Instagram can be challenging to figure out. What is the Instagram algorithm and how does it work? How do you gain more followers? What are Stories and how can you use them in your strategy? Subscribe to hear interviews with experts, and listen as I give ideas to people just starting out on the platform.
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Episode #56 – Hashtag Strategies from Matthew Pierce of the Hashtag Slayer App
Matthew Pierce is a full-stack web designer and developer who’s been making websites since he could still count his age on his fingers. Working in design, development, and marketing, he’s helped countless businesses grow their revenue online. He also holds a Bachelor’s in Communication Design from Emily Carr University (that’s how he met his wife Danica, but that’s a different story). Having previously grown the Instagram account for his collaborative artist’s community (@paneljam) he knows all too well the difficulty that comes with managing social media as a solopreneur — so he loves a chance to make things easier.
Hashtag Slayer is a tool designed to empower everyone to find success on social media, while saving time in the process. It allows you to build optimized hashtag collections, shuffle your hashtags, analyze your competitors tags, optimize for Reels and remove banned hashtags so you don’t get penalized.
You can find Matthew online at:
Note: Use coupon code IGStories for a free month trial of Hashtag Slayer!
Episode #55 – Using Your Core Values to Build an Audience with Nicole Tremaglio
Nicole Tremaglio is a Branding Consultant, Pop Culture Writer, and Host of the Nicstalgia podcast (launching 2/1/22). She helps brands leverage TikTok and emerging social platforms to create a cult following of brand enthusiasts. Nicole is known for being on the pulse of pop culture and cutting edge of digital trends.You can connect with Nic @nicoletremaglio on Instagram and TikTok, watch or listen to the Nicstalgia podcast (launching February 2022), and subscribe to her weekly newsletter, Real Talk, which pulls back the curtain on her entrepreneurial journey.
Find Nicole online at:
Instagram: https://www.instagram.com/nicoletremaglioTikTok: https://www.tiktok.com/@nicoletremaglioPodcast (launching 2/1/22!): https://www.nicoletremaglio.com/nicstalgiaReal Talk newsletter: https://view.flodesk.com/pages/6178a5b61fd6118f0e915074
Episode #54 – Get to know your host!
For a long time, I didn’t know how to describe what I do. I’m not a social media “guru”. I’m not a photographer, I’m not a videographer. It took me a while to figure it out, but I’m a Product Manager.
In this episode, Ashley Coffey invited me on her podcast, “Coffey and Code” to talk about my career path, my podcast, and a lot more.
If you’re enjoying the show, and you’d like to support my efforts – you can buy me a cup of coffee. Thanks in advance!
You can find me online at:
Support the show! Buy Me a Coffee
Episode #53 – The Social Media Strategies Summit Instagram Q&A with Brian Hollingsworth
Brian Kofi Hollingsworth is a Graphic Designer with over 15 years experience, creating and consulting with brands big and small over the years, everything from general elections in the UK and Kenya, to barbershops, chefs, natural skin and hair products, live events, alcohol brands, charities and influencers.
Brian believes social media is everyone’s opportunity to show the world what you can do and not just tell people like back in the day when you had when you had your life written on paper, now your worth is digital, you can use it to qualify yourself whether you’re running a business or looking for a job, His mission is to educate creators to brand and market themselves by utilizing the most relevant platforms.
In this episode, Brian and I were invited to do a Q&A for the Social Media Strategies Summit back in October, right after I gave a talk on the latest changes to the Instagram algorithm. Brian is super knowledgeable and frankly, I was more excited to hear his answers to the questions than anything else – and I LOVE Q&A, so that tells you a lot.
You can find Brian online at
If you enjoyed this episode, please leave a review on Apple Podcasts, so you can help others find the show.
Thanks for listening!
Episode #52 – 5 Key Steps of Building a Community with Ashley Langer
Ashley Langer is a natural born connector and extrovert with over 10 years of experience planning marketing and networking events. As the founder of Business Socialistas, Ashley works to build a community of female entrepreneurs where women can connect, support one another, find resources and grow their businesses. Most notorious for their elevated networking events, Business Socialistas cultivates unique experiences that empower women and brings them together in person and on social media.When not on the ‘gram or event planning, Ashley spends her time going to the beach, exercising and enjoying a delicious meal with her friends, family, husband and two daughters.
In this episode, Ashley breaks down her 5 key steps to building a community on Instagram. She explains in detail how she uses each step with examples, but her list includes:
* Support – like, comment, cheer your friends on* Share – share with your audience in a meaningful way* Spotlight – feature someone that your community will connect to* Summon – get feedback and input to involve your community* Social – build community by featuring your community in your content
You can find Ashley online at:
Episode #51 – How To Setup to Sell on Instagram with Carrie Gottschalk
Carrie Gottschalk is a highly recognized influencer within the social media industry and has been at the forefront of the social media revolution for 13 years, paid social media for 5 years, and has managed over 15 million dollars in ad-spend — working with large clients Shari’s Berries, Wyndham Hotels, and TEDxMileHigh. With her extensive experience in domestic and international markets she’s known as a skilled social media strategist, advertiser and has also gained a strong understanding of digital performance metrics with a good portion of her experience in eCommerce, Direct Response, and Performance Marketing.
In this episode, we talk about how to set up your Instagram profile for maximum sales potential, along with the advantages of having an Instagram Shop, plus much more.
You can find Carrie at:
If you would like to hear more Instagram strategy (but mostly Instagram news!) check out my daily show, The Instagram Stories, on your Amazon Echo smart speaker or Google Nest under “News Briefings”, or on any other podcast platform including Apple Music and Spotify.
If you would like to support the show, you definitely can buy me a cup of coffee – just go to https://buymeacoffee.com/igstories.
Thanks for listening and I hope you liked the show!