The economic uncertainty brought on by the COVID-19 pandemic has caused businesses of all sizes to layoff valuable employees. And many of those businesses still need to get things done in order to survive the current state of affairs. Especially things related to maintaining relationships with current customers, on top of finding ways to bring on new ones. Which is why I was really interested in talking with Susan Marshall, founder and CEO of freelance marketplace Torchlite. Torchlite specializes in placing CRM professionals certified in Salesforce products and services. Salesforce is also Torchlite’s biggest investor.
During our LinkedIn Live conversation, Susan talks about how Torchlite differs from general freelancer marketplaces, what’s driving the growth of their marketplace, how the Torchlite model works from both freelancer and hiring business sides, how SMBs are tapping into the community of “flexperts”, and why they are so selective of who becomes a Torchlite freelancer.