25 episodes

I'm Daniel Hill at DanielHillMedia.com. I teach small business owners how to use Instagram.



Instagram can be challenging to figure out. What is the Instagram algorithm and how does it work? How do you gain more followers? What are Stories and how can you use them in your strategy? Subscribe to hear interviews with experts, and listen as I give ideas to people just starting out on the platform.



Instagram and the Glyph are trademarks of Instagram, LLC in the U.S. and other countries. The publisher, author, and contributing photographers are independent and not affiliated with, endorsed, or sponsored by Instagram, LLC. Instagram and the Glyph are used with permission by Instagram, LLC.

The Instagram Stories Podcast Daniel Hill - DanielHillMedia.com

    • Technology
    • 3.0, 3 Ratings

I'm Daniel Hill at DanielHillMedia.com. I teach small business owners how to use Instagram.



Instagram can be challenging to figure out. What is the Instagram algorithm and how does it work? How do you gain more followers? What are Stories and how can you use them in your strategy? Subscribe to hear interviews with experts, and listen as I give ideas to people just starting out on the platform.



Instagram and the Glyph are trademarks of Instagram, LLC in the U.S. and other countries. The publisher, author, and contributing photographers are independent and not affiliated with, endorsed, or sponsored by Instagram, LLC. Instagram and the Glyph are used with permission by Instagram, LLC.

    Episode #26 – Use Instagram to Create Fear of Missing Out with Will Petz from Quiet Events

    Episode #26 – Use Instagram to Create Fear of Missing Out with Will Petz from Quiet Events

    Will is the founder of Quiet Events, a company that creates multi-DJ parties. The parties use wireless headphones that can receive signals from multiple DJs, so participants can toggle between DJs to hear what they’re missing out on. The concept of FOMO (fear of missing out) is the real driver of their event strategy.







    Will has integrated that same mindset into their social media strategy. The team uses a combination of Stories, Going Live, and posts to create a fear of missing out among those who people watching their events at home.







    Listen to the rest of the episode to hear Will discuss how his team works together to create this feeling, and how you can copy his examples.







    You can find Will at:







    Instagram: https://www.instagram.com/QuietEvents/Web: https://www.quietevents.comTwitter: https://twitter.com/quietevents

    • 16 min
    Episode #25 – How to Use Consistency to Grow Authority with Matt Navarra

    Episode #25 – How to Use Consistency to Grow Authority with Matt Navarra

    Matt Navarra is a social media consultant and strategiest who works with a variety of brands, icnluding the United Nations, BBC, and Sainsbury’s. He also is podcast host for the show “Geek Out with Matt Navarra”, sponsored by Pinterest and featuring guests like Taylor Lorenz from the New York Times, Instagram’s Vishal Shah, plus many more.







    Matt’s relationships and past experience have put him in a great position to often find out about new features within the social media apps we love – he shares those on Twitter and in his Facebook group,







    What if you want to follow in Matt’s steps? Matt says the key thing is to focus on is consistency – know what you’re interested in and have a skill in that you can share with people, then stick to that niche. Matt has chosen to focus on social media news, features, and updates.







    Matt suggests not being afraid to ask favors of people, like inviting them to your podcast. He also recommends meeting people for coffee, get to know them, and it may lead to good opportunities – it might not, but often it does.







    We also get into larger social media accounts for brands (and even the Royal Family). Matt’s advice is that it’s important to be personable – not acting better than anyone else, not stiff and formal, not converting a press release into a social media post, but relatable.







    Matt gives some really practical advice about his favorite social media tools, so check out the rest of the episode for more.







    You can find Matt online at:







    Facebook Group: The Social Media Geek Out







    Twitter: https://twitter.com/MattNavarra







    Instagram: https://www.instagram.com/mattnavarra/

    • 23 min
    Episode #24 – No Filter: The Inside Story of Instagram with Sarah Frier

    Episode #24 – No Filter: The Inside Story of Instagram with Sarah Frier

    In 2016, Taylor Swift was getting trolled by Calvin Harris fans, and Kim/Kanye fans. People kept posting snakes and writing “snake” on her Instagram, but there were no tools to help stop this. Kevin Systrom wanted to make a special feature for Taylor to be able to block certain keywords, but the engineering team pointed out that if it was done for one person, it should be done for all people.  By the end of the year, the feature of “keyword blocking” had been implemented.



    Sarah is a technology reporter who has been covering social media companies for nearly a decade. In her new book, “No Filter – the Inside story of Instagram” – she brings us behind the scenes of Instagram’s growth and cultural impact, to understand the decisions made internally and how that shapes our society and behavior.



    For instance, one of Instagram’s strategies was to grow by catering to its most famous users, and giving them what they needed. Famous people are more likely to see problems sooner because they have a bigger group of fans they’re interacting with. For instance, in 2013, when Ariana Grande saw an issue with bullying on the app, she approached Kevin Systrom at a party to address it. Another time, Miley Cyrus threatened to quit Instagram because she didn’t like how transgender youth are treated on the platform, so the Instagram team goes to her house, sit in her dining room, and help Miley run a campaign on her account to give a voice to transgender individuals.



    As users, we don’t recognize the power the platform has to help things bubble to the surface in our culture.



    You can find Sarah and her excellent book on:



    Amazon: No Filter – The Inside Story of Instagram

    Instagram: https://www.instagram.com/sarahfrier

    Twitter: https://twitter.com/sarahfrier

    • 27 min
    Episode #23 – How To Make Engaging Gallery Carousels with Chris Davis of Trickle Digital

    Episode #23 – How To Make Engaging Gallery Carousels with Chris Davis of Trickle Digital

    Chris Davis is a web developer and UX designer who started his own digital agency, Trickle Digital. He started working on his personal brand, which is when his Instagram really started taking off.

    Chris makes carousels on Instagram (also called “gallery” posts). He started making his own in Canva with just a few slides, but switched to Keynote to improve his process. He creates master slides in different colors and tailors his call-to-action page depending on the goal of a post. He uses http://remove.bg to make transparent backgrounds.

    To hear more about Chris’ process, check out the rest of the episode!

    To get in touch with Chris, you can find him at:

    Instagram: https://www.instagram.com/chrisdavisworks

    LinkedIn: https://www.linkedin.com/in/chrisdavisworks/

    Web: https://trickledigital.com/

    • 21 min
    Episode #22 – How to always have new content for Instagram with Sarah Wallace of Sarah Lynn Co

    Episode #22 – How to always have new content for Instagram with Sarah Wallace of Sarah Lynn Co

    Sarah Wallace helps coaches and consultants launch their businesses using Instagram. She’s been helping brands on Instagram over the past 5 years in health and wellness industry, but recently pivoted to helping individuals.

    Do you get caught up in building your logo, your website domain name, your website design, or all the other millions of things when trying to start your business?

    Sarah explains her strategy – rather than focus on all those little things, focus on the content and value you’re going to provide to your customers. Using Instagram intentionally – with purpose – eliminates so many of those barriers. Giving value through meaningful content prepares you to one day be able to offer something your audience would want to buy.

    When you start to post, make sure you’re telling your story. Show yourself in a photo or video, explaining your WHY – that will draw your audience into your story and make them want to follow you. Your WHY is the reason you get out of bed in the morning. Your WHY – if conveyed correctly – will draw people to you.

    Sarah also explains how to always have something to post. Here’s her 4 step system:

    1. Open up a note on your phone or PC (Sarah uses Google Docs)

    2. Every time you hear something interesting in a podcast, or in an article, or a conversation…write it down

    3. Use those notes in your upcoming posts.

    4. Once a month, look at which posts did the best, then re-use those in the coming weeks.

    Want to hear more? Check out the rest of the podcast to hear all the insights Sarah provides!

    You can find Sarah online on at:

    Instagram: https://www.instagram.com/sarahlynn.co

    Facebook: https://www.facebook.com/thisissarahlynnco/

    Facebook Group: https://www.facebook.com/groups/instagramHERs/

    • 23 min
    Episode #21 – Getting the Instagram Results You Want with Jenn Hermann of Jenn’s Trends

    Episode #21 – Getting the Instagram Results You Want with Jenn Hermann of Jenn’s Trends

    Have you not gotten the results you’ve wanted from Instagram? There’s a reason. And you might not be doing anything wrong.

    Jenn is the author of Instagram for Business for Dummies plus the Director of Marketing and Communications at an Aerospace company in San Diego. On the side, she’s been speaking about Instagram for the past 6 years.

    I learned from Jenn how Instagram traffic is tracked. I didn’t know this.

    When someone clicks on a link in your profile, it opens up a new browser window. Therefore it’s not considered traffic referral traffic from Instagram, it’s considered direct traffic – meaning it’s lumped in with all the people who have gone directly to your website, so you don’t know where the traffic is coming from. If you’re looking at Google Analytics as seeing a very low amount of traffic to your website coming from Instagram, this is the reason why. To address this, you can create an individual landing page that your profile points directly to, or use URL shorteners (like bit.ly or tiny.url).

    Instagram has the highest engagement rates of any social media platform. Facebook and Twitter both have less than 1% engagement. Instagram has an average engagement rate of 3%. Engagement can be 5% or even higher on small business accounts.

    What if you’re not getting the number of likes and followers you want?

    First – why do you want that number of likes and followers? How would having that level of followers or likes help you? If you’re a small business, best case scenario is that you have all your clients, and their staff follow you.

    Ask yourself – what would the number of likes and followers you want actually do for your business? If you’re not getting the number of likes you want, focus on figuring out what your audience wants to see, then give them more of that.

    Jenn also explains hashtag strategies and tons more in the rest of the episode.

    Look for Jenn to release “Instagram for Dummies” in the coming months.

    You can find Jenn at:

    Web: https://jennstrends.com

    Instagram: https://www.instagram.com/jenns_trends

    Twitter: https://www.twitter.com/jenns_trends

    Support Group: https://www.360marketingsquad.com

    • 36 min

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