37 min
Radical Innovation, Leadership and Winning Every Race with Craig Baxter, Group President of Techtronic Industries Canada Inc. (Milwaukee, Ryobi, and Hoover) The Voice of Retail
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- Management
On this episode, I sit down with a colleague from back in my work on the brand side, Craig Baxter, Group President ofTechtronic Industries Canada Inc., part of a global 13 billion dollar powerhouse tool house of brands that includes Milwaukee, Ryobi, andHoover. In a wide-ranging and engaging conversation, Craig talks about radical innovation, retail go-to-market strategy, leadership for growth, and the epic come-from-behind marketplace win for his Milwaukee brand of power tools as the sixth horse in a five-horse race.
On this episode, I sit down with a colleague from back in my work on the brand side, Craig Baxter, Group President ofTechtronic Industries Canada Inc., part of a global 13 billion dollar powerhouse tool house of brands that includes Milwaukee, Ryobi, andHoover. In a wide-ranging and engaging conversation, Craig talks about radical innovation, retail go-to-market strategy, leadership for growth, and the epic come-from-behind marketplace win for his Milwaukee brand of power tools as the sixth horse in a five-horse race.
37 min