299 episodes

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

Marketing School - Digital Marketing and Online Marketing Tips eric@growtheverywhere.com (eric@growtheverywhere.com)

    • Marketing

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.

    Spotify Acquired 'The Ringer' Podcast ($15M In Revenues) - Here's What It Means | Ep. #1306

    Spotify Acquired 'The Ringer' Podcast ($15M In Revenues) - Here's What It Means | Ep. #1306

    In episode #1306, we discuss Spotify’s acquisition of The Ringer. The podcasting industry is growing exponentially and Spotify wanted to make an aggressive move toward growing its market share. Tune in to hear why this was a super smart decision on their part!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How Spotify Acquired The Ringer.   [00:42] The solid financial results for Spotify in Q4 of 2019. [00:56] How Spotify recognized exponential growth in podcast hours streamed. [01:24] Realizing that they needed to acquire a big podcast to double down on opportunities.    [01:53] The impressive retention rates of the Marketing School podcast. [02:09] Why Spotify’s decision makes a lot of sense.  [02:39] Keep in mind that all good channels eventually become crowded.   [03:09] Spotify’s market share around podcasting and how they’re more aggressive than Apple.  [03:48] The number of downloads The Ringer podcast is getting.  [04:07] Start comparing your Apple Podcast and Spotify analytics for your podcast.  [04:50] How our podcasts and Eric’s own podcast are performing.   [05:56] The proposed price for The Ringer stated by Bill Simmons: $100 million.  [06:25] That’s it for today! [06:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    Spotify  The Ringer Apple Leveling Up Podcast Bill Simmons on Twitter Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 7 min
    7 Secrets to Selling a High-Ticket Course with Paid Advertising | Ep. #1305

    7 Secrets to Selling a High-Ticket Course with Paid Advertising | Ep. #1305

    In episode #1305, we share the secrets to selling high-ticket courses with paid advertising. Live webinars often lead to successful conversion and you can even leverage your recorded webinars to gain traction from your audience. Tune in to hear all the ways you can follow up with prospective customers after a webinar!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Seven Secrets to Selling a High-Ticket Course with Paid Advertising.  [00:41] Why you want to choose live webinars rather than evergreen ones.  [01:07] Up the traction to your recorded webinar by making it appear live. [01:31] Different ways you can follow up with prospective customers after a webinar.  [02:37] Offering a free trial when all the other hooks have failed to work on a customer.  [03:36] Drive your audience to a video which they can access immediately.  [04:24] Why you might strongly consider dropping the price of your info product.  [05:43] Learn how to scale a campaign from Alex Becker or others in your field. [06:36] Why having as many products as possible is key to making it with info products.  [07:58] That’s it for today! [08:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    John Maxwell Consulting.com Udemy  Alex Becker’s Channel Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 8 min
    7 E-commerce Trends for 2020 | Ep. #1304

    7 E-commerce Trends for 2020 | Ep. #1304

    In episode #1304, we share the top e-commerce trends for 2020 that you also want to tap into. We tell you how to use up and down-sales in your funnel, allow users to buy through chat, employ push notifications, and much more! Tune in to hear how the landscape of paid ads in e-commerce is changing!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Seven E-Commerce Trends for 2020.  [00:31] Maximize your revenue by adding up-sales and down-sales throughout your funnel.  [01:08] Get users to buy through chat by using applications like ManyChat or MobileMonkey.  [01:36] How paid ads are changing in e-commerce, just look at Google and Olay’s partnership.  [02:58] Leverage the data that you have to personalize the customer experience. [03:31] Use push notifications to send people back to your e-commerce site. [04:21] Create seamless experiences in-store and offline. [05:04] Consider a re-marketing ad for those who don’t buy or abandon their carts.   [05:44] That’s it for today! [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    ManyChat MobileMonkey Olay  Ezra Firestone Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 6 min
    The 7 Best Marketing Conferences 2020 | Ep. #1303

    The 7 Best Marketing Conferences 2020 | Ep. #1303

    In episode #1303, we give you a list of the marketing conferences that are not to be missed! From content and inbound marketing to everything technological and digital – there is a conference for each of your needs as an online marketer. Tune in to hear about the exciting marketing events that will be hosted by Marketing School!
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: The Seven Best Marketing Conferences to Attend in 2020.  [00:33] Hear where to learn from the best content marketers in the world.  [00:51] The different locations where the Traffic & Conversion Summit will be held.  [01:35] Why INBOUND is a not-to-be-missed event for inbound marketing strategies.  [01:55] Check out one of the many global Affiliate World conferences.  [02:39] Learn about new marketing technologies at the Gartner Marketing Symposium.  [02:54] The unique Marketing School event hosted by Eric and Neil! [03:51] Attend the Adobe SUMMIT for everything digital marketing and more.  [04:15] That’s it for today! [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    Content Marketing World Traffic & Conversion Summit INBOUND  HubSpot Affiliate World Gartner Marketing Symposium Marketing School Adobe SUMMIT Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below.  
    Did you enjoy this episode? If so, please leave a short review.  
     
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 5 min
    Your Site May Be Fined $15,000+ By The US Government. Here's How To Avoid That. | Ep. #1302

    Your Site May Be Fined $15,000+ By The US Government. Here's How To Avoid That. | Ep. #1302

    In episode #1302, we talk about the possible fine the US government can give your website! If your site is not accessible and user-friendly for individuals with disabilities, you may find yourself in a sticky situation! Tune in to hear some good ways, paid and free, to avoid incurring these costs. 
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: How To Avoid a $15,000 Fine from the US Government! [00:39] Section 508 of the Department of Justice and how this relates to you. [01:15] The common occurrence of these types of fines. [01:38] Free and paid tools for making your website more accessible. [03:12] That's all for today! [03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    Accessibe Accessibility for WordPress Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 4 min
    Do Podcast Ads Actually Work? | Ep. #1301

    Do Podcast Ads Actually Work? | Ep. #1301

    In episode #1301, we discuss whether podcast ads actually work! Advertising placements on podcasts are typically hard to track and there are definitely scenarios in which you will struggle to see results. The main lesson here is to find a platform and audience that suits your offer. Tune in to hear about clever ways to get your name out there.
    TIME-STAMPED SHOW NOTES:
    [00:25] Today’s topic: Do Podcast Ads Actually Work? [00:34] What podcast ads are and why most do not work. [01:23] The key to podcast ads: relevant content to the platform. [02:01] Some examples of top brands who advertise on podcasts.  [03:20] Consider creating your own podcast as a means of advertising! [03:42] Different spots to monetize and making these relatable.  [04:12] That's it! [04:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode:
    Top Brands Advertising on Podcasts Squarespace Rocket Mortgage ZipRecruiter CashApp Stamps Audible Casper DreamHost Tim Ferriss Joe Rogan Leave Some Feedback:
     
    What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.  
    Connect with Us: 
    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu

    • 4 min

Customer Reviews

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Learned a lot from this podcast. Thanks Neil and Eric for providing daily primer on Marketing. Keep doing your podcast!

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