34 episodes

Do you want to become your customers’ first choice? If yes, this podcast is for you! Through heart-to-heart chats with successful entrepreneurs in Asia, you will discover what it takes to stand out from your competition and dominate your market.
Every episode features one entrepreneur who is highly sought after in his or her market. Through their backstories, you will uncover the lessons and mistakes to avoid in order to have their level of influence over their customers.
You will also gain insights into how each entrepreneur leverage on social media to generate leads, deepen relationships while building their personal brand. With these insights, you will no longer need to chase for sales. Customers will chase after you and your life will become easier in 2021!
Your host Eric Feng is a living testimony of the power of social media. Thanks to social media, he went from being an unknown trainer in Singapore to a celebrated speaker globally. In 2019, he was invited to speak in 35 countries on social media branding. He has a strong presence across eight social media platforms and was recently verified on Facebook and TikTok.

The #HighlySoughtAfter Talk Show Eric Feng

    • Business
    • 5.0 • 1 Rating

Do you want to become your customers’ first choice? If yes, this podcast is for you! Through heart-to-heart chats with successful entrepreneurs in Asia, you will discover what it takes to stand out from your competition and dominate your market.
Every episode features one entrepreneur who is highly sought after in his or her market. Through their backstories, you will uncover the lessons and mistakes to avoid in order to have their level of influence over their customers.
You will also gain insights into how each entrepreneur leverage on social media to generate leads, deepen relationships while building their personal brand. With these insights, you will no longer need to chase for sales. Customers will chase after you and your life will become easier in 2021!
Your host Eric Feng is a living testimony of the power of social media. Thanks to social media, he went from being an unknown trainer in Singapore to a celebrated speaker globally. In 2019, he was invited to speak in 35 countries on social media branding. He has a strong presence across eight social media platforms and was recently verified on Facebook and TikTok.

    34.How to build a global business as a full time mum-Yvon Bock

    34.How to build a global business as a full time mum-Yvon Bock

    Are you looking to start your very own business in 2022 as a full-time parent? If so you will be inspired by this week's episode as my guest built a global business as a full-time mom. 
    Her name is Yvon Bock, a Certified Lactation Counselor, and the founder and CEO of Hegen, a home grown baby products business designed to enhance the breastfeeding experience for both mothers and babies. As a mother of four, Yvon launch Hegen in 2015 and the business has since grown to over 17 markets globally. In 2017, Yvon also won Alibaba 11.11 most Outstanding Performance Award for the Mother and Baby Brand Category, and even our own prime minister of Singapore paid tribute to Yvon and Hegen during Singapore's National Day Rally last year. So if your goal is to start your very own global business as a full-time parent, you'll very much love this episode.
    Also listen out for Yvon's answers to the following questions:
    Backstory to her business?-02:10How breastfeeding mum feel?-03:30Why is breastfeeding great?- 05:42How did Yvon build a breastfeeding milk bank?- 08:34Why she started the global business?-11:43Yvon walking us through her business ecosystem?- 12:44Initial vision for Hegen?-14:55How did Yvon felt when her idea was copied?-17:29How fast did she bounce back?- 18:21The importance of intellectual property right?- 19:11How personal crisis lead to the birth of Hegen?-21:29About the business?- 26:45The importance of branding and acquiring the trademark?-29:55How much percent of revenue should be dedicated?-33:02What Yvon did right to be highly sought after?-40:14How Yvon created 48 hours in a day in her life?-44:18
    If you want to keep in touch with Yvon, you can reach her on Instagram at @yvonbock
     Read these books to become highly sought after in your own industry -> www.pickericsbrain.com
     Thank you for listening to this episode of #HighlySoughtAfter!
     If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.
     I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.

    • 58 min
    33. How to raise $4.5 million from investors for your business or idea – Alan Phua

    33. How to raise $4.5 million from investors for your business or idea – Alan Phua

    Are you an entrepreneur with a great idea, and you're hoping to win over your investors, customers and distributors? If so, you'll love this week's episode as my guest did just that
    His name is Alan Phua, a food tech entrepreneur, and a CEO and Co-Founder of Alchemy Foodtech, a disruptive food and bio-tech start-up who is helping to make meals healthier without compromising on taste. Thus far, they've raised over $4.5 million from private investors and even Enterprise Singapore, a government agency. Within their first year of operation, Alchemy has served over 7.4 million meals and have established relationship with leading food brands, like Boon Tong Kee, the number one chicken brand in Singapore. Gardenia, the number one bread brand in Singapore, and Swee Heng, my favorite number one bakery in Singapore. So if you wanna learn how you can win over your investors, customers, and distributors, while impacting millions, you've got to pay special attention to this foodtech episode.
    Also listen out for Alan's answers to the following questions:
    If you had to choose a food to describe yourself, which would you choose?-01:16What was the motivation behind doing what you do?-02:45The science behind Alchemy Foodtech?-05:25Why is sugar bad for us?-06:39What Alchemy Fibre does?- 08:09How did you feel when you discovered it?-09:30First tast of success getting the grant?- 12:56Selling a hunch?- 13:29Sugar free cake?!-16:51How do we know if our food has the Alchemy Fiber in it?-19:00Telltale signs to know for Diabetes?-20:51How did you pivot when you after the disaster of the planned launch due to covid?-23:54The loneliness of entrepreneurship?- 25:08How do you overcome doubters?-27:48Next big challenge and milestone?-33:12Advice to entrepreneurs?- 35:00If you want to keep in touch with Alan, you can reach him on Instagram at @alchemyfoodtech and @alanphua
    Read these books to become highly sought after in your own industry -> www.pickericsbrain.com
     Thank you for listening to this episode of #HighlySoughtAfter!
     If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.
     I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.

    • 38 min
    32. How to make lots of money while making a positive impact in this world- Mark Leong

    32. How to make lots of money while making a positive impact in this world- Mark Leong

    Would you like to 200 times your company's revenue while impacting hundreds and thousands of lives? If you do, you will love this episode as my guest did exactly that.

    His name is Mark Leong and he's known as Asia Juice Guru. And his mission is to make the world a better place by first making the world a healthier place. He started with a simple juice bar, but over time his juice bar grew into a health company that recently surpassed eight figure revenue, in spite of the COVID-19 pandemic. Forbes even named Mark, The Asian Who Challenged The Food Giants. Now, if your goal is to make lots of money in your business, while making a positive impact in this world, this is your episode. Prepare your fresh smoothie juice, and listen to this episode right away.

    Also, listen out for Mark's answers to the following questions:
    I noticed in every interview and in your videos you always dress up nicely. Why do you always dress up?-00:58Why the name Asia Juice Guru?-07:25Why the interest in juicing?-09:54You started off your business running a simple juice bar and then right now, congratulations you at eight figures. What were some of the key milestones in your journey with these businesses and what were the mistakes and lessons?- 11:58The importance of learning- 20:39How to drive traffic?- 22:13One of the videos on the topic of food education you created went viral with over 3 million views organically in just 2 weeks. How did you do it?- 22:49How did COVID impact your business?-31:28Scaling the business to 5 million?!-39:03What are your missions and what you are doing to make it a reality?- 46:55Tell us about your book?-48:52So what are the worst advice over the years when it come to diet?- 51:03If you want to keep in touch with Mark, you can reach him on Instagram at @asiajuiceguru

    Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

    Thank you for listening to this episode of #HighlySoughtAfter!

    If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

    I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.

    • 1 hr 2 min
    31. How to build a profitable bootstrapped startup in 7 days- The DrinkAid Story

    31. How to build a profitable bootstrapped startup in 7 days- The DrinkAid Story

    You have a million-dollar business idea but you have very little capital and no business background – can you succeed? 
    Well, the answer is YES if you listen attentively to this interview.
     
    My guests – Solomon Poon and Ryan Foo – founded a company called DrinkAid. They formulated the first alcohol defence against intoxication, flushing and hangovers. Received a a $10,000 funding by their university. Launched in Aug 2020 (in the midst of COVID19 pandemic), broke even within 7 days and now become one of the top three products under the detox category of Shopee. 
     
    Pretty impressive right?
     
    So get ready your favorite alcoholic drink and discover how you too can build a profitable bootstrapped startup in 7 days.

    Also listen out for Solomon & Ryan's answers to the following questions:
    Solomon – nutritionist. Ryan – law graduate. How did you guys meet? – 1:55How did DrinkAid come about? - 2:57Out of a hundred applicants for the SMU incubator business grant, you were one of few. What do you think were your compelling reasons? - 8:09You spoke about presentation, give us a few tips. What did you learn out of it? – 10:30Did they question you about whether your product has an addressable market? - 10:56Share with us your dynamics – two-person team - 12:27How did you fair launching your business during the COVID pandemic? - 13:46How do you deal with disappointments and setbacks? – 15:21What other challenges did you both face? – 16:13How did you breakeven in 7 days? - 16:50Walk us through how you managed to secure the Mothership interview? - 17:37What were some of the other factors that contributed to your success? - 19:30Talk to us about packaging. Why these two colours? – 20:30You shared the active ingredients. Isn’t that supposed to be proprietary? - 21:43After launch, what is your next marketing strategy besides word of mouth? - 23:19There are many brands trying to tell stores but many fall flat. Why do you think that is? What might be some of the mistakes people are making as they tell stories? - 26:36What were some of the mistakes you made as you launched your eCommerce offering? - 29:09How do you keep in touch with your consumers? - 31:35What’s next for you guys? - 33:05What were some of the future challenges you are dealing with? - 35:33When will the next supplement or bio-hack come about? - 38:18What would be your advice for entrepreneurs listening in? - 38:45If you want to keep in touch with Solomon & Ryan, you can reach them on Instagram at @solothesensei & @shrimpy.pd. DrinkAid is on Instagram @drinkaid.co

    Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

    Thank you for listening to this episode of #HighlySoughtAfter!

    If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

    I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.

    • 40 min
    30. How to be a well-loved public figure that stands the test of time - Lin Youyi

    30. How to be a well-loved public figure that stands the test of time - Lin Youyi

    Have you ever wondered what it’s like to be a public figure? Perhaps you’re an entrepreneur or service professional and looking to stand out on video? Or maybe you’re looking for advice on how to build your personal brand and navigate challenges like dealing with public opinions and online criticism. If so, listen very carefully to this episode because my guest is highly qualified to help you!


    Her name is Lin Youyi, she has done public broadcasting, television hosting and even acting. If you’re based in Singapore, you will see her regularly on Mediacorp Channel 8’s Hello Singapore. Youyi has been awarded numerous accolades such as Best News and Current Affairs presenter for Good Morning Singapore. She has also been nominated in the Star Awards’ Top 10 Most Popular Female Artistes.


    Today, Youyi works as a private media trainer for leaders and large companies on helping them improve their presentation and communication skills. So, if your goal is to appear on or leverage the media as part of your branding efforts, pay special attention to this episode!

    Also listen out for Youyi's answers to the following questions:
    How did you end up in media? Is it something you always knew you wanted to do? - 4:58Who did you bring and why is it symbolic to you? – 8:28 Singaporeans recognise you. We see you on the news and you’ve been doing this for a very long time. What is it like being a public figure? - 15:33Over your career, what were some of the things you did to continually work on yourself? – 22:46How do we apply those learnings every time we do a presentation? - 28:52When we are on camera, how can we command presence? – 30:29What if someone wants to have a more commanding voice with personality? - 34:58For people who are shy or nervous, what advice do you have for them? - 40:34What’s the biggest mistake you’ve made on TV? - 45:39 What are some of the bad public opinions you’ve received before, and how did you deal with it? - 50:42How can we overcome people’s opinions and judgements? - 53:16Would you say we need to keep working on ourselves as part of overcoming people’s opinions? - 54:54What’s the best way for people to reach you or your agent? - 57:00What’s coming up for you in 2022? - 58:47If you want to keep in touch with Youyi, you can reach her on Instagram at @you_yi

    Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

    Thank you for listening to this episode of #HighlySoughtAfter!

    If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

    I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.

    • 57 min
    29. How to become top of your field as a creative (the NFT edition) - Patrick Bezalel

    29. How to become top of your field as a creative (the NFT edition) - Patrick Bezalel

    Today I’ve with me a highly sought-after artist here in Singapore. His name is Patrick Bezalel and he’s a Faith-based fine arts artist specialising in digital hyperrealism and acrylic art. Over the last three years as a full-time artist, he has sold over 800 limited edition and original artworks, including to billionaires.
    His works have also been featured in exhibitions in Singapore, Korea, Taiwan, Milan, Spain and Luxembourg. His previous work as a creative director in an agency saw him serving high-profile clients, such as the NBA, and he directed an animation series for Jr NBA on YouTube that garnered millions of views.
    Today, Patrick infuses hyperrealism art, augmented reality, and virtual reality, recently launching his very own Generative NFT art collection. So, if you want to learn how you can become top of your field as a creative in 2021, pay special attention to this episode!

    Also listen out for Patrick's answers to the following questions:
    Out of all the paintings you have painted, which one best represents you? - 1:21What is your vision as an artist? - 3:49What have been some of your key milestones over your last few years as an artist? - 6:33Do you still remember your first painting that you produced? – 9:45Out of all your art, which one has been the one that has fetched the most, and why? - 10:19What do you think has been one value that has seen you through these 4-5 years as an artist? – 11:39Where do you get your ideas from? And how do you continue to be creative and put so much content out? - 17:56Can you describe your artwork here in the studio, Armour of God - 23:19What gave you the idea of combining augmented reality (AR) with art? – 25:00What gives you the spirit to continually innovate and try new things? – 27:30When you do something new, there can be emotions of weirdness or fear. How do you deal with them? - 30:20Can you explain NFTs? - 34:22You recently launched an NFT collective. What got you started to launch your own? - 36:43Let’s talk about your NFT. What have you created? – 40:14For those who are curious, why should they own an NFT? – 47:30Where can we check out and purchase one of your NFTs? - 51:36If you want to keep in touch with Patrick, you can reach him on Instagram at @patrickbezalel

    Read these books to become highly sought after in your own industry -> www.pickericsbrain.com

    Thank you for listening to this episode of #HighlySoughtAfter!

    If you enjoyed this episode, please help me hit the ‘subscribe’ button if you’re listening on Apple Podcasts or hit the ‘follow’ button if you are listening on Spotify.

    I would also love to hear your biggest takeaway from this episode! Here’s how: take a screenshot of you listening to #HighlySoughtAfter and tag me on Instagram. My handle is @ericgoesglobal. This way, I can personally thank you.

    • 47 min

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