42 episodes

Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.

Spilling the Magic Beans | A growth marketing podcast Rocketium

    • Business

Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.

    Ep #42: How Tata CLiQ stays true to their core guidelines while evolving as a brand

    Ep #42: How Tata CLiQ stays true to their core guidelines while evolving as a brand

    Building a brand is no easy task. You have to develop your brand guidelines, build a collective vision for where the brand is going, and execute it perfectly.

    But how you scale up a brand when you’ve got some traction might actually be even more challenging. How do you stay true to your brand guidelines while continuing to evolve your brand?

    All of this and more to come in today’s episode, where our head of sales, Kunal Sharma, spoke with Shishir Kataria, the head of brand marketing at Tata CLiQ.

    And to learn more about how to continuously improve your brand as your organization grows, our head of sales Kunal Sharma spoke with Shishir Kataria, the head of brand marketing at Tata CLiQ.

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    About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

    Follow Shishir on Linkedin

    • 21 min
    Ep #41: Here's Wavemaker's secret to designing campaigns on ecommerce platforms

    Ep #41: Here's Wavemaker's secret to designing campaigns on ecommerce platforms

    Creating successful campaigns is easier said than done, especially when you think about branding on ecommerce platforms.

    While the consumers on these platforms have higher intent, you’re also fighting with millions of other brands for the same position.

    With all the variables involved, this can be especially hard.

    So, how do you go about generating conversions through ecommerce platforms? How do you cater your campaigns to suit the platform?

    All of this and more to come on today’s episode, where the head of sales here at Rocketium, Kunal Sharma, spoke with Chirag Galundia, who is the National director of ecommerce at Wavemaker.

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    About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

    Follow Chirag on Linkedin

    • 16 min
    Ep #40: How Digitas builds their creatives to boost engagement

    Ep #40: How Digitas builds their creatives to boost engagement

    At the heart of all great marketing campaigns are two things: creatives and copy.

    Designing a creative that can drive conversions can be a challenging task, especially when you consider all the  variables at play:

    What channel is the creative for? Is this creative relevant? Does it work with my copy?

    And most importantly, does it fit my brand’s ethos?

    So how do you go about navigating all these variables, to build creatives that convert?

    All of this and more on Today’s episode, where our head of business here at Rocketium, Karan Rao, spoke with Marissa Golliday, who’s the VP director of paid social at Digitas North America.

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    About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

    Follow Marissa on Linkedin

    • 19 min
    Ep #39: How Hubilo manages inbound engagement to drive conversions

    Ep #39: How Hubilo manages inbound engagement to drive conversions

    Whenever people talk about social media, it’s always about how to build engagement.

    It’s almost always about how to drive new traffic to your channels.

    And while that is super important - nobody talks about the factor that is equally, and if not more important.

    Managing the engagement that your brand is already getting.

    It’s the art of managing inbound engagement. Converting a follower into a loyal customer.

    How do you do that?

    All of that more to come in today’s episode where we spoke to Rachel Moore, who’s the Senior Director of Marketing at Hubilo.

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    About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

    Follow Rachel on Linkedin

    • 24 min
    Ep #38: How Epigamia created the perfect brand strategy

    Ep #38: How Epigamia created the perfect brand strategy

    When strategizing as a marketer, it is crucial to understand the language you want your brand to speak.

    You want the brand to evolve, but not stray away too far from your core principles. You need to innovate while being rooted to the brand strategy document.

    How do you stay true to your brand ethos without restricting your creativity? How do you strategize as a marketer to overcome these challenges?

    All of this and more on today’s episode, where we spoke with Siddarth Menon, who’s the Chief Marketing Officer at Epigamia.

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    About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

    Follow Siddarth on Linkedin

    • 24 min
    Ep #37: How Wego created brand presence by leveraging their target persona

    Ep #37: How Wego created brand presence by leveraging their target persona

    Creating and implementing your brand’s ethos can be difficult. You have to stay creative and continuously evolve to allow for fresh perspectives, but at the same time, stay grounded to your brand’s core identity and guidelines.

    These guidelines are crucial to ensuring your brand’s messaging stays consistent and is easily identifiable by your audience. The fonts, the colors, the imagery and the tone of voice must resonate and stand apart from your competition.

    How do you build this base of guidelines for your brand? And how do you build the processes to consistently evolve these guidelines as you progress?

    All of this and more to come on today’s episode, where Kunal Sharma, our head of sales spoke with Roxana Nicolescu, the VP of brand marketing at Wego.

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    About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

    Follow Roxana on Linkedin

    • 17 min

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