Report published in conjunction with GWI is worth a look for retailers wanting to know which issues they should be focusing on in 2021. Ethics – the good, bad and the ugly of recent corporate behaviour. www.futureproofingcomms.co.uk/

    • 20 min
    #FuturePRoof: Rethink and reconnect

    #FuturePRoof: Rethink and reconnect

    #FuturePRoof: Rethink and reconnect
    With Stephen and Sarah Waddington
    The Conservatives had a good local election last week however Labour seems more disconnected than ever. Meanwhile the SNP has extended its lead in Scotland and is demanding a second vote on independence.
    Actor, director and writer Noel Clarke was awarded the prize for outstanding British contribution to cinema by the British Academy of Film and Television Arts (BAFTA). Two weeks earlier BAFTA was informed about the existence of several allegations of verbal abuse, bullying and sexual harassment.
    Income for the top 150 agencies was down 4.3% to £1.36 billion in 2020 compared to £1.42 billion in 2019, according to PRWeek. However more than 50 agencies launched during the COVID-19 pandemic between January 2020 to March 2021.
    The PRCA UK National Conference: Communications and influence in the post-pandemic erais planned as an in-person event on 8 July. The CIPR (19 May) and PRFest (14-18 June) have also announced conferences on sustainability. Both are virtual.
    ESG is both a label and an organising principle that represents everything about people and the planet. A new report by Stephen and Dr Jon White, published by Vuelio, explores the role of PR in supporting planning, horizon scanning, metrics and reporting.
    David Gallagher and John O’Brien’s book Truth Be Told is Stephen’s recommendation of the month. Sarah’s shout out is for Rich Leigh and the team at RadioActive who have organised meetups in London and Manchester on 1 and 22 July respectively.
    www.futureproofingcomms.co.uk/

    • 19 min
    #FuturePRoof podcast: lockdown eases in England

    #FuturePRoof podcast: lockdown eases in England

    #FuturePRoof podcast: lockdown eases in England
    With Stephen and Sarah Waddington
    Report backlash: A commission on Race and Ethnic Disparities report claims that the UK "no longer" has a system rigged against people from ethnic minorities. Denial doesn’t help anyone
    Hybrid workplace: Employers reporting increased productivity benefits from homeworking compared to last summer according to the CIPD. We’ve found our home working rhythm
    Shocking social: Amazon has gone on the offensive last week replying directly to critical tweets. 'Fake' Twitter users have rushed to Amazon's defense over unions and working conditions

    Audio copycat: Clubhouse launched as a social audio platform in April 2020. Then Facebook and Twitter created live audio meeting rooms. Now startup Ping Pong allows audio and video messages to be shared in messaging channels
    Silencing social: Facebook has followed Twitter in allowing users to limit who can respond to posts. The goal is the make social media a safe space but could limit public discourse
    Volkswagen fools: April Fools was cancelled this year apart from Volkswagen which rebranded as Voltswagen. The results were predictable
    Round-up: Elizabeth Bananuka has launched the #TheXec leadership scheme for Black, Asian, Mixed Race & Ethnic Minority PR & comms. New books published from John O'Brien and David Gallagher on purpose, and Jenni Field on internal communications
    www.futureproofingcomms.co.uk/

    • 21 min
    #FuturePRoof podcast: Can I go back to the office yet?

    #FuturePRoof podcast: Can I go back to the office yet?

    #FuturePRoof podcast: can I go back to the office yet?
    With Stephen and Sarah Waddington
    When is a PR disaster not a PR disaster? – Ryanair on UK government support for airlines, Allen vs Farrow, and Gordon Beattie’s resignation
    Royal protocol – statements from both Buckingham Palace and Meghan Markle are an extraordinary breach of traditional protocol
    Future of the office - we should listen to the voice of the future workforce as we make plans for the future
    Blowing smoke - British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions
    Budget highlights – corporation tax ladder rising from 19% to 25% in 2023, levelling up agenda, furlough extended, and VAT freeze for the hospitality and tourism
    Leader Like Me Conference - learn from these industry experts who will share stories, strategies and their own learnings on 23 March
    WaddsCon – up next on 26 March: search listening, the PR post COVID-19, qualitative research using bots, and PR’s opportunity to win back SEO budgets
    www.futureproofingcomms.co.uk/

    • 21 min
    #FuturePRoof podcast: We are all Jackie Weaver

    #FuturePRoof podcast: We are all Jackie Weaver

    #FuturePRoof podcast: We are all Jackie Weaver
    With Stephen and Sarah Waddington
    Democracy is alive and well – Clerk Jackie Weaver bring orders to a chaotic and bad tempered Handforth Parish Council
    Share of search - The IPA is promoting share of search as a metric for advertising effectiveness. There’s limited evidence of its validity outside large FMCG markets
    Charity Commission - Charities that support contentious causes should expect scrutiny if they campaign on those issues according to the outgoing chair of the Charity Commission Tina Stowell
    PR industry bounce back - Recruitment is a leading indicator of an economic recovery. In PR and digital marketing it has returned to pre-COVID-19 levels but several sectors remain challenged
    Exit from lockdown – While we await the publication of the Government’s plan to exit lockdown, organisations are planning a move to a hybrid working environment. It’s unlikely we see the end of the office
    Free market economies are damaging the natural environment by failing to place a value on natural assets according to The Economics of Biodiversity: The Dasgupta Review
    Talking to Strangers – Malcolm Gladwell’s latest book explores the biases that we bring to meeting new people
    Lockdown Unconference – You’re invited to join a new Unconference learning and development event on 26 February
     
    www.futureproofingcomms.co.uk/

    • 16 min

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