36 min
How to Calculate Your Rates as an Influencer | S1 E12 Full-Time Influencer Podcast
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- Marketing
Struggling to calculate your rates as an influencer? There’s so much gatekeeping and secrecy in this industry, and there’s not much information out there for new creators looking for insights on how to price their work. Too often I see creators being taken advantage of, so today we’re covering everything that you should consider when pricing yourself!
Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!
CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-12
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Timestamps:
(1:52) - Encouragement to price yourself properly and charge what you're worth.
(5:11) - The standard rate on Instagram is 1% of your following.
(10:51) - Using the 1% method to calculate rates has drawbacks.
(17:17) - Understanding reach and CPM is important.
(21:49) - Trust built with audience is what makes influencer marketing so powerful.
(27:35) - A reasonable range for influencer rates is $20 to $50.
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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube
Struggling to calculate your rates as an influencer? There’s so much gatekeeping and secrecy in this industry, and there’s not much information out there for new creators looking for insights on how to price their work. Too often I see creators being taken advantage of, so today we’re covering everything that you should consider when pricing yourself!
Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!
CHECK OUT THE SHOW NOTES FOR THIS EPISODE: https://www.fulltimeinfluencer.co/blog/episode-12
-----------
Timestamps:
(1:52) - Encouragement to price yourself properly and charge what you're worth.
(5:11) - The standard rate on Instagram is 1% of your following.
(10:51) - Using the 1% method to calculate rates has drawbacks.
(17:17) - Understanding reach and CPM is important.
(21:49) - Trust built with audience is what makes influencer marketing so powerful.
(27:35) - A reasonable range for influencer rates is $20 to $50.
-----------
Don't forget to follow the Full-Time Influencer on: Instagram | YouTube
36 min