31 episodes

Sarah Hall and Stephen Waddington on the business and opportunity for marketing, public relations and social media.

#FuturePRoof podcast Stephen Waddington and Sarah Hall

    • Marketing

Sarah Hall and Stephen Waddington on the business and opportunity for marketing, public relations and social media.

    #FuturePRoof podcast: An end of year thank you letter

    #FuturePRoof podcast: An end of year thank you letter

    #FuturePRoof podcast: An end of year thank you letter
    With Stephen and Sarah Waddington

    * Communicators
    * Media
    * Writing we’ve admired
    * Communities of change
    * Membership organisations
    * Ones to watch
    * Best books
    * Reasons to be optimistic

    www.futureproofingcomms.co.uk/

    • 21 min
    #FuturePRoof podcast: a week is a long time in PR

    #FuturePRoof podcast: a week is a long time in PR

    As the US election count continues the US media has found its voice and is calling out the President’s lies.
    Sarah is proofing the fifth edition of #FuturePRoof.
    Stephen has been investigating search listening.
    Organisations face scrutiny over their purpose as COVID-19 continues.
    The ICCO and PRII Conferences spotlighted opportunity for public relations in helping organisations emerge from the crisis and manage BREXIT
    The Pros Winter Series on 2 December is a date for your diary.

    • 21 min
    #FuturePRoof podcast: Asif Choudry is our #CommsHero

    #FuturePRoof podcast: Asif Choudry is our #CommsHero

    The latest #FuturePRoof practitioner survey finds one in five PR teams hit by COVID-19 infections.
    Sarah handed over #FuturePRoof to the BAME community for her latest book.
    It's CIPR election time. We’re both backing Pete Holt for President in 2022.
    Stephen plotted COVID-19 against a well-known crisis planning model and spoke to crisis communication experts.
    Asif Choudry and the team at Resource pulled off a fantastic #CommsHero event 

    • 16 min
    #FuturePRoof podcast: new books in the works

    #FuturePRoof podcast: new books in the works

    In the latest edition of the #FuturePRoof podcast we discuss:
    • Agencies and communication teams continue to navigate a challenging environment, but their work has never been more valued
    • The UK’s reputation internationally is under scrutiny because of Brexit negotiations
    • Demos finds society more divided than ever before.
    • Sarah has two new #FuturePRoof books in the works: a special BAME edition and an exploration of how NHS communicators responded to COVID-19

    • 17 min
    #FuturePRoof podcast: tackling the PR industry’s lack of diversity and organisational racism

    #FuturePRoof podcast: tackling the PR industry’s lack of diversity and organisational racism

    We discuss:
    Cultural grief following the tragic and unlawful death of George Floyd in the US and how organisations should respond, with reference to Katrina Marshall’s thoughtful article for #FuturePRoof, published on #BlackoutTuesday 
    Why the white community needs to educate itself about the #BlackLivesMatter movement and practical steps we can all take, with thanks to guidance from BME PR Pros founder Elizabeth Bananuka
    Some news about the launch of Stephen’s new professional advisory firm.

    • 21 min
    #FuturePRoof podcast: Business interventions for COVID19

    #FuturePRoof podcast: Business interventions for COVID19

    #FuturePRoof podcast: Business interventions for COVID19

    The #FuturePRoof COVID-19 survey finds industry bosses continuing to come to terms with rapid change and uncertainty.
    The CIPR and PRCA have been lobbying central Government.
    The last two weeks have seen massive technology onboarding across society. This hyper connectivity is creating its own issues.
    The UK lockdown has led to a series of thoughtful, reflective articles.

    • 19 min

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